Research, Product Proposal and Brand DevelopmentKeisuke Murata FA102a

Cellphones that can see through walls and detect cancerhttp://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancerAssignment 01 / Research

What makes this design a breakthrough is that it miniaturizes the imager, eliminating the need for a bulky, expensive lens system http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn

Assignment 01 / Research

It could also be used for detecting cancer tumors, diagnosing disease through breath analysis, and monitoring air toxicity- Dr. Kenneth O https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/

Assignment 01 / Research

a PET scan typically costs an average of about $4,900 for a PET scan of the whole bodyhttp://health.costhelper.com/pet-scans.html

This is a very expensive picture to take.Assignment 01 / Research

Hospital surveillance cameras with cancer detectors

cost + time efficiency

reduced radiation risks

anticipate possible health issues

Assignment 01 / Future Product

User Persona A

[Daniel Dr. Sexy Rodriguez, 32 / Compassionate Doctor]Assignment 02 / User Persona ResearchFrustrations- Lack of time/cost efficient scanning equipment- Emotional stress from late stage cancer patients- Inefficient allocation of hospital resourcesGoals- Detecting early stages of cancer more effectively resulting in happier patients- Cost efficient scanning equipments allowing efficient hospital allocations- Have safe and noninvasive imaging techniques without radiation exposure

Create an additional header style (h3). Likely this will be the same size as your bodytext, but differentiated by using either heavier font weight or underline.Create two lists consisting of 3 bullet points each. Use the h3 style to label these twolists: Frustrations GoalsDepending on available space, these two lists may be displayed stacked, or side-byside(2 text columns). Size your body text appropriately. Remember that adjacenttext containers need ample padding (spacing) between them

KC Murata (KM) - Edit Date: Monday Oct. 12th 2015

Assignment 02 / User Persona ResearchUser Persona B

[Stephanie Bellin, 39 / Busy Homemaker]Frustrations- Worried of having genetic disposition of cancer- Doesn't have financial resources to pay for diagnostic scans- Fears radiation exposure from scanning technologyGoals- Check for early stages of cancer- Pay less for diagnostic scans- Wishes for a noninvasive imaging technique without radiation

copy of Slide 7

KC Murata (KM) - Edit Date: Monday Oct. 12th 2015

Assignment 02 / User Persona Diagram

Place your first poster design centered in the available space, sized as large as it canbe while still having ample margins around the edges.

KC Murata (KM) - Edit Date: Monday Oct. 12th 2015

Assignment 02 / Creative Persona Portrait

Place your second poster design centered in the available space, sized as large as itcan be while still having ample margins around the edges.

KC Murata (KM) - Edit Date: Monday Oct. 12th 2015Assignment 03 / BrandingSource for Brand Character WordsP!NK

P!nk : Source of inspiration for my Brand Product Name. Her songs invoke a sense of action, she's a role model, being strong and positive. She's a loving mother, busy and perfect as a User Persona B.

Assignment 03 / BrandingBrand Character Diagram

Brand Character Diagram chosen from several of her songs:

*personal notes *Persona: if brand was a person, how would i describe him/herTone: suggesting underlying mannerLanguage: in terms of marketingPurpose: relating to the product

Assignment 03 / BrandingNaming ProcessSelected words form the original post:Fast, Quick, Look, Smart, Bliss

FaSCAN (tweaking fast)quicklook (combining quick and look)smartCAM (tweaking smart)quikbliss (tweaking and combining quick and bliss)

Names that I came up with and the process:FaSCANquicklooksmartCAMquikbliss

Assignment 03 / BrandingFinal Product / Service Namealliteration - fun to say, memorabledescriptive - its fast, and it scansevocative - invokes certain imagery

its FaSCAN, not FaSCANNOT Selected Name: FaSCAN

list the justifications of why i chose them

alliteration: because its fun to say, and you can say it quickdescriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.evocative: invokes a vivid imagery of the personification

captures the essence of its purpose and tone.

Assignment 04 / Motion Graphics BrandingRaw Images

list the justifications of why i chose them

alliteration: because its fun to say, and you can say it quickdescriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.evocative: invokes a vivid imagery of the personification

captures the essence of its purpose and tone.

Assignment 04 / Motion Graphics BrandingFinal Video Stills

list the justifications of why i chose them

alliteration: because its fun to say, and you can say it quickdescriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.evocative: invokes a vivid imagery of the personification

captures the essence of its purpose and tone.

Assignment 04 / Motion Graphics BrandingFinal Video

youtube link

list the justifications of why i chose them

alliteration: because its fun to say, and you can say it quickdescriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT.evocative: invokes a vivid imagery of the personification

captures the essence of its purpose and tone.