Navigating Facebook Business PagesAn Introduction for financial advisors

Facebook by the Numbers

500+ Million user and growing (70% outside of the US)

Over 50% log in more than 1x per day

50-64 fastest growing age group

150 Million mobile users

Facebook is the web of the future

Transparency = Intelligence

Your clients are on Facebook

We are truly in a wired world

Facebook personal profiles are important…

Learn the basics of how facebook works

Observe and learn from your newsfeed

Connect around personal interests

Your personal community can help launch your page

Facebook business pages are powerful…

What are the benefits of building a facebook

business page?

Fish where the fish are

Create a positive reputation asset

Grow your influence and reach

like never before

Grow your influence and reach

like never before

How do you set up a facebook business page?

Set your page up as a “local business”

Welcome tabs are important!!!

Use your logo AND your photo!

Create a Community

Build community around niches and themes

Your #1 Goal is Engagement

Your #1 Goal is Engagement

Put YOUR Content on your Wall

Curate Content on your Wall

It’s all about the Newsfeedand the Facebook Algorithm

NEWSFEED = ENGAGEMENT

Engagement takes place off of your page

Integrate FB with your blog or website

Use “Like” Buttons

Much more to learn!

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