fullsix fullsights august 2015

15
aug 15

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aug 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

DIGITAL HAS A DIRECT IMPACT ON THE PURCHASE PROCESS OF YOUR USERS,

REGARDLESS THE CHANNEL

PURCHASE PROCESS

75% of the millennials from USA and Canada feel that Digital is

highly influential in the purchasing decisions

#02BRAND KNOWLEDGE

APLICACIONES MÓVILES

50% of the online restaurant reservations are done via apps. It is interesting to note

that online reservations have been reduced from 24hrs to 4 hrs in advance

USERS HAVE ACCESS TO THE BRANDS VIA THEIR

MOBILE WHENEVER IT IS SUITABLE TO THEM. ARE YOU READY TO

DELIVER THEIR NEEDS?

#03BRAND INNOVATION

TECHNOLOGY GIVES YOU THE ABILITY TO

CREATE EXPERIENCES INSTEAD OF MESSAGES

AMNESTY INTERNATIONAL PRISON BANNER

A "incorrect" reply to a simple question can actually terminate your Freedom

on the internet, an unfortunate reality on the daily life of many people...

COMMUNICATION SHOULD MAKE

PRODUCTS AVAILABLE TO YOUR USERS

NRG THE POWER BEHIND THE PLUG

If you had the opportunity to choose from eolic, solar or fossil

energy for your mobile telephone, What would be your choice?

#04BRAND INNOVATION

INCREASE YOUR TARGETS NOTORIETY BY SHOWING THE NEGATIVE REACTION OF A TARGET THAT DOES

NOT CORRESPOND TO YOUR PRODUCT

SPLENDID CHOCOLATE WHEN YOU GROW UP…

Kids reactions when they tasted dark chocolate, a product for their

parents that they will learn to appreciate as they grow older

#05BRAND ACTIVATION

REAL STORIES GENERATE A LARGER

EMOTIONAL BOND WITH YOUR USERS

SUPER-PHARM MY NEW FACE

A short documentary that shows a family's reaction to a male member who

decides to shave his beard after 14 years… to sell razor blades

#06BRAND ACTIVATION

#07BRAND PLATFORM

DIGITAL AT THE POINT OF SALES GIVES THE

OPPORTUNITY TO IMPROVE SERVICES AVAILABLE TO

YOUR USERS

AINZ&TULPE LOOKS

An interactive digital window that recognizes your ethnic origins to

give you information of your product of interest in your native language

DEFINE WHAT ARE THE CRUCIAL MOMENTS FOR

YOUR PRODUCT AND INTEGRATE COMMUNICATION

AT THE RIGHT MOMENT

YAOCHO BAR GROUP THE VIOLENT COASTERS

Japan's increase in alcohol consumption is generating an increase in gender violence. Coasters used as a communication tool to create awareness to revert the situation

#08BRAND PLATFORM

HAVING CONSUMERS SATISFIED WITH YOUR SERVICE IMPLIES THAT YOU HAVE FOUND THE

MOST COMMITTED

SURESLIM THE CHOCOLATE FLYER

A "Lose weight" program that uses a chocolate flyer as their communication

tool. Each ounce not eaten will represent a 1% discount

#09BRAND DIALOGUE

IF YOU ARE GOING TO USE PRESCRIBERS

MAKE SURE THEY ARE CREDIBLE AND CONNECTED WITH

YOUR BRAND

POLICIA NACIONAL COLOMBIA CURSO ANTIRROBO

A website dedicated to public security where real thieves detained by the police show the public how to

prevent different types of theft

#10BRAND DIALOGUE

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 [email protected]

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

aug 15