Presented By

• Gargi Shinde• Priti Badauria• Rahul Shah• Mayuresh Patil• Sunil Kurmi

Introduction

• Apple Inc (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products

The Evolution of apple inc.

1976 1976 1998 2001

Innovative statement by Apple CEO John Sculley

IF U COMPLETE ALL OF YOUR SCHEDULE WORK TODAY THEN THE COMING 2 DAYS WILL BE BETTER

Innovative & motivating statement by present Apple CEO TIM COOK

ITS NOT THE COMPANY WHO HELPS THE EMPLOYEE TO SURVIVE INFACTS ITS THE EMPLOYEE WHO HELPS THE COMPANY TO SURVIVE

Company profile Established: on April 1, 1976Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne

Industry:Computer Hardware computer softwareconsumer electronicsdigital distribution

Key People:

CEO: Tim Cook

Total Revenue: US $ 65.23 billion(FY 2010)Profit: US $ 14.01 billion(FY 2010)Employees:49,400No. of Locations: 317 retail stores

vision“Man is the creator of change in this

world. As such he should be above

systems and structures, and not subordinate to

them.”

mission“the Company is committed to bringing

the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”

APPLE VS ANDROID

• Fast iPhone Updates for All•Works Great with All Your

Devices• No Carrier Bundled Apps• AppleCare+ iPhone Warranty

• Sharing to Other iPhones•Worth More When You Resell• Ease of Use Wins Over

Android• Lightning is Miles Better than

Micro USB

The 5 most important iPhone innovations of all time

• 2008: The iOS App Store

• 2011: Siri

•

• 2013: The 64-bit A7 processor

• 2013: Touch ID

• 2015: 3D Touch

iRevolution

Differentiation Strategy

• Unique Features and characteristics• Commands Premium Price• High Customer Service• Superior Quality• Prestige• Rapid Innovation

Strengths& weaknessesstrengths

• Branding

• Innovation• Differentiated Product• Ease of Use• Superior Quality• Retail Strategy• Marketing and Sales• Customer Loyalty• Online Sales

weaknesses

• High Price Proprietary System

• Niche Market

• Cannibalization

competitors• Microsoft• Linux• Dell• HP• Lenovo• RIM• Nokia• HTC• Samsung• Google• Sony.

Think different