Fa102a, Research

FA102a, Research, Product Proposal and Brand DevelopmentMusic Streaming Device ChipSabrina ONeil

1

Internet radio without the web

http://www.kurzweilai.net/internet-radio-without-the-web

Music Streaming Device ChipSabrina ONeilAssignment 01 / Research

Technology that downloads high-quality personalized music while connected to WiFi and caches it for mobile use.Music Streaming Device ChipSabrina ONeilAssignment 01 / Research

Monitors what you have listened to or skipped and even the time of day.Music Streaming Device ChipSabrina ONeilAssignment 01 / Research

Does not use up monthly phone data usage or require constant internet accessMusic Streaming Device ChipSabrina ONeilAssignment 01 / Research

Connects to device or headphonesApp downloadable for Apple and AndroidPay a small monthly or yearly fee

Music Streaming Device ChipSabrina ONeilAssignment 01 / Future Product or ServiceMusic Streaming Phone Case

FrustrationsDoesnt have a lot of moneyGoes over on cell phone data every monthWants to discover new music

Music Streaming Device ChipSabrina ONeilAssignment 02 / User Persona ResearchGoalsStudyTravelHang out with friendsSurfSkate

Meghan, 20 / Adventurous student

Music Streaming Device ChipSabrina ONeilAssignment 02 / User Persona ResearchJames, 35 / Busy working commuterFrustrationsNo service on subwayPurchasing music online is too expensivePhone storage is too full to store musicGoalsWork/writeRelaxGo out with friendsWorkout

Music Streaming Device ChipSabrina ONeilAssignment 02 / User Persona Diagram

Music Streaming Device ChipSabrina ONeilAssignment 02 / User Persona Portrait

Music Streaming Device ChipSabrina ONeilAssignment 03 / BrandingSource for Brand Character Words / Kanye West

Music Streaming Device ChipSabrina ONeilAssignment 03 / BrandingBrand Character Diagram

Music Streaming Device ChipSabrina ONeilAssignment 03 / BrandingNaming ProcessWhen thinking of my product, I thought of the words music and streamingI played around with the words, combining them or adding different prefixes/endings

Music Streaming Device ChipSabrina ONeilAssignment 03 / BrandingFinal Product / MysicThe main point of the device is music streamingA huge emphasis is also on the personalization of the musicMysic translates to my music which combines the two main points: music and personalization

Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion Graphics BrandingRaw Images

15

Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion Graphics BrandingFinal Video Stills

Music Streaming Device ChipSabrina ONeilAssignment 04 / Motion Graphics BrandingFinal Video