department of management, marketing, & information systems · department of management,...
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Department of Management, Marketing, & Information Systems
B.S.B.A. in Marketingutm.edu/departments/mmci/
MarketingMarketing is the activity set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Your College DegreeThe Bachelor of Science in Business Administration (B.S.B.A.) with a major in Marketing is designed to prepare you for a career with the knowledge and skills needed to become effective and efficient in the field of marketing. You will have an opportunity to develop your knowledge and skills through the choice of electives within the major. You will better understand many business and marketing areas, including promotion, sales, consumer behavior, logistics, business-to-business relationships, data analysis and strategy. Your study will also include topics such as market segmentation, product design, distribution, customer service levels, product differentiation, market niche, customer demographics, product promotion, logistics, retailing, service marketing, sports marketing,strategy, sales and selling, international marketing and more.
Learning OptionsYour learning will happen in several different ways. First is the classroom experience where lecture, team projects and individual reports are required. You will also have an internship experience within an organization once you reach Junior classification. Your experience can also include independent study with the supervision of a marketing professor to guide you in your analysis of a marketing topic.
Department of Management, Marketing, & Information Systems
B.S.B.A. in Marketingutm.edu/departments/mmci/
Career Choices…Advertising
Brand ManagementMarketing Research
Business-to-Business SalesSales Management
PromotionsCustomer Development
Retail Store ManagementStrategic Marketing
Product DevelopmentProduct Management
Business Entrepreneurship Distribution Management
Sports MarketingPublic Relations
International MarketingEvents Planning
Healthcare Marketing
Choosing CoursesFaculty assist students in choosing their own courses of study in an effort to match career goals with the appropriate electives needed to specialize in a particular marketing area.
Marketing CoursesIn addition to required courses for a B.S.B.A., marketing majors take the following required courses and choose from several marketing electives:
Required Courses:MKT 105 Introduction to MarketingMKT 205 Business Tools and TechnologyMKT 320 Consumer BehaviorMKT 330 Advertising and Promotion ManagementMKT 360 Marketing ResearchMKT 465 Marketing Management
Elective Courses:MKT 302 Personal SellingMKT 310 RetailingMKT 340 Logistics Supply Chain ManagementMKT 350 Service MarketingMKT 371 Forensic MarketingMKT 372-3 Sports MarketingMKT 374 Marketing and SocietyMKT 375 Travel and Tourism MarketingMKT 376 Executive-in-Residence SeminarMKT 377 Events PlanningMKT 410 International MarketingMKT 430 E-Commerce MarketingMKT 440 Marketing, Business and Environmental EthicsMKT 450 Business to Business MarketingMKT 460 Direct Marketing ManagementMKT 470 Marketing ChannelsMKT 480 Internship in MarketingMKT 481-2 Independent Study in Marketing
The University of Tennessee is an EEO/AA/Title VI/Title IX/ Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employ-ment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. Inquiries should be directed to the Office of Equity and Diversity (OED), 303 Administration Building, Martin, TN 38238, (731) 881-3505 Office, (731) 881-4889 TTY, Hearing Impaired, (731) 881-3507 Fax, [email protected], http://www.utm.edu/departments/equa-lopp/. In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (The Clery Act), UTM’s annual security report includes statistics for the previous three years concerning reported crimes that occurred on or around the campus and UTM’s emergency response and evacuation procedures. You can view the report at http://www.utm.edu/departments/finadmin/publicsafety/annualreport.php or you may obtain a paper copy of the report by contacting the Office of Public Safety, 215 Hurt Street, Martin, TN 38238 or calling (731) 881-7777. Data on intercollegiate athletics program participation rates and financial support may be found at http://www.utm.edu/webshare/consumer_docs/09-10%20DOE-EADA%20Report.pdf and printed copies may be obtained through the Office of Intercollegiate Athletics, 1022 Elam Center, Martin, TN 38238 or by calling (731) 881-7660. E05-4015-00-009-17
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PAIDMartin, TN
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The University of Tennessee at Martin Department of Management, Marketing, and Information Systems113 Business Administration BuildingMartin, TN 38238
Supplying students with knowledge to meet the demands of the future!