Brianna Roberti

“FA102a, Research and Brand Development”

The Cleaning Robot Brianna Roberti

“A Robot that Learns How to Tidy Up After You”http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

Assignment One, ResearchBrianna RobertiThe Cleaning Robot

Researchers at Cornell’s Personal Robotics Lab have trained a robot to examine a room, identify all the objects, figure out where they belong, and put them away to their designated places.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

The Cleaning Robot Brianna Roberti

The robot stitches together images to develop an overall view of the room. It divides it into blocks based on gaps of color and shapes.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

The Cleaning Robot Brianna Roberti

Even though the robot can not identify the difference between a bowl and a globe; it is 80 percent accurate.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

The Cleaning Robot Brianna Roberti

A robot mind at work.

Assignment One, Description of Future Product or Service

The Cleaning Robot Brianna Roberti

Selected Words from Original Post:– Tidy– Responsive– Helpful– Clean

Generated Name Possibilities:– RoboTidy– Handful Helper

Selected Name:– RoboTidy

Assignment Two, Naming ProcessThe Cleaning Robot Brianna Roberti

Assignment Two, Brand Character Diagram

Character/ Persona

OrganizedAuthoritativeProfessional

Tidy

Tone

DirectPersonal

ResponsiveLoyal

Language

SimpleEssentialHelpfulSavvy

Purpose

CleanStack Help

Service

RoboTidy

The Cleaning Robot Brianna Roberti

The Cleaning Robot Brianna Roberti

Assignment Three, Logotype Research,, Word from Diagram

Clean

The Cleaning Robot Brianna Roberti

Assignment Three, Logotype Research

http://www.logodesignworks.co.uk/cleaning-logo-design.html

http://findlogo.net/show/detail/C/clean--clear-165-logo#.UOuPuaXU718

RT

The Cleaning Robot

Assignment Three, Finished Logo TypeBrianna Roberti