APPLE

Inc.

APPLE

PRESENTATION ON:

Presented by :Virander singh

Bba part 1Roll no. 29

Session 2011-2012

contents1. apple inc.2. history.3. products.4. VISION & MISSION.

APPLE INC.

Apple inc.Type publicTraded as : nasdaq: apple

nasdaq-100 component S&p 500 component

Industry : computer hardware computer software computer electronics digital distributionFounded April 1, 1976(incorporated January 3, 1977 as apple

computer, inc.).Founder(s) steve jobs. steve wozniak ronald wayne

Apple history

Apple history• 1. 1976-1980: the early years.• 2. 1981-1985: lisa & macintosh.• 3. 1986-1993: rise & fall.• 4. 1994-1997: attempts at reinvention.• 5. 1998-2005: return to profitability.• 6. 2005-2007: the intel transition.• 7. 2007-2011: Iphone, ipod touch & ipad.• 8. 2011-present : Steve jobs era.

Appleproducts

Apple products:

Apple products: • 1. MAC & ACCESSORIES.• 2. IPAD.• 3. IPOD.• 4. IPHONE.• 5. APPLE TV.• 6. APPLE SOFTWARE.

VISION & MISSION

VISION AND MISSION

VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”  MISSION “Apple is committed to bringing the best personal

computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

ACHIEVEMENTSApple Revenue Growth

0

2000

4000

6000

8000

10000

12000

14000

16000

1998 1999 2000 2001 2002 2003 2004 2005

Ne

t S

ale

s

2002 Product Sales

Desktops

Notebooks

iPod

Peripherals

2005 Product Sales

Desktops

Notebooks

iPod

Peripherals

ANALYSIS

SWOT ANALYSIS

STRENGTHSOne of the oldest hardware manufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

Product diversification

WEAKNESSESFocusing on internal engg. more than marketing

High price

Consumer faced problems with faulty batteries

Had difficulties on some of its products’ quality control

Not issued dividends

SWOT ANALYSIS

OPPORTUNITIES

Less expensive new product lines with quality.

Product line is functional and attractive.

Flexibility to its users.

ipods are able to communicate.

New car models with ipod connectivity.

THREATSPressure from competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

PORTER’S FIVE FORCES MODEL

Substitutes

Supplier

New Entrants

CustomerExisting

rivalry in the industry

Threat of new entrants

Bargaining power of buyers

Substitute products & services

Bargaining power of the suppliers

EXISTING RIVALRY

Windows OS and media player for playing music and video ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP, Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)

THREAT OF NEW ENTRANTS

Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The “next google”)

BARGAINING POWER OF SUPPLIERS

Suppliers of processors and computer memory (Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

BARGAINING POWER OF CUSTOMERS

Customers share music using peer-to-peer networks without paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms (Distributors)

Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)

Consumer Refresh Cycles

THREAT FROM SUBSTITUTES

Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs, DVDs)

Alternative sources for videos (Cable, Broadcast, Theatres)

RECOMMENDATIONS

FOR COMPANY:

Lowering the cost of products and maintaining the same quality standards

Can form joint – ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

RECOMMENDATIONS

FOR OTHERS:Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

THANK YOU