futerra - henry hicks
TRANSCRIPT
www.futerra.co.uk
Make sustainable development so desirable it becomes normal
www.futerra.co.uk
Our Clients
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—Transform business—Tell Stories—Activate communications
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You are here
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Alan Moore No Straight Lines
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Human history becomes more and more a race between education and catastropheHG Wells
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Human history becomes more and more a race between education creativity and catastropheHG Wells
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The future is here. It’s just not equally distributed.
William Gibson
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The business value of sustainable lifestylesSurvey findings
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Who’s leading?
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Are consumers interested?
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Where’s the value?
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Where’s the value?
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Are businesses interested?
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What are the barriers?
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What action’s needed?
1. Creating new products and services
2. Making sustainable lifestyles core to brand
3. Changing business models
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+ Storytellers+ Problem Solvers + Design thinkers+ Entrepreneurs + Business people + Behaviour changers
