FaceBook Sponsored Stories

2011 Sponsored Stories 2007 Beacon

Features activities as ads

Allows friends to view activities

What one has liked

Where one has checked-in at

An event one is attending

Privacy can be modified

Turned users activities into ads

Information was given to third parties

Publically broadcasted information

Created controversy over privacy

Sponsored Stories

Check-in

Paid Advertisement

Media influences Society vs. Society influences Media

Our Society and Culture Have Changed

2007 FaceBook had 50 million users

2010 FaceBook has 600 million users

Society has adapted to the nature of FaceBook

Social Networking

Sharing Personal Information

Taboo three years ago is acceptable today?

Do you want to be a walking advertisement?

Do you want your personal life to always be broadcasted?

Where do we draw the line?

Opting-Out

Places Setting

Four Square

No need for anyone to know what I do all day or who I am with

Privacy prevents drama

One can never

be too

cautious

•Strong Privacy Settings

•Individual once known from high school

•12 notifications for likes and comments on personal pictures

•Creepy!!