eyeblaster’s eb.services making interactive easier than ever
TRANSCRIPT
Publisher SpecsTracking Tags
Video
Managing Creative Assets
Adding Interactive Elements
Media Plans
Reporting
Ad Creation
Ad Functionality
Adapting to Formats
QA and Approvals
Attaching Ads to Plans
People. Knowledge. Access.
Eyeblaster’s eb.services help break down the barriers to
launching rich media campaigns - delivering help when
you need, for all you need
24/7 global access
Complete service solutions
Designed to alleviate challenges - from the simple to the complex -
Eyeblaster service solutions make rich media campaigns easy
Service Solutions That WorkHelping Synchronize Concepts, Plans, Creative and
Media
Client Services and Support
Media Services
Creative Services
Full Production Services
Expert help is never hard to find. Eyeblaster provides the guidance that makes its
world-leading Platform easy to use.
Full Campaign Management
Account managers on call
On site training
Webinars
Eyeblaster Universities
Client Services and Support: Eyeblaster 101Industry Expertise. Best Practices
Eyeblaster Campaign Launch Process
Media Planning & Buying, Creative Design and Production
Eyeblaster Campaign Production & QA
Publisher QA Process
X Days
Campaign kick off
Creative Spec and Design analysis
Designer Training
Tracking and Reporting
requirements definition
Creative Asset produced
Master Ads built in the
Eyeblaster System from
Eyeblaster Compatible assets
Media Plan inserted into
the Eyeblaster system
Full Ad QA
Ads copied to Flights/Placements
3rd Party tracking tags and
Brand survey tags implemented
in the EB system
Ads submitted to Publishers
Custom interaction defined
Publisher approval process
Creative amendment
as response to possible creative
rejections from publishers
3-5 working days (depending on publisher)
-5 -4 -3 -2 -1
3 working days
-8 -7 -6
Campaign sheets submitted to Eyeblaster
Eyeblaster IO sign-off
Collaborative TaskEyeblaster Performed TasksCreative Agency Performed Tasks Media Agency performed Tasks
Legend
Flight Live
Designed to alleviate challenges - from the simple to the complex -
Eyeblaster service solutions make rich media campaigns easy
Service Solutions That WorkHelping Synchronize Concepts, Plans, Creative and
Media
Client Services and Support
Media Services
Creative Services
Full Production Services
True campaign success is in the details. Get this right from the start and realize a
well run campaign with amazing results
Media Services: Campaign Trafficking and QA TestingMaking Your Campaign Launch Easier Than Ever
Takes care of the details:
Inputting media plans into the Platform
Inserting tracking tags
Setting custom interactions
Attaching ads to flights
Setting ad rotation
Trafficking ads to publishers
Puts ads to the test:
Testing custom interactions
Testing ad features (ad synchronization,
polling, data capture)
Testing click-through URLs
Testing tracking tags
Testing functionality and interactivity
Testing video quality
Campaign Trafficking QA Testing
Designed to alleviate challenges - from the simple to the complex -
Eyeblaster service solutions make rich media campaigns easy
Service Solutions That WorkHelping Synchronize Concepts, Plans, Creative and
Media
Client Services and Support
Media Services
Creative Services
Full Production Services
Bring your brands to life. Creativity knows no bounds with Eyeblaster
Creative asset management
Adding components and commands to FLA files
Adapting ads to Eyeblaster rich media formats
Video file encoding
Ad creation
Consultation and recommendation
Creative Services: Taking a Concept to CompletionMaking Ads High Quality and Rich
Brand: Marvel Games
Format / Elements:
• Expandable banners with video and
ad unit synchronization
Creative Services: Taking a Concept to CompletionHelping Bring Brands to Life
Brand: Adidas
Format / Elements:
• Expandable banner with option
to create your own video ad
Brand: Direct Line
Format / Elements:
• Expandable Banner
Designed to alleviate challenges - from the simple to the complex -
Eyeblaster service solutions make rich media campaigns easy
Service Solutions That WorkHelping Synchronize Concepts, Plans, Creative and
Media
Client Services and Support
Media Services
Creative Services
Full Production Services
No one knows Eyeblaster better. Take advantage of our full production
service solution and let Eyeblaster handle it all.
Full media services
Full creative services
Customized reporting
Full Service: Total Campaign ManagementPutting the Full Power of Eyeblaster to Work for
Your Needs
Full Service: Total Campaign ManagementPutting the Full Power of Eyeblaster to Work for
Your Needs
Brand: Ultraviolet
Format / Elements:
• Expandable banner with video,
photos, and downloadable files
Brand: The Grudge 2
Format / Elements:
• VideoStrip
Brand: Tom Tom
Interactive ad that entices viewers to
drive to their meeting.
Format / Elements:
• Expandable banners with video
and ad unit synchronization
Designed to alleviate challenges - from the simple to the complex -
Eyeblaster service solutions make rich media campaigns easy
Service Solutions That WorkHelping Synchronize Concepts, Plans, Creative and
Media
Client Services and Support
Media Services
Creative Services
Full Production Services