Facebook Sponsored

Stories Update: Bold

Moves for Advertising

Revenue

As Facebook continues to grow beyond a mere social network that

connects individuals with other like-minded individuals, their focus looks to be more on increasing advertising

revenue.

To this end, Facebook is offering up many different options for

advertisers. The most recent Facebook Sponsored Stories comes in the form of

sponsored advertising making use of the Facebook search bar. This is an

intriguing method of advertising where rival businesses can draw

traffic from one another.

How this particular type of Facebook advertising works is that a business can purchase advertising space that

is shown when a person does a search using the Facebook search

tool.

One of the examples is a rival game developer that has gaming apps on Facebook can have their advertising shown when somebody searches for

one of their rival game developers applications.

How the Facebook Sponsored Stories

Update Works

It’s important to understand, however, that this type of

Marketing will not actually show up on the search results, but will show up in the typehead of the

search tool. It’s also important to understand that there are certain

limitations for this type of Facebook sponsored advertising.

The main restriction is that businesses looking to advertise in this

manner will have to specify which Facebook business pages their

advertising will appear on. This is not general advertising, so anyone

looking to use this type of Facebook sponsored advertising will have to be very specific about where they want

their marketing to show up.

In addition, this is a pay per click advertising campaign as well.

Facebook also implies that the advertising found in the typehead of

the search tool will be identical to the organic search results of the Facebook search result page.

Lastly, if a person clicks on the advertisement found in the search

tool typehead, it must link them back to a page, an application, a news feed

or something else existing on Facebook. These advertisements will be prohibited from linking people to

outside webpages.

Of the many Facebook Sponsored Stories having to do with advertising, this one may be the boldest move yet by Facebook to increase advertising

revenue and operating capital. Following models used by Google,

Facebook is looking to generate more interest and business advertising by

providing more tangible results to the businesses that will pay for this sort

of marketing.

This is one move of which there will likely to be many more in the future.

Expanding Facebook’s reach from what was once primarily a social

connection network to a fine tuned vehicle for business advertising and

revenue creation.