0 10 20 30 40 50 60 70 80

68.6% will attend a BBQ, picnic, or cookout

48.7% will attend community celebrations orwatch fireworks

25.6% will purchasepatriotic gear

16.1% will attend a parade

12.1% will travel

How do People Celebrate Independence Day?

1 out of 4people will go over their

budget in order to purchase patriotic gear for the holiday

The average American spends

celebrating Independence

Day

$300Which is a

58%increase in

spending from2012 to 2013

How Much do People Spend on Independence Day?

Crafts & DIY

Recipes

Desserts

Party Ideas

Nail Designs

WallpaperDecorations

Fireworks

What do People Search Foron Independence Day?

Some of the most popular search items include:

Fireworks

$600 million

$557million

Burger Patties &Toppings

Beer

$341 million

Charcoal

$111 million

Lighter Fluid

$94 million

In 2011 alone, cumulative sales made in-store and online amounted to:

What are People Purchasing for Independence Day?

When do IndependenceDay Sales Begin?

JULY4

RUNUNTIL

JUNE29

Salesstart

Retailers typically feature sales on summer essentials, such as:

Pool & BeachAccessories

Furniture

Home ImprovementSupplies

Electronics

2014:

$304.1billion

is the overall projected amount of revenue

eCommerce sales willreach in the U.S.

10%

2017:

of U.S. sales will be made online

2018:

$491billion

is the overall projected amount of revenue

eCommerce sales willreach in the U.S.

Celebrating the

4th of July& eCommerce

of 2014

Sources:

http://www.statcan.gc.ca/daily-quotidien/111012/dq111012a-eng.htmhttp://www.cbc.ca/news/business/amazon-expansion-could-be-just-what-canada-s-e-commerce-sector-needs-1.2595939http://www.vovia.com/blog/strategy/e-commerce-canada-why-are-we-falling-behind/ www.emarketer.com/Article.aspx?R=1009328&ecid=a6506033675d47f881651943c21c5ed4http://www.visa.ca/en/aboutcan/mediacentre/news/canadiansembracing-ecommerce-in-record-numbers-but-budget-conscious-this-holiday-season.jsp#.U6HqtvldX_khttps://ca.finance.yahoo.com/blogs/dashboard/canada-cyber-monday-sales-hit-record-141717612.html http://globalnews.ca/news/1014183/e-commerce-growth-slowing-in-canada-analyst/http://ssl.gstatic.com/think/docs/canada-search-trends-canadaday-2013_infographics.pdf