Warsaw, October 3rd, 2013

From internet of things to biohacking Trends and microtrends that were, are and will be popular.

What is

of humankind?

the biggest dream

Immortality

But when such projects

arise – we do not take

them seriously

We ask:

INSTEAD of:

is it possible?

is it impossible?

when and in what shape

it will be in general use?

what consequences

it will have?

finally -

In fact, these are the questions helping

to anticipate the new trends

Because of the extremely fast change of technology pace

we can assume – that nothing is impossible

…and everything is a matter of time

That’s why it is useful to analyse

new trends in 3 different

present

near future (up to 2 years)

far future (3-5 years)

time perspectives

„In 2005 Facebook didn’t exist for most people, Twitter was still a sound, 4G was a parking space and Skype was a typo.”

Thomas Friedmann, The World Is Flat

1999 2004 2005 2006 2007 2008 2009 2011 2010

PRESENT

First of all, there is a need for change

how we perceive the internet

from personal communication…

Not medium, not in my computer

but something that changes my whole life

Source: Little Book of Curiosity, UM, 2013

…up to public transport

- among young people an inverse correlation: the use of a car vs internet access

Source: Transportation and the New Generation, Frontier Group, April 2012

Internet is everywhere

WAVE 1 (90s): desktop internet

WAVE 2 (milenium): mobile internet

WAVE 3 (2010): internet of things

#1 dematerialization of digital world

temporary social media

#2 digitalization of physical world

3D printing maker movement/ DIY (DIYbio, DIYdrone)

industry 4.0

as a result:

#3 hybrid world on/off, phygital, blended reality

lots of advantages: engagement, reach, product

experience etc.

NEAR FUTURE

#4 internet of things „Stop talking about smartphones and start talking about the connected world” CES 2013

you can ask product not

the user

#5 big data/ predictive personalization

Gen Y: I am what I share

we give away the information about

ourselves for a better product

or a lower price

#6 reputation capital/ identity as a currency

Internet economy based on trust: allegro, airbnb, blablacar

FAR (AND VERY FAR) FUTURE

MACHINES

better than us, replacing people,

working with people shoulder to shoulder

#7 automatisation

#8 wearable computers

the biggest potential: fitness/wellness, health/ medicine, infotainment

6-fold increase in sales from 2011 to 2017

#9 robots

today personal/ home robots market grows 20% annually

telepresence

Watch the film: http://www.youtube.com/watch?v=XDLlOfsz6LY

Some of these predictions

may cause discomfort

But keep in mind, that every new solution

has its up and downsides

„If we’re not partnering with technology we never gonna make it. [reach the consumer]”

Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola

Brand Matters Keynote: Marketing in the Cloud, CES 2013

But when it comes to new technologies

there is no turning back

Thank You Natalia Hatalska, natalia@hatalska.com

This work is licensed under a

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Photos:

Slide 1: http://www.flickr.com/photos/adforce1/8100691354/sizes/o/in/photostream/

Slide 2: http://www.flickr.com/photos/rolandslakis/695083120/sizes/o/in/photostream/

Slide 3: http://www.flickr.com/photos/jadamson/5087528166/sizes/o/in/photostream/

Slide 4: http://3.bp.blogspot.com/-IuPSiAHiInc/TVrbE49_SGI/AAAAAAAABz0/WtcvOZjcCbA/s1600/Immortal.jpg

Slide 5: http://www.flickr.com/photos/morberg/3842815564/sizes/o/in/photostream/

Slide 6: http://www.flickr.com/photos/mateuszkosmider/7413126146/sizes/h/in/photostream/

Slide 7: http://endthelie.com/wp-content/uploads/2012/04/Fukushima-IAEA-and-TEPCO-reps.jpg

Slide 8: http://www.flickr.com/photos/trendfollowing/7402438920/sizes/h/in/photostream/

Slide 9: http://www.flickr.com/photos/expressmonorail/4601302443/sizes/l/in/photostream/

Slide 10: http://hatalska.com

Slide 11: http://www.flickr.com/photos/38659937@N06/4020413080/sizes/l/in/photostream/

Slide 13: http://www.flickr.com/photos/thomashawk/76244945/sizes/l/in/photostream/

Slide 14: http://www.flickr.com/photos/striatic/241843728/sizes/l/in/photostream/

Slide 16: http://www.flickr.com/photos/yourdon/3754271881/sizes/l/in/photostream/

Slide 17: http://www.flickr.com/photos/peterkaminski/325590008/sizes/l/in/photostream/

Slide 18: http://www.flickr.com/photos/nhojleunamme/8606560093/sizes/h/in/photostream/

Slide 19: MakerBot

Slide 20: http://www.flickr.com/photos/storrao/5171629051/sizes/o/in/photostream/

Slide 21: http://www.flickr.com/photos/gunnarhafdal/3535732168/sizes/o/in/photostream/

Slide 22: http://www.flickr.com/photos/uggboy/5263021903/sizes/l/in/photostream/

Slide 23: Beam

Slide 24: http://www.flickr.com/photos/christianmlau/8527814921/sizes/k/in/photostream/

Slide 25: http://www.flickr.com/photos/dracorubio/7303661260/sizes/h/in/photostream/

Slide 27: http://www.flickr.com/photos/expressmonorail/5836376246/sizes/l/in/photostream/

Slide 28: http://www.flickr.com/photos/flissphil/4204834041/sizes/l/in/photostream/

Slide 29: http://www.flickr.com/photos/ayanami_no03/4520065777/sizes/l/in/photostream/

Slide 31: http://farm4.staticflickr.com/3628/3544138630_30bd90d363_o.jpg

Slide 33: http://www.flickr.com/photos/suprspi/4146429624/sizes/l/in/photostream/

Slide 34: http://www.flickr.com/photos/bestrated1/151853989/sizes/o/in/photostream/

Slide 36: http://www.flickr.com/photos/kretyen/2628104710/sizes/o/in/photostream/