500 million stories on facebook: matt hicks, manager of corporate communications

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Matt Hicks Manager, Corporate Communications www.facebook.com/matthicks @matthicks Million Stories Tuesday, February 8, 2011

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Page 1: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Matt HicksManager, Corporate Communicationswww.facebook.com/matthicks@matthicks

!"" Million Stories

Tuesday, February 8, 2011

Page 2: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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Tuesday, February 8, 2011

Page 5: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Holly RoseA mother/wife who discovered she had breast cancer after doing a self-exam after reading a friend’s post.

Tuesday, February 8, 2011

Page 6: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

!"" Million: What does that mean?

Tuesday, February 8, 2011

Page 7: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Tuesday, February 8, 2011

Page 8: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Tell people’s stories at scale

Tuesday, February 8, 2011

Page 9: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

The Challenges...

Tuesday, February 8, 2011

Page 10: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

A moving target (~ # weeks)

Tuesday, February 8, 2011

Page 11: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

$"""s of old submissions to vet

Tuesday, February 8, 2011

Page 12: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Build an app from scratch

Tuesday, February 8, 2011

Page 13: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

The secret weapon...

Tuesday, February 8, 2011

Page 14: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Summer Interns!

Katelin Mithya Arielle Jess

Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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The Magic of !"#

Tuesday, February 8, 2011

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Tuesday, February 8, 2011

Page 20: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

The Launch Scoop

Tuesday, February 8, 2011

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It’s really about how people are spreading Facebook.

Tuesday, February 8, 2011

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Add video from Mark and show Tuesday, February 8, 2011

Page 23: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Add video from Mark and show Tuesday, February 8, 2011

Page 24: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Add video from Mark and show Tuesday, February 8, 2011

Page 25: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Add video from Mark and show Tuesday, February 8, 2011

Page 26: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

The Results...

Tuesday, February 8, 2011

Page 27: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

!,""" real stories shared so far

Tuesday, February 8, 2011

Page 28: 500 Million Stories on Facebook: Matt Hicks, Manager of Corporate Communications

Ongoing opportunity to tell stories

Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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Tuesday, February 8, 2011

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stories.facebook.com

Tuesday, February 8, 2011