fullsix fullsights august 2014
DESCRIPTION
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spreadTRANSCRIPT
FULL SIGHTS
august_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
Invest more on being - positively - talked
about, and less on being the one that talks
*
93% of Millennials have bought a product or service after hearing the opinions of their relatives or friends. 89% are
more likely to trust in these opinions than brand's statements
02 User Experience
NAIL Communications - Unskippable Preroll If you click on -skip ad- the puppy will die" an effective trick
to get a 26% views ratio on Youtube (vs traditional 6% ratio)
Create adhoc creative works for YouTube or re-use your TV ad and
no one will watch it
*
Wokker - Drone-vertising Use drones to broadcast your message
to workers in Russian buildings
Today, technology can help to
choose the right moment and place
*
03 Digital Tech
04 Advertainment
Nike - House of Mamba Basket Court with LED for Nike Rise (reality show to choose the
best basketball players) that reproduces Kobe Bryant paces
Show real interest in your clients and maybe they will do the same
for your brand
*
05 Mobile
Ralph Lauren - Polo Tech One of the biggest American retailers will monitor ball boys/girls
physical condition during the US Open by wearing their "Polo Tech"
Digital is much more than a
platform to share your message
*
06 Storytelling
Johnnie Walker - The Gentleman’s Wager Jude Law and Giancarlo Giannini in a short film that ends with a link
to MrPorter.com where you can buy the main characters clothes
Show that your product fits perfectly in
your clients' lifestyle and they will buy
*
07 Social Ideas
Intermarché - Inglorious Fruits and Vegetables Sells all those fruits and vegetables that do not pass the standard size or images requirements at a 30% discount on the actual prize
Participate in the conversation that is interesting for
your clients
*
08 Knowledge
Funders and Founders - Aha Moments For Entrepreneurs Infography where you will discover how the "Aha" arose through different
entrepreneurs such as Steve Jobs or Nick Woodman, GoPro's founder
Have you ever thought about sharing
your brand stories in social media?
*
09 Art
Macrofilm - The Museum of The History of Polish Jews Multimedia installation based in videomapping that
manages the access to the content through RFID chip cards
RFID chips allow interactions with a
reduced cost
*
Pavlok - Wristband New wearable device that helps you achieve your goals (personal
or sports goals) thanks to a threat of getting an electric shock
*Technology does not matter to users, just
what they can achieve thanks to it
10 Cutting Edge
Javier Gómez de Quero del Castillo Director General
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
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reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
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