fa102a assigntwo

Pre-implantation Genetic Screening Angelina Izzo

FA102a, Research and Speculative Product/Service Development


Assignment One Research

“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies



-Human reproduction is about to undergo a radical shift

https://www.geneticliteracyproject.org



• At present, over a thousand such diseases can be screened during PGS.

• Parents using IVF and PGS can select embryos not carryingthose diseases.

https://isbibbio.wikispaces.com

/



• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.

http://philadelphia.cbslocal.com/


Assignment One Future Product or Service

• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases


Source for Brand Character Words:


Name Process

GENEMOD• Play on words that is both interesting and to the

point


ORIGINAL DRAWN DIAGRAM


After considerationit was clear that thename could be simplified further

which createdGENEMOD,the simple andto the point brand name

fa102a assigntwo

Design