Facebook & PPC PlanJewel of India, Jaipur by Suncity projects pvt ltd.

Residential Luxury Apartments (JOI)• Ultra luxury condominiums (4/5 BHK)• 2 Passenger elevators & 1 service elevator per floor• VRV Air-conditioning• 24x7 Power back-up• Huge sit-out balconies• Modular kitchen• Fittings & fixtures inspired from Europe• Attached servant quarter with each apartment• CCTV surveillance• Special security measures taken with advanced technology

EXCLUSIVE EXTRA FEATURES:

10 acres of lush green areaInterconnected vehicle-free central landscape1 km long walking trailThematic sit-outsActive & passive recreational areasInviting grand tower entrance lobbiesWelcoming exclusive drop-off areas

Why market on Facebook

Why

Google Adwords is one of the lowest costing methods to advertise, and the one that is the most Measureable

What all is included in the Plan• Facebook Page creation for the Project.• Reaching Target audience (Buyers) from specific cities across India, Middle-

East countries, Hong-Kong and Singapore through Google Adwords• Targeted Facebook Ads for specific demographics like City, State, Age, Income,

Gender etc.• Facebook page posts promotion.• New Landing Page creation on website for both Campaigns to capture

separate leads.• Lead generation from Facebook messages, comments, followers and website

landing page conversions.• Tracking the Click through ratio CTR, Cost per click CPC, Cost per Impression

CPI and thus analyzing the ROI for the Google Adwords campaign along with Facebook Ads.

• User/Visitor engagement on the Facebook page through multiple continuous activities.

• E-mail blast to over 1 Million Users.

What You Get ?

At UVA Digital, We love Data ! We’Re Analytical and Data Driven

Some Facts:90 percent of homebuyers searched online during their home-buying process.Real estate-related searches on Google grew 253 percent over the past four years.Google made over $100 million in search advertising and 237.9 million Google ad clicks each day.Google Adwords is a great way to generate leads and connect to homebuyer and sellers.

Google AdwordsThere would be two campaigns one for Search and other for Banner advertisement

through Google Adwords.

Expected Budget : INR 500,000Expected Cost-per-Click : INR 20 - 25Expected Clicks : 25,000 to 35,000Expected Leads : 400 – 450 (Tentative)

Landing Page: The web page where the user would land up once he clicks the Ad copies. Below are the things which will be on landing page:

Basic information of the project. Offerings : Residential or Commercial Photos showing the amenities Costing if possible (content) Enquiry Form

How Google Adwords helps to be on Top of all Searches

Google Adwords for Luxury Apartments

Top 3 Searches for top budget Google Adwords for Luxury Apartments

Facebook Page & PromotionsCreation of custom Facebook page for Jewel of India project. There will be a

display picture well aligned with the cover photo to give an aesthetic view.We will find people/ Relevant Target audience according to their city, country,

profession, work place to like the page and generate maximum leads. Enquiry form on Facebook Contests and quiz on Facebook Facebook Advertising Facebook Analytics

Cost Involved : INR 200,000Results :Approximately 500 Fans per month.Brand penetration through FB to a Large audience.Facebook being search friendly, it will directly show up in Google rankings.Lead captured through enquiry form on Facebook page.

How Facebook Ads are displayed

E-mail Marketing

Getting database from publishers and doing E-mail blast for specific demographics like particular age group, Income group, city, Country, looking for investments, NRI database etc.

Cost : INR 150,000Number of Emails : 300,000Delivery Ratio : >70 %Open Ratio : 8 – 10 %

Google Adwords for Education campaign

There would be two campaigns one for Search and other for Banner advertisement through Google Adwords.

Expected Budget : INR 300,000Expected Cost-per-Click : INR 20 - 25Expected Clicks : 15,000 to 25,000Expected Leads : 500 (Tentative)