Foursquare

1.21.10

it’s changing the way we all communicate....SOCIALmedia

it’s changing the way we advertise...SOCIALmedia

It’s the migration of human social behavior online. WHAT IS IT?

It’s the new happy hour

As big as the Super Bowl AudienceIt’sEVERYDAY!50MM+ Active Facebook Users Everyday. Source: Facebook

It’sHERE TO STAY

but something’s

MISSING

online remains

VIRTUAL

the physical link between social media and

isn’t thereIN-PERSON

NOWuntil

enter the missing link...

Foursquare is a location based service social networking game. translation

it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities

answering

WHEREare you RIGHT NOW...

250,000 active users

GROWING60% month over month

with a

GLOBAL reach

explore. share. compete.GET OUT

how’s it

WORK?

Travel. Check-In. Tell friends.

Earn points

+5 pts: Discovering a new place+2 pts: Going out 2 nights in a row+4 pts: 4 stops in a night+6 pts: Bringing 6 friends

WHYwhat’s the point for USERS?

It’s about competition

Crunked: Discovering a new place

Superstar: 50 di!erent check-ins

Player Please!: Check-in with 3 of opposite sex

It’s about friends

Where are your friends right now?What did your friends do this weekend?Who were your friends hanging out with?Friend recommendations... “what is this place?”What’s the hot-spot around me right now?

It’s about promotions

It’s about analytics

Disclaimer: Long weekend

It’s about the inside scoop

It’s about loyalty rewards

1st check-in gets a free cokeShow us your 5th check-in, get free appetizerMayor gets a free beer

WHYwhat’s the point for restaurants?

It’s about driving in-store visits

It’s about creating loyalty

I don’t want to lose these!

WOMit’s about.....

It’s about analytics

How many people are checking into your establishment?Where were these people before?Where do they go after your establishment? What does the cycle of tra"c look like? How is the cycle of tra"c a!ected by check-in promotions?

It’s easy

FREEDid we mention it’s

for now...

DOWNLOADthe widget for your website

PROMOTEput foursquare postings everywhere

in-restaurant. online. outside

DOWNLOAD ITbut before ANYTHING

learn by immersion

Follow me on Twitter: @christu!Add me as a friend on facebook: /ctu!

DON’T add me on foursquare because I’ll crush you!