we’ve made it easier than ever for you to reach the perfect audience. · 2019-07-18 ·...

CONVERSATIONS MATTER. STAY INVOLVED.

We’ve made it easier than ever for you to reach

the perfect audience.

ANY DAY, ANY SECTION

TRANSPARENT DISTRIBUTION

ONEPAGE SIZE

5

We’ve eliminated by-day and by-section pricing. In other words,

Monday is the same as Saturday and News is the same as Sports.

We’ve simplified our distribution network so you don’t need to be a cartographer to figure them out.

1 PR

ICE

CHECK OUT OUR NEW, SIMPLER, SALTWIRE MARKETING SOLUTIONS

We’ve converted to modular sizing and one set of sizes for the entire network.

DISTRIBUTION NETWORK

DISTRIBUTION NETWORK

VALUE EQUAL TO PRICE

FEWER RATE STRUCTURES

We’ve adjusted our rates to match the price with the

value you receive.

We’ve gone from 20 rate structures to five, eliminating the need for any new-age media math that nobody (including us) actually understood.

20

AD SIZES WIDTH HEIGHTIMPRESSIONS

PER INSERTIONBLACK & WHITE FULL COLOUR

Double Page Spread 20” 20” 33,000 $3,105 $3,917

Full Page 9.5” 20” 15,000 $1,478 $1,865

2/3 Page 9.5” 13.36” 10,000 $987 $1,246

3/5 Page 7.57” 15.71” 10,000 $929 $1,173

1/2 Page Horizontal 9.5” 9.93” 8,000 $739 $933

1/2 Page Vertical 4.68” 20” 8,000 $739 $933

1/2 Page Impact 7.57” 12.5” 8,000 $739 $933

1/3 Page Horizontal 9.5” 6.64” 6,000 $523 $671

1/3 Page Vertical 5.64” 11.21” 6,000 $523 $671

1/4 Page Horizontal 9.5” 5” 4,000 $395 $507

1/4 Page Vertical 4.68” 9.93” 4,000 $395 $507

1/4 Page Impact 7.57” 6.36” 4,000 $395 $507

1/5 Page Horizontal 9.50” 4” – $282 $377

1/5 Page Vertical 3.71” 9.93” – $282 $377

1/5 Page Impact 5.64” 6.79” – $282 $377

Large Banner 9.5” 3” – $208 $278

1/7 Page 3.71” 7.21” – $200 $267

1/8 Page Horizontal 4.68” 4.96” – $171 $228

1/8 Page Vertical 3.71” 5.96” – $171 $228

Small Banner 9.5” 2” – $139 $185

1/10 Page 3.71” 4.96” – $137 $182

8/100 Page 4.68” 3.29” – $114 $152

8/100 Vertical 3.71” 3.96” – $114 $152

6/100 Page 3.71” 2.96” – $81 $108

5/100 Page 1.78” 5” – $69 $93

4/100 Page 3.71” 2” – $56 $74

3/100 Page 1.78” 3” – $42 $56

2/100 Page 1.78” 2” – $28 $37

Volume Discounts

13 INSERTIONS

26 INSERTIONS

39 INSERTIONS

52 INSERTIONS

15%

25%

35%

45%

PRODUCT PUBLICATION DAY(S) BOOKING DEADLINE MATERIAL DEADLINE

Journal Pioneer Mon-Sat 4:00 pm 2 days prior 4:00 pm 2 days prior

Sackville Tribune Post Wednesday Mon 10:00 am Mon 10:00 am

Valley Journal Advertiser Tuesday Thurs 5:00 pm Thurs 5:00 pm

Tri-County Vanguard Wednesday Thurs 5:00 pm Thurs 5:00 pm

New Glasgow News Thursday Tues 11:00 am Tues 12:00 noon

Truro News Thursday Tues 11:00 am Tues 12:00 noon

Annapolis Valley Register Thursday Mon 12:00 noon Mon 12:00 noon

Northern Pen Wednesday Thurs 4:30 pm Fri 11:30 am

The Gulf News Wednesday Thurs 1:30 am Thurs 4:30 pm

The Packet Wednesday Thurs 4:30 pm Fri 11:30 pm

The Southern Gazette Wednesday Thurs 2:30 pm Thurs 4:30 pm

The Labrador Voice Wednesday Thurs 12:30 pm Thurs 4:30 pm

Rate CardPRINT + DIGITAL

AD SIZES WIDTH HEIGHTIMPRESSIONS

PER INSERTIONBLACK & WHITE FULL COLOUR


Full Page 9.5” 20” 18,000 $1,690 $2,147

2/3 Page 9.5” 13.36” 12,000 $1,129 $1,434

3/5 Page 7.57” 15.71” 11,000 $1,062 $1,350

1/2 Page Horizontal 9.5” 9.93” 9,000 $845 $1,074

1/2 Page Vertical 4.68” 20” 9,000 $845 $1,074

1/2 Page Impact 7.57” 12.5” 9,000 $845 $1,074

1/3 Page Horizontal 9.5” 6.64” 6,500 $622 $795

1/3 Page Vertical 5.64” 11.21” 6,500 $630 $797

1/4 Page Horizontal 9.5” 5” 5,000 $476 $602

1/4 Page Vertical 4.68” 9.93” 5,000 $476 $602

1/4 Page Impact 7.57” 6.36” 5,000 $476 $602

1/5 Page Horizontal 9.50” 4” 4,000 $409 $525

1/5 Page Vertical 3.71” 9.93” 4,000 $409 $525

1/5 Page Impact 5.64” 6.79” 4,000 $409 $525

Large Banner 9.5” 3” – $251 $337

1/7 .71” 7.21” – $242 $324

1/8 Page Horizontal 4.68” 4.96” – $206 $277

1/8 Page Vertical 3.71” 5.96” – $206 $277

Small Banner 9.5” 2” – $167 $225

1/10 Page 3.71” 4.96” – $165 $221

8/100 Page 4.68” 3.29” – $138 $184

8/100 Vertical 3.71” 3.96” – $138 $184

6/100 Page 3.71” 2.96” – $98 $132

5/100 Page 1.78” 5” – $84 $112

4/100 Page 3.71” 2” – $67 $90

3/100 Page 1.78” 3” – $50 $67

2/100 Page 1.78” 2” – $33 $45

Volume Discounts

13 INSERTIONS

26 INSERTIONS

39 INSERTIONS

52 INSERTIONS

15%

25%

35%

45%


South Shore Breaker Wednesday Wed 11:00 am week prior Wed 3:00 pm week prior

Valley Harvester Thursday Tues 1:00 pm week prior Tues 3:00 pm week prior

The Casket Wednesday Thurs 1:00 pm Thurs 3:00 pm

Amherst News Wednesday Tues 11:00 am week prior Tues 11:00 am week prior

Tri-County Extra Wednesday Tues 5 pm week prior Tues 5 pm week prior

Colchester Weekly News Wednesday Thurs 4 pm week prior Thurs 4 pm week prior

The Western Star Wednesday Thurs 12:30 pm Fri 11:30 am

The Central Voice Wednesday Thurs 9:30 am Thurs 12:30 pm

The Compass Wednesday Thurs 9:30 am Thurs 12:30 pm

CENTRAL VOICETHERate Card

PRINT + DIGITAL

AD SIZES WIDTH HEIGHTIMPRESSIONS PER

INSERTIONBLACK & WHITE FULL COLOUR


Full Page 9.5” 20” 28,000 $2,654 $3,410

2/3 Page 9.5” 13.36” 19,000 $1,773 $2,278

3/5 Page 7.57” 15.71” 18,000 $1,668 $2,144

1/2 Page Horizontal 9.5” 9.93” 14,000 $1,327 $1,705

1/2 Page Vertical 4.68” 20” 14,000 $1,327 $1,705

1/2 Page Impact 7.57” 12.5” 14,000 $1,327 $1,705

1/3 Page Horizontal 9.5” 6.64” 10,000 $938 $1,193

1/3 Page Vertical 5.64” 11.21” 10,000 $938 $1,193

1/4 Page Horizontal 9.5” 5” 8,000 $709 $901

1/4 Page Vertical 4.68” 9.93” 8,000 $709 $901

1/4 Page Impact 7.57” 6.36” 8,000 $709 $901

1/5 Page Horizontal 9.50” 4” 6,000 $588 $754

1/5 Page Vertical 3.71” 9.93” 6,000 $588 $754

1/5 Page Impact 5.64” 6.79” 6,000 $588 $754

Large Banner 9.5” 3” 4,500 $433 $555

1/7 Page 3.71” 7.21” 4,500 $417 $534

1/8 Page Horizontal 4.68” 4.96” – $297 $397

1/8 Page Vertical 3.71” 5.96” – $297 $397

Small Banner 9.5” 2” – $241 $322

1/10 Page 3.71” 4.96” – $237 $317

8/100 .68” 3.29” – $198 $265

8/100 Vertical 3.71” 3.96” – $198 $265

6/100 Page 3.71” 2.96” – $141 $189

5/100 Page 1.78” 5” – $120 $161

4/100 Page 3.71” 2” – $96 $129

3/100 Page 1.78” 3” – $72 $97

2/100 Page 1.78” 2” – $48 $64


The Telegram Mon-Sat 11:30 am 2 days prior 8:30 am day prior

The Guardian Mon-Sat 4:00 pm 2 days prior 4:00 pm 2 days prior

Cape Breton Post Mon-Sat 11:00 am 2 days prior 11:00 am 2 days prior

Volume Discounts

13 INSERTIONS 26 INSERTIONS 39 INSERTIONS 52 INSERTIONS

15% 25% 35% 45%


AD SIZES WIDTH INCHESIMPRESSIONS

PER INSERTION BLACK & WHITE FULL COLOUR


Full Page 9.5” 20” 60,000 $5,594 $7,148

2/3 Page 9.5” 13.36” 40,000 $3,736 $4,774

3/5 Page 7.57” 15.71” 36,000 $3,516 $4,493

1/2 Page Horizontal 9.5” 9.93” 30,000 $2,797 $3,574

1/2 Page Vertical 4.68” 20” 30,000 $2,797 $3,574

1/2 Page Impact 7.57” 12.5” 30,000 $2,797 $3,574

1/3 Page Horizontal 9.5” 6.64” 20,000 $1,925 $2,459

1/3 Page Vertical 5.64” 11.21” 20,000 $1,925 $2,459

1/4 Page Horizontal 9.5” 5” 15,000 $1,455 $1,859

1/4 Page Vertical 4.68” 9.93” 15,000 $1,455 $1,859

1/4 Page Impact 7.57” 6.36” 15,000 $1,455 $1,859

1/5 Page Horizontal 9.5” 4” 13,000 $1,190 $1,521

1/5 Page Vertical 3.71” 9.93” 13,000 $1,190 $1,521

1/5 Page Impact 5.64” 6.79” 13,000 $1,190 $1,521

Large Banner 9.5” 3” 9,000 $877 $1,121

1/7 Page 3.71” 7.21” 9,000 $844 $1,078

1/8 Page Horizontal 4.68” 4.96” 7,500 $720 $920

1/8 Page Vertical 3.71” 5.96” 7,500 $720 $920

Small Banner 9.5” 2” 6,000 $585 $747

1/10 Page 3.71” 4.96” 6,000 $576 $736

8/100 Page 4.68” 3.29” 5,000 $480 $614

8/100 Vertical 3.71” 3.96” 5,000 $480 $614

6/100 Page 3.71” 2.96” – $285 $380

5/100 Page 1.78” 5” – $244 $325

4/100 Page 3.71” 2” – $195 $260

3/100 Page 1.78” 3” – $146 $195

2/100 Page 1.78” 2” – $97 $130

Volume Discounts


15% 25% 35% 45%


The Chronicle Herald Mon-Sat 1:00 pm 2 days prior 3:00 pm 2 days prior


Volume Discounts


15% 25% 35% 45%

AD SIZES WIDTH INCHESIMPRESSIONS

PER INSERTION BLACK & WHITE FULL COLOUR


Full Page 9.5” 20” 60,000 $2,898 $3,703

2/3 Page 9.5” 13.36” 40,000 $1,935 $2,473

3/5 Page 7.57” 15.71” 36,000 $1,822 $2,328

1/2 Page Horizontal 9.5” 9.93” 30,000 $1,449 $1,852

1/2 Page Vertical 4.68” 20” 30,000 $1,449 $1,852

1/2 Page Impact 7.57” 12.5” 30,000 $1,449 $1,852

1/3 Page Horizontal 9.5” 6.64” 20,000 $1,017 $1,300

1/3 Page Vertical 5.64” 11.21” 20,000 $1,017 $1,300

1/4 Page Horizontal 9.5” 5” 15,000 $769 $983

1/4 Page Vertical 4.68” 9.93” 15,000 $769 $983

1/4 Page Impact 7.57” 6.36” 15,000 $769 $983

1/5 Page Horizontal 9.5” 4” 13,000 $641 $819

1/5 Page Vertical 3.71” 9.93” 13,000 $641 $819

1/5 Page Impact 5.64” 6.79” 13,000 $641 $819

Large Banner 9.5” 3” 9,000 $473 $604

1/7 Page 3.71” 7.21” 9,000 $455 $581

1/8 Page Horizontal 4.68” 4.96” 7,500 $323 $431

1/8 Page Vertical 3.71” 5.96” 7,500 $323 $431

Small Banner 9.5” 2” 6,000 $263 $350

1/10 Page 3.71” 4.96” 6,000 $259 $345

8/100 Page 4.68” 3.29” 5,000 $216 $288

8/100 Vertical 3.71” 3.96” 5,000 $216 $288

6/100 Page 3.71” 2.96” – $154 $205

5/100 Page 1.78” 5” – $131 $175

4/100 Page 3.71” 2” – $105 $140

3/100 Page 1.78” 3” – $79 $105

2/100 Page 1.78” 2” – $53 $70



The City Voice Tuesday Tues 4 pm Wed 3:00 pm

1/5 Page Impact5.64” x 6.79”

1/5 Page Vertical3.71” x 9.93”

1/5 Page Horizontal9.5” x 4”

1/4 Page Horizontal9.5” x 5”

1/4 Page Impact7.57” x 6.36”


1/3 Page Horizontal9.5” x 6.64”

Ad Size Chart

Double Page Spread 20” x 20”

Full Page 9.5” x 20”

2/3 Page9.5” x 13.36”

3/5 Page7.57” x 15.71”

1/2 Page Vertical4.68” x 20”

1/10 Page 3.71” x 4.96”

5/100 Page1.78” x 5”

CENTRAL VOICETHE

Large Banner9.5” x 3”

Small Banner9.5” x 2”

1/7 Page3.71” x 7.21”



8/100 Page 4.68” x 3.29”

6/100 Page 3.71” x 2.96”

8/100 Vertical 3.71” x 3.96”

4/100 Page3.71” x 2”

3/100 Page1.78” x 3”

2/100 Page1.78” x 2”

1/2 Page Impact7.57” x 12.5”



we’ve made it easier than ever for you to reach the perfect audience. · 2019-07-18 ·...

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