Jasmine Chye

201111910

Daria Glazunova

201111938

Tuan Kiet Tran

201111796

Vivian Singson

201111978

Novera Kuswantoro

201111963

Introduction

Background

Product

Research

Market Segment

Price

Promotion

Conclusion

Trailer

Background

Part of sustainable fashion as manufacturing reversible pieces were less harmful to environment

First mentioned in 2008

Popular among travelers

Trends:KachindoEthnicSwim “evening” wear“Button” dress

Company Objectives

Providing stylish, versatile clothes to our consumers

Advertise and make known our label to the mass market within 2 years

Target to break even in 2.5years Establish our label as a

standalone brand within 5 years.

ProductReversible Clothing; 2-in-1 style of clothes

Efficient in styling of themselves

Research

We conducted an online survey, targeting males and females ages of 16-30years old

Our aim: To find out the market’s perception of reversible clothing and if they are receptive to the idea of it

Research

Research

Research

Market Segmentation

Market Targeting & Market Positioning

Concentrated MarketingSpecific targets- people who care about style but don’t have time. Small firmLimited resources

Inside Out -There’s no wrong sideEffortlessly stylishHighly economicWardrobe savvy

Product Life Cycle

Development

1 Year

Small shop in Sydney

Observation

Introduction

1 ½ Year

Sell in department stores (e.g. Myer & David

Jones)

Growth

2 years

Advertise using star power

Join Fashion Weeks

Maturity

4 yearsBoutiques in Shopping CentersOnline shoppingInternational market

*Shot screen of our websites

Location

Main locations (Introduction):Departmental stores (e.g Myers, David Jones)

Fashion week (Growth)

Future (Maturity):Online shopping

International Market

Market Pricing

Cost based pricing

Competition based pricing Forever 21, sports girl, cotton on, country road, dotti, supre, bardot, glue

Marketing Pricing- Cost Based Pricing

Marketing Pricing- Competition Based Pricing

Dress (F) Top (F) Skirt (F) Top (M) Bottoms (M)

Dotti $69.95 $30.90 $29.95Sports Girl $ 149.95 $ 29.95 $ 49.95Bardot $ 79.95 $ 59.95 $ 49.95Glue $ 169.99 $ 49.99 $ 69.99 $ 79.99 $ 69.99Country Road $ 199.00 $ 59.95 $ 99.00 $ 59.95 $ 89.95Forever 21 $26.80 $19.90 $19.90 $15.90Supre $25 $16 $25Cotton on $27.90 $12.95 $19.95 $24.95 $39.95

Inside out(our label)

$26 $20 $26 $20 $26

Market Pricing-Comparison

Cost Based Pricing

Competition Based Pricing

ManufacturingPrice for Top

$15 $15

Profit in 1 month if 50 pieces of top are sold

$(29.10-15) x 50= $705

$5 x 50= $250

Profit in 2.5years $705 x 30= $21,150 $250 x 30= $7,500

Our chosen pricing strategy: Cost Based Pricing

SWOT

Promotion Mix

Internet

Fashion shows

Flash mob

Billboards on busstops outside office buildings

• Posters in shopping malls

• Commercial

Promotion Mix

• (Poster picture)

Promotion Mix

Promotion MixSocial Media

Promotion MixSocial Media

Social Media

Advantage

•Convenience

•Active

•Online users increase

Disadvantage

•Internet doesn’t save data

permanently

•“Knife”

Internet is very important of social life and the value of the Internet research tool is argued by some people

Social Media

Conclusion

• In conclusion, we strongly feel that our product of reversible clothing is highly feasible in the market.

• With our marketing tactics and on going advertisement, we feel that our label can become the next fashion trend in town

Movie

References• Spencer, T. 2011 ‘Product Life Cycle Model’,

Australia, Tom Spencer, viewed 19 November, 2011

<http://www.tomspencer.com.au/2009/01/25/product-life-cycle-model/>

• Vensel, A. 2008 ‘Reverse Fashion-O-Logy: Reversible Clothes!’, Australia, CelebrityClothingLine.com, viewed 20 November, 2011

<http://www.celebrityclothingline.com/celebrity-entrepreneurs/reverse-fashion-o-logy-reversible-clothes/>

• Greynium Information Technologies Pvt Ltd 2011 ‘Reversible Clothing Trends for Women’, viewed on 20 November, 2011

<http://living.oneindia.in/beauty/women-fashion/2011/reversible-clothing-flexible-fashion-220711-aid0111.html>

• Glue Store2011 ‘Glue Store’, viewed on 18 Novmember 2011

<http://www.gluestore.com.au/>

• Supre 2011 ‘Supre’, viewed on 18 Novmember 2011<http://www.supre.com.au/>

• Dotti 2011 ‘Dotti’, viewed on 18 Novmember 2011

<http://www.dotti.com.au/>

• Country Road 2011 ‘Country Road’, viewed on 18 Novmember 2011

<http://shop.countryroad.com.au>

• Cotton On 2011 ‘Cotton On’, viewed on 18 Novmember 2011

<http://shop.cottonon.com>

• Bardot 2011 ‘Bardot’, viewed on 18 Novmember 2011

<http://www.bardot.com.au/>

• Sportsgirl 2011 ‘Sportsgirl’, viewed on 18 Novmember 2011

<https://shop.sportsgirl.com.au/>

• Forever21 2011 ‘Forever 21’, viewed on 18 Novmember 2011

<http://www.forever21.com/>