fullsix fullsights may 2015
TRANSCRIPT
may 15
?The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire and share conclusions
Insights, data and trends; knowledge to be able to
question and build
Innovation in technology, strategy, media, message
and execution
Stories and experiences created to connect brands with people
Owned spaces where brands interact with
their target
Conversation and content created and thought to be
consumed and shared
#01BRAND KNOWLEDGE
THE MILLENNIALS AND BANKINGPeople with ages between 18 and 24 years, are using alternative banking
services and don’t take into consideration offers made by traditional banks
ANALYZE THE DIGITAL TRANSFORMATION OF
YOUR SECTOR WITH DIFFERENT PARAMETERS FROM THE ONES YOU USE
FOR YOUR BUSINESS
#02BRAND KNOWLEDGE
IMAGINE THE PERCENTAGE
REACHED DURING THE ADVERTISING PAUSE
MULTISCREEN CONSUPTION
65% of Spanish users access the Internet at some point while
they watch a TV program
#03BRAND INNOVATION
TRY TO IMPROVE THE EXPERIENCE OF THE
CONSUPTION OF YOUR PRODUCT OR SERVICE
KFC TRAY TYPER
A tray with integrated Bluetooth that connects with your Smartphone and avoids that you touch your phone with your greasy fingers
(something unavoidable when you eat at KFC)
SHOW THE BENEFITS OF YOUR PRODUCT IN A PLAYFUL WAY IN ORDER TO GET
USERS ATTENTION
NIVEA DOLL
Creation of a doll which is sensible to sun rays in order to educate
kinds on the threats of not using the right solar cream
#04BRAND INNOVATION
#05BRAND ACTIVATION
DEVELOP ACTIONS THAT ALLOW YOU TO LINK YOUR BRAND WITH A
CONSUMPTION MOMENT
PIZZA HUT BLOCKBUSTER PIZZA BOX
The fast food franchise develops a box for its pizzas which
converts into a cinema projector and it comes with for free films
BUILD AROUND THE EMOTIONS GENERATED
BY THE USE OF YOUR PRODUCT OR SERVICE
NIKON HEARTOGRAPHY
Nikon develops a camera that shoots every time the photographer, in this
case a dog, increases its heart rhythm. Emotions converted into images
#06BRAND ACTIVATION
#07BRAND PLATFORM
DO YOU WANT USERS TO DO SOMETHING
FOR YOU? DO SOMETHING FOR THEM
LEAGUE AGAINST CANCER SHADOW WIFI
Wifi system installed in Peru´s beaches to offer free Internet access to those people resting
in areas with shadow
SOCIAL NETWORKS ALLOW YOU TO LISTEN TO YOUR
USERS AND KNOW THEIR TASTES
DELTA THE INTERNETEST VIDEO
A video regarding aerial security where you will recognize most
of its characters from Internet’s most famous memes
#08BRAND PLATFORM
#09BRAND DIALOGUE
FIND THE ANTAGONIST OF YOUR BRAND AND
CENTER THE REJECTION OF YOUR USERS ON IT
ACT FOR PEACE REFUGEES ARE SCUM
An “ad man” around Australia’s streets with a sign, “refugees are scum” in order to gain attention
about the need of helping refugees
#10BRAND DIALOGUE
USE THE CURIOSITY OF YOUR USERS AND
THEIR WILLINGNESS OF PARTICIPATION
WARNER BROS. PICTURES #CHARLIECHARLIECHALLENGE
Two pencils converted in Ouija which has turned into a viral phenomenon within teenagers around the world
WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide
WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers
WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain
LET’S TALKIf you want to know everything we can do for your brand, please contact us
Javier Gómez de Quero del Castillo Managing Director
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES
may 15