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BlitzMetricsSearch Engine Marketing and Website Optimization
(720) 336-0775 // www.BlitzMetrics.com
Advertising on
Pay Per Click Marketing ComparisonTraditional PPC Social Media PPC
Targeting Keywords Profile Attributes
Viral Effects Limited Word of Mouth Heavy Social Interactions /Posting to Feed
Pricing Well-Developed Niches Undifferentiated Run-of-Network
Sophistication of Campaigns Multiple Methods to Communicate (API, web, client tool)
Simple Web Interface
Advertisers Well Developed Teen Brands / Spam
Facebook is not AdWords
Targeting in Facebook is about who people are, not what they search for.
If you use Facebook and you’re gay you’ll be flooded with gay ads all day.
Facebook allows advertisers to target people based off of Gender, Relationship Status, and Sexual Preferences, among other things.
About Identity, Not Queries
Use profile attributes as a proxy for keywords. Here are the top dozen Facebook Keywords:
1) Simpsons2) House3) Family Guy4) Music5) Barack Obama6) Dormir
Profile Attributes as Keywords
7) Grey’s Anatomy8) Chocolate9) Friends10) Nutella11) Sleeping12) Pizza
What Sites do your Customers Visit?
Facebook Local Advertising
82% of Facebook advertising in 2014 will come from Local.
Borrell Associates Assessment (http://www.fastcompany.com/blog/clay-dillow/culture-buffet/location-location-location-74-facebooks-2009-ad-revenue-come-local-a /)
Facebook & Demand Generation
Facebook:For Demand Generation, Not Demand Harvesting
Facebook Campaign Example
Facebook = AdWords, Circa 2003
Ad Multiplication
Multiplication of 10 images, 3 body copy, 5 demo targets (age and gender), 2 landing pages = 300 ad variations
Interest Targeting
The Secret?
What to Expect in the Next 12 Months
?
Our Premium QuickStart Package!PREMIUM PACKAGE BENEFITS:*Ads account created and set up properly under your name (if you don't have one).*Quick optimization of up to 3 campaigns inside one account.*Ensure News Feed coverage with page post ads.*Competitive analysis of 3 companies/organizations you choose.*Create word of mouth via 3 sponsored stories.*Supercharge your email program by hitting your subscribers on Facebook.*A recorded 90 minute session with a senior analyst.*Deep list segmentation and look-a-like audience setup to grow your list and convert better.*Private two hour recorded session with Dennis to review your ad campaigns.*Conversion optimization set-up — implementing the offsite pixel to drive more conversions.*At least 3 content strategies that will drive more targeted traffic.*One month of follow-up support via email.*Immediate priority in the queue.
$5,000
