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Can FB Ads and PPC Payoff? Marketing Your Spa Dr. Chandler George, D.C. www.CatchFireInternetMarketing.com www.CreativeSpaMarketing.com for trial www.CreativeMedSpaMarketing.com for application for call

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Can FB Ads and PPC Payoff? Marketing Your Spa

Dr. Chandler George, D.C. www.CatchFireInternetMarketing.com

www.CreativeSpaMarketing.com for trial www.CreativeMedSpaMarketing.com for application for

call

Key Points � What is the Passion You are

Selling?

� What is your Passion Message?

� How Can You Use FB To Sell Your Passion?

What is the Passion You Are Selling?

�  Beauty

�  Self-Esteem

�  Money

�  Feel-Good Business

�  I don’t really know why I am doing this?

What is Your Passion Message?

�  What are you trying to say to your audience?

�  Are you trying to educate your audience on your service and products?

�  Why should you care about your message of what you are trying to convey to your audience?

The Mission of Facebook Explain the mission of your FB page. Answer these questions:

1.  Why does the page exist?

2.  What is in it for our fans?

3.  What are your overall outcome for the FB page?

Ex. On Facebook, our goal is to educate our fans on how spa treatments can help self-esteem issues.

How Can You Use FB To Sell Your Product or Service?

�  Why? Because people are consuming digital through out the entire day

�  Setup A FB Page for your Business.

�  Fill out all the information on your FB page as much as possible.

�  Identify Your Avatar

�  Create Ads/Videos and pick your audience that is like your Avatar

�  Ads and Videos must be good enough for people to SHARE

Example

Video/Ads �  Must have a “Call To Action” on your Graphic Ad or

in your Video Ad

�  “Call To Action” must tell user how to go to a website or landing page or squeeze page for the offer.

�  The Offer MUST be good enough for a lead to give you their email address

�  Ad Spend Minimal $300 month if local area.

Types of FB Video Ads �  Trust & Authority Introduction with a Call-To-Action

�  Testimonial or Proof Video

�  Testimonial Retargeting Video Linking to a Sales Page

�  Local TV Style

�  Content with a Call-To-Action

�  Affiliate or JV Promotion

Creating Campaigns �  FB Training www.facebook.com/blueprint

�  Leadpages.net

�  Canva

�  Amazon

�  Craigslist

�  Survey monkey or wufuu.com

�  Have it done for you. CatchFireInternetMarketing.com

Set up �  In Power Editor

�  Custom Audience

�  Pixel everything for retargeting

�  Then Facebook Insights to Scale up ads that tested well. In fact so good CI for most things done here over Google.

Resources

�  www.CreativeSpaMarketing.com

�  DYI online program in your chair

�  www.CreativeMedSpaMarketing.com application for up to one hour strategy marketing session with myself.

�  Follow me www.twitter.com/askdrgeorge

�  www.Facebook.com/askdrgeorge

�  www.Facebook.com/marketmysmallbusiness.com