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CO2

CH4

N2O

HFCS

PFCS

REDUCING THE CARBON EMISSION OF CONSUMER GOODS

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This equates to 9 tons of CO2 per Camden

Resident Or 1.2 million

flights to New York

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Food Cycle

Where can we make a difference?

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LOCALLY PRODUCED

FOOD

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TARGET: Camden

Residents aged 20- 29

42% of Camden residents are aged

between 20-29

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THE CONVENIENT CHOICE Promotions

COMMON BEHAIVIOURS: Regular consumption of

Fast Food & Ready Meals

quick

convenientto locate

incentives

frequentspecialoffers

promotionalcoupons

loyaltycards

aroundmajor Tube

stations

alreadyprepared

ready to eat

almostpreparedno confusion

and forgotteningredients

identifiablebranding

andadvertising

cheap

WHY is fast foodand readymeals so

successful?

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CONVINIENCE INCENTIVE

SOLUTION: Implementing the same concept of convenience and

incentives to promote local food which make fast food so

successful

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CONCEPT A web initiative aimed to make

home cooking as simple as possible & rival fast food with a money incentive for fruit & veg growers

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DIY MEAL FRESH FOOD

BOX

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JOURNEY MAP

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Tahiya. Mueen.