#foodtalks: "the ten commandments of local food" with jerry tinianow local food week 9...
TRANSCRIPT
Denver’s Approach to Local FoodLocal Food Week Presentation
September 18, 2014
Jerry Tinianow, Chief Sustainability [email protected]
720-865-9072
The Ten Commandments of Local Food
1. Don’t romanticize.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.7. Emphasize year-
round elements.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.7. Emphasize year-
round elements.8. Put processing
and distribution first.
Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.7. Emphasize year-
round elements.8. Put processing
and distribution first.
9. Don’t lock into a limiting form.Jerry Tinianow
Chief Sustainability [email protected]
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.7. Emphasize year-
round elements.8. Put processing and
distribution first.9. Don’t lock into a
limiting form.10.Thou shalt not
covet.Jerry TinianowChief Sustainability [email protected]
2020 FOOD GOALS
GOVERNMENT OPERATIONS: Acquire at least 25 percent of food purchased through Denver’s municipal government supply chain from sources that are produced (grown or processed) entirely within Colorado.
. COMMUNITY: Grow or process at least 20% of the food purchased in Denver entirely within Colorado.
2020 HEALTH GOALS
GOVERNMENT OPERATIONS: Work with health care providers (including Denver
Health) to ensure that 95% of Denver residents have access to primary medical care.
COMMUNITY: Ensure that at least 90% of children in Denver are not
obese.
EXECUTIVE ORDER 123Section 9.1
City agencies will source foods locally in catering or other transactions and consider on-site food production, where
cost effective.
The Ten Commandments of Local Food
1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead
agenda.4. Plan regionally.5. Put someone in
charge.
6. Focus on scale.7. Emphasize year-
round elements.8. Put processing and
distribution first.9. Don’t lock into a
limiting form.10.Thou shalt not
covet.Jerry TinianowChief Sustainability [email protected]
The Ten Commandments of Institutional Local Sourcing Campaigns
1. Understand your objective.
2. Define “local.”3. Make a list.4. Check it twice.5. Repeat: For institutions.
6. Get a schedule of contracts.
7. Create boilerplate.8. Introduce gently.9. Export to other
jurisdictions.10.Organize regional
EPP.
Jerry TinianowChief Sustainability [email protected]