© 2012 Ignited, LLC. Proprietary and confidential.

Screenshot Deck

Fashion Star Season 2

April 11, 2023

© 2012 Ignited, LLC. Proprietary and confidential. 2

Fashion StarLead-In – 3.2 – 3.7

Sites Included

Daily Candy Lucky Magazine UsMag NYMag PopSugar TubeMogul Zap2It Amazon Vdopia

© 2012 Ignited, LLC. Proprietary and confidential. 3

Daily Candy Custom Pinterest Fashion Board Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 4

Daily Candy Custom Dedicated Video Email

© 2012 Ignited, LLC. Proprietary and confidential. 5

Daily Candy AV Editorial Email Roadblock 300x250 728x90

© 2012 Ignited, LLC. Proprietary and confidential. 6

Lucky Mag Dream Wardrobe Edit Series Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 7

Lucky Mag Dream Wardrobe Edit Series Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 8

Lucky Mag Added Value Conde Nast Collection 300x250

© 2012 Ignited, LLC. Proprietary and confidential. 9

Lucky Mag Mobile and Tablet Onsite Rotation 300x250

© 2012 Ignited, LLC. Proprietary and confidential. 10

Lucky Mag Mobile and Tablet Onsite Rotation 300x250

© 2012 Ignited, LLC. Proprietary and confidential. 11

UsMag Custom Style A-to-Z Channel Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 12

UsMag Style A-to-Z Sponsorship Cobranded Media

© 2012 Ignited, LLC. Proprietary and confidential. 13

UsMag Style A-to-Z “Who Wore it Best?” Gallery Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 14

UsMag ”All American Celeb Style Icons” and “Who Wore It Best”

Facebook Fan Page Posts & Promo Tweets

© 2012 Ignited, LLC. Proprietary and confidential. 15

NY Mag ROS Added Value Media

© 2012 Ignited, LLC. Proprietary and confidential. 16

NY Mag The Cut Runway/ Lookbook Slideshow Interstitials

© 2012 Ignited, LLC. Proprietary and confidential. 17

NY Mag The Cut “On The Runway” iPad App Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 18

NY Mag The Cut “On The Runway” Tablet Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 19

PopSugar Added Value RON Media

© 2012 Ignited, LLC. Proprietary and confidential. 20

PopSugar Celebrity Fashion Content Targeting Media Package

© 2012 Ignited, LLC. Proprietary and confidential. 21

PopSugar ShopStyle and PopSugar iPhone & iPad App Sponsorship

© 2012 Ignited, LLC. Proprietary and confidential. 22

PopSugar Added Value PopSugar Sponsored Tweets

© 2012 Ignited, LLC. Proprietary and confidential. 23

TubeMogul Pre-Roll Targeted to Custom Fashion Star Site List

(Lead-In)

© 2012 Ignited, LLC. Proprietary and confidential. 24

TubeMogul Mobile Preroll Targeted to Custom Fashion Star App

List

© 2012 Ignited, LLC. Proprietary and confidential. 25

TubeMogul Added Value Retargeted Pre-Roll

© 2012 Ignited, LLC. Proprietary and confidential. 26

TubeMogul Added Value Connected TV

© 2012 Ignited, LLC. Proprietary and confidential. 27

Zap2It Added Value Homepage/TV/Celeb Main Page Billboard

© 2012 Ignited, LLC. Proprietary and confidential. 28

Amazon Thank You Page Half Page Ad Targeting F18-44

© 2012 Ignited, LLC. Proprietary and confidential. 29

Vdopia Lead In Retargeting Max.VDO with Talk2Me End Card

© 2012 Ignited, LLC. Proprietary and confidential.

3.8

© 2012 Ignited, LLC. Proprietary and confidential. 31

Fashion StarTune – In 3.8

Adapt.Ly Lucky UsMag NYMag PopSugar TubeMogul Zap2It Vdopia Wonderwall Twitter Pandora

© 2012 Ignited, LLC. Proprietary and confidential. 32

Adapt.Ly Evergreen Facebook Post to Fashion Star Fans

© 2012 Ignited, LLC. Proprietary and confidential. 33

Adapt.Ly Facebook Page Post to Non-Fans F18-49

© 2012 Ignited, LLC. Proprietary and confidential. 34

Lucky Mag Added Value Social Media Posts

© 2012 Ignited, LLC. Proprietary and confidential. 35

UsMag Homepage Takeover with Pushdown and Watercooler Poll

Integration

© 2012 Ignited, LLC. Proprietary and confidential. 36

UsMag Sponsored Video Article Page Post

© 2012 Ignited, LLC. Proprietary and confidential. 37

UsMag Us Weekly Newsletter Added Value

© 2012 Ignited, LLC. Proprietary and confidential. 38

NY Mag Homepage Takeover with Pencil Pushdown

© 2012 Ignited, LLC. Proprietary and confidential. 39

NY Mag The Cut Homepage Takeover with Skin

© 2012 Ignited, LLC. Proprietary and confidential. 40

NY Mag Vulture Homepage Takeover with Skin

© 2012 Ignited, LLC. Proprietary and confidential. 41

PopSugar Homepage Roadblock with Skin & Overlay

© 2012 Ignited, LLC. Proprietary and confidential. 42

TubeMogul Pre-Roll Targeted to Custom Fashion Star Site List

(Tune-In)

© 2012 Ignited, LLC. Proprietary and confidential. 43

Tube Mogul Mobile Pre-Roll Target to Custom Fashion Star App

List (Tune In)

© 2012 Ignited, LLC. Proprietary and confidential. 44

Zap2It TV Listings Roadblock with Wrapper and Overlay

© 2012 Ignited, LLC. Proprietary and confidential. 45

Zap2It Sitewide Roadblock with Wrapper (Makegood)

© 2012 Ignited, LLC. Proprietary and confidential. 46

Vdopia HP and ROS Tune In RM Interstitial Roadblock

© 2012 Ignited, LLC. Proprietary and confidential. 47

Vdopia HP & ROS iPad RM Floating Takeover

© 2012 Ignited, LLC. Proprietary and confidential. 48

Wonderwall Homepage & Sitewide Pushdown

© 2012 Ignited, LLC. Proprietary and confidential. 49

Twitter Promoted Tweets in Timelines Targeted to Fans of Project

Runway, Launch My Line, and Rachel Zoe Project

© 2012 Ignited, LLC. Proprietary and confidential. 50

Pandora Mobile Welcome Interstitial Targeted to A18-49

© 2012 Ignited, LLC. Proprietary and confidential. 51

Pandora Mobile Autoplay :30 Video with Companion Banner Targeted to

F18-49