fullsix fullsights june 2015
TRANSCRIPT
jun 15
?The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire and share conclusions
Insights, data and trends; knowledge to be able to
question and build
Innovation in technology, strategy, media, message
and execution
Stories and experiences created to connect brands with people
Owned spaces where brands interact with
their target
Conversation and content created and thought to be
consumed and shared
#01BRAND KNOWLEDGE
DIGITAL TRANSFORMATION
40% of business will disappear within the next 5 years for not having
adapted to the digitalization
THE DIGITALIZATION IS NOT GOING TO
STOP, IT’S IN YOUR HAND TO MAKE IT WORK FOR YOUR
BRAND
#02BRAND KNOWLEDGE
DIGITAL MEDIA, WILL ALLOW TO IMPACT
THAT TARGET IN THEIR ORIGIN MARKET
LUXURY MARKET
9 out 10 Chinese traveling to Spain come with their “Shopping List” ready
#03BRAND INNOVATION
STUDY YOUR USERS’ BEHAVIOR AND WORK
TO INCLUDE (THE USAGE OF) YOUR PRODUCTS IN THEIR DAILY ROUTINES
SKINFOOD + NZBCF BREAST CREAM
A moisturizing cream is developed for female breasts. With its daily
application, breast cancer symptoms will be able to be detected
APPROPRIATE THE VALUES AND ASSETS OF
YOUR BRAND, TAKING THEM TO THE EXTREME IN DIFFERENT TERRITORIES
SAMSUNG THE SAFETY TRUCK
To reduce the risks while overtaking a truck, Samsung installs cameras at the front and giant screens at the rear that show you if
vehicles are coming in the opposite direction
#04BRAND INNOVATION
#05BRAND ACTIVATION
WILL YOUR STORY END UP IN YOUR
PRODUCT’S USAGE?
KLEENEX UNLIKELY BEST FRIENDS
A video that tells the story of a disabled dog and his adventures
partner, that will make you burst into tears
SEIZE YOUR TARGET'S COLLECTIVE
IMAGINATIVE TO GATHER THEIR
ATTENTION
LEXUS HOVERBOARD
Slide is a Lexus project that will take to reality the dreams
of Back to The Future’s film lovers of having a flying skate
#06BRAND ACTIVATION
#07BRAND PLATFORM
APPLY CREATIVITY TO ALL THE
CONTACT POINTS WITH YOUR USERS
CANAL+ THE INTERACTIVE FORM
A register form with an interactive experience to try to reduce the high abandon
rates while registering
INTRODUCE THE SOLUTION IN THE
SAME PLACE WHERE THE PROBLEM IS
PUBLIC TRANSPORT VICTORIA DONATION POSTERS
Using their own means of paynment (Tube pass) they create a Mupi to donate those trips to an
NGO that helps young homeless
#08BRAND PLATFORM
SHOW YOUR PRODUCT
ATTRIBUTES VIA A RELEVANT
DRAMATIZATION FOR YOUR USERS
GILLETTE #LABANDERADELAHINCHADA
Kun Agüero answers via Twitter questions from Argentinean
fans, using a keyword activated through blows with a bowl
#09BRAND DIALOGUE
#10BRAND DIALOGUE
SOCIAL MEDIA ARE CROWDED WITH CONTENT THAT
USERS ALREADY LIKE
COCA COLA CHOOSE TO SMILE
A video created through user generated content which main characters are
children laughing. The objective, to reclaim more smiles in the world
WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide
WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers
WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain
LET’S TALKIf you want to know everything we can do for your brand, please contact us
Javier Gómez de Quero del Castillo Managing Director
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES
jun 15