SEO for Financial Advisors

Download SEO for Financial Advisors

Post on 15-Apr-2017




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<p>Advisors AskSEO for Financial Advisors</p> <p>Yes! I want business growth!</p> <p>3 AREAS OF FOCUSfirstsecondlast</p> <p>Easily navigate-able site with clear flow and user journeys in mind.Creating and optimizing relevant, strong content, including on-page SEO.Having quality links to your site on other sources. 123</p> <p>SEO is rewarding. </p> <p>But there are no guarantees.</p> <p>Rankings alone are not the best metric. </p> <p>It helps you drive traffic to your page.Keep your eye on the desired action on your page such as booking a call, or signing up for a newsletter. </p> <p>Agenda:ExpectationsHow I would set basic SEO expectations as a financial advisor. 2. Low Hanging Fruit + Good PracticeUsing the AW SEO tool for local search growth and a better user experience for your website users. 3. Process ImprovementThe spend zero money on SEO approach. How much time/money should be allotted for your SEO efforts anyways? </p> <p>4. Advisors Ask: Your Submitted Questions5. Live Q&amp;A</p> <p>How to set SEO expectations as a FA?</p> <p>Simple, inexpensive and precise. Focus on Onpage SEO for now. </p> <p>Compliance limitationsWebsites arent a new landscape - know the competitive spaceLimited timeFA leads are traditionally from referralsWhy?</p> <p>Overarching ExpectationsI want to generate more organic search traffic to my website.</p> <p>I want to attract local leads from search.</p> <p>I want to spend as little time and money as possible on this, while generating the above 2 points.</p> <p>Where can I find SEO tools on my website?</p> <p>Using Our ToolTo help your efforts, each page should have 1 focus. This focus word or sentence should generally be in the:</p> <p>URLPage TitleDescriptionMain Body of Content on Page </p> <p></p> <p>ExampleMain Term I Want to Rank</p> <p>Bart Wisniowski url, title and description. Its also in the main body content.</p> <p>What do you mean by local SEO?</p> <p>Google is smart. It tries to pull the closest physical results to your query based on where you actually, physically are. Where your IP address is. </p> <p>E.g. You are in Kansas, and search financial advisor. Google will pull the closest, most relevant search in Kansas. </p> <p>Recommendation: Place the name of the city you are located in, in some focused page and see what happens in the rankings/traffic. How Google Does Local</p> <p>LOCAL ONE</p> <p>Set up your google my business </p> <p>Place your screenshot here</p> <p>Try variations that people dont use much.</p> <p>Example: Instead of /about-us or /contact-us, Use /financial-team or /financial-questions.</p> <p>Warning: Change URLs for variations properly.Dont leave duplicate content, nor delete the duplicate to become a 404. 301 the old page to the new one. </p> <p>Keyword Variations</p> <p>LOCAL TWO</p> <p>Keyword Variation ExampleWant to rank for Texas financial advisor?Make content around those words.Think of questions or terms a prospective lead might search. Create a page directly addressing that need. </p> <p>Texas best financial advisor Texas financial advisor for retirees Texas financial advisor firms </p> <p>If your page is focused, informative and not spammy, anyone searching those terms should be able to find you on Google. </p> <p>Making content for financial advisors doesnt have to be hard.</p> <p>Use canned, compliance-approved content as filler (this is for ux, not seo, unless you copy write the content nicely). </p> <p>Feature content. </p> <p>Find influencers in your market.Write about landmarks within your community.Write reviews about local ties ins to your company and post them on your blog</p> <p>LOCAL THREE</p> <p>What to do with content, for real?</p> <p>The Spend Zero Money Approach</p> <p>4 StepsFor 90% of advisors, only invest time.</p> <p>Why? </p> <p>Need to know how to measure.</p> <p>STEP ONEDo Your ResearchGoogle terms like best financial advisor (note, tailored to your location).</p> <p>Analyze the highest ranked sites for the terms you want to also rank for. Do it better.</p> <p>Utilize free tools like Google Adwords and find traffic per term.</p> <p>Google terms you think advisors care about in your areas. Then write content about those terms.</p> <p>STEP TWOOptimize ExistingGo through all the pages on your site. </p> <p>Optimize them using the tool as we explained earlier. Lining up the url, the title, the description and the page content. </p> <p>Meta descriptions: what people see to decide whether to click to your site. Under 156 characters and nicely read. </p> <p>STEP THREECreate New ContentPlan and launch new pages.</p> <p>Choose 5 long tail keywords that relate to your target audience. </p> <p>Keep in mind complianceAvoid Free and Best</p> <p>STEP FOURMarket Your Brand NameBrand vs. search terms.</p> <p>Your brand name is unique. It will rank you #1.</p> <p>Use this as an advantage. Promote your brand opposed to what you do. </p> <p>Get potential clients to recall your brand.</p> <p>LAUNCH SECOND POLL</p> <p>Need a website?Or think it needs improvement? Chat with a specialist.</p> <p>Book a demo:</p>