UPCEAFutures & Markets Commission

Innovation and Impact:Shaping Our Value Through Trend Analysis

Toronto, CanadaApril 7, 2011

Linda L. Glessner, Ph.D.Ted Rockwell, Ph. D.

Agenda

8:40 – 9:00 FAM Overview and research (Speakers: Linda Glessner, UT-Austin and Ted Rockwell –

University of Colorado-Boulder)9:00 – 9:20 Case study testimonials

(Panel members: Kathy Davis, Alvernia University; Pat Butler- Lofman, University of Connecticut; Melinda Sinn, Kansas State University

9:20 – 9:50 “Table Talk” - Community College, Demographic Trends and Economic & Workforce Development. (Facilitators: Janet Gifford, Kathy Davis, Pat Butler-Lofman,

FAM Commissioners)

9:50 – 10:00 Wrap-up – Next Steps on Research

FAM Strategic Pillars

• Serve as Association’s think tank for trends in higher education and CE, in particular. Trends will help us to better understand future challenges and opportunities.

• Helping the CoPs reach their full potential. • Disseminate our work and the work of the

CoPs broadly throughout the Association.

Think Tank Exercises 2009-2010

• 3x5 card outcomes– CE: Realign/recalibrate– Understand the needs of new and changing markets– Identify 3 research themes for investigation• Community College• Demographic Shifts• Workforce and Economic Development

– Explored best practices through case study submissions

Review of the LiteratureTrends

• By 2050 US Census Bureau projects US population will increase by 45% over 2008 figures.

• Minorities (foreign-born) are expected to make up 1/3 of the US population by 2042. Many will need ESL training.

• Community Colleges have become key competitors in regional markets. Enrollments are up (71% response), online courses thrive (93% response), increased competition from for-profit colleges (57% response) and pressure from state to develop collaborations with other institutions (73% response).

• 14 states have authorized community colleges to offer Bachelor’s (Miami-Dade College, Northern New Mexico, St. Petersburg).

• Beginning 1/1/11, 10,000 baby boomers will turn 65 each day (Facebook’s fastest growing group), 44% want ongoing education,

1 in 5 will be age 65 by 2030 and half will stay in workforce.

Pearson, 2009; U.S. News & World Report, 2010; World Futures Society, 2009

Trends

• US will lead the way on aging issues (health care, social security). Other countries will follow.

• Wealth of productive society increases options (youth training, retraining of aging, career transition).

• Service economy will grow and have no global boundaries. 24 million work in the 24/7 culture.

• Single parents, childless couples, shared households will increase.• The next generation of college students will be living wherever they want

and taking many (if not all) of their courses online.• Individuals focusing on personal investment of high intellectual

capital/high skill.

Pearson, 2009; Dew, J. 2010; U.S. News & World Report, 2010; World Futures Society,

2009

Research Objectives

• Develop institutional case studies and share with membership.

• Create a thematic survey and conduct interviews (phone and email) with regional institutions.

• Research social media for dissemination of information to membership.

I. Institutional Case StudyOutcomes

• 10 case studies submitted and shared– Alvernia University (Community partnership)– University of Missouri-Columbia (Ext. Div. online)– University of Southern Maine (Restructuring )– University of Texas –Austin (SWOT alignment)– University of Connecticut (Seed funded partnership)– Eastern Michigan University (HS/Early College)– Kansas State University (2+2 Community College)– University of Houston (Community College)– University of Wisconsin (Online degree/partnership)– Linfield College (Online degrees/marketing)

Next StepsInstitutional Case Studies

• Build library of case studies. • Solicit for additional studies in marketing,

budgeting and finance.• Identify format for sharing studies (CEpedia,

Google docs, UPCEA blogs, online toolkit).

II. Institutional SurveyOutcomes

Survey screen shot here

II. Survey/Interviews

• 17 universities* responded to survey– University of Wisconsin System– University of Illinois– University of Missouri-Columbia– University of Houston– Weber State University– University of Texas – Austin– Southern Methodist University– Texas Tech University– Rice University– University of New Mexico – Kansas State University

» Represents a cross-section of public and private institutions nationally

II. Survey/Interviews

– University of Connecticut– University of Rhode Island– University of Massachusetts– University of North Carolina-Greensboro– Oregon State University– Linfield College

» Represents a cross-section of public and private institutions nationally

ResponsesCommunity Colleges

16-item survey

• 15 out of 17 institutions have articulation or loosely structured engagement agreements with community colleges.

• Online courses/modules prevail.• Non-credit tailored to industry needs:

– Sustainability/energy– Nursing/Medical– Digital Arts/Technology

• Not a great deal of alignment and synergy in dedicated management, faculty instructors and marketing.

• 10 out of 17 institutions have dual/transfer credit options.• Prices are frozen with highly competitive for-profits in region.

ResponsesDemographic Shifts

8-item survey

• Institutions recognize shifts to foreign born and baby boomers.• Responsibility for addressing this issue is fairly well spread across

campus. Everyone is a stakeholder but not formalized.• Good leveraging of CE credentials, stackable courses.• Additional time, money and staff to address the needs.• Students restricted in today’s economy by money, time, distance. Full

time high school enrollments dropping whereas part time enrollments of students age 24-40 increasing participation in HE studies and CE.

• Many students need ESL training and online options. • Unemployment is causing students to drive in or get access from greater

distances.• Larger percentage of women and minorities attending courses.• Marketing materials and approach reflect service to multiple and diverse

audiences.

ResponsesEconomic & Workforce Development

12-item survey• Institutions identified “critical need” fields of focus– biotech, energy,

healthcare, non-profit leadership, human resources.• Provider of customized solutions in professional development training. • More interdisciplinary certificates – executive-level.• Low-level relationship with WIBS/Chambers and very little alignment.• No funding from stimulus or federal grants.• Institutes and endowments set up in academic units.• Institutions are required to expand enrollments but restrict teaching

positions.• CE units are temporary partner or advisor to community colleges.• Definition of “green jobs” is not clear and no timeline exists for expected

job placement.

Next StepsInstitutional Surveys

• Expand interviews to other institutions. • Identify best practices through comparative analysis across

regions/case studies to detect emerging trends.• Discuss findings and opportunities with COP’s and

Commissions.• Identify expert practitioners as resource mentors.• Create white paper on conference proceedings.• Upload information on UPCEA media platforms.

III. Social Media Dissemination

• Why did we choose a blog and Google Docs?– Need to share information – Ease of use– Open Source– Accessible by anyone, anywhere– Free

UPCEA Blogs

• Futures and Markets Blog– http://upceafuturesmarkets.blogspot.com/

• Learning, Instruction and Technology Blog– http://upcealearningtechnology.blogspot.com

• Leadership and Management Blog– http://leadershipmanagement.blogspot.com

• International Affairs Blog– http://upceainternationalaffairs.blogspot.com/

• CoP Council Blog– http://upceacopcouncil.blogspot.com/

Blog Spot

Google Docs

• Google Docs– https://docs.google.com/

Created to allow for easy sharing and storage of documents by Commissioners and CoPs.

Google Docs

Case Study Testimonials

Panel members:

Kathy Davis, Alvernia University Pat Butler-Lofman, University of ConnecticutMelinda Sinn, Kansas State University

Table Talk Community College, Demographic Trends and

Economic & Workforce Development Facilitators:

Janet Gifford, Linfield CollegeKathy Davis, Alvernia CollegePat Butler-Lofman, University of Connecticut* FAM Commissioners

Closing Thoughts