eye candy is a critical business requirement
DESCRIPTION
Visual design is more than styling. It is function. And not only because it communicates, but also because it makes us feel. And between feeling and communication, people find things easier to use.TRANSCRIPT
“Look & Feel”“Eye-Candy”
“Skinning”
“Visual Design”“Sexy interfaces”
“Pretty Graphics”
“Look & Feel”
function
(Common Perception)
“Look & Feel”
function
“Do users want applications that work, or applications that can wrap themselves into funny shapes? I'm sure it looks really whizzy in demos, but come on, we're just trying to give user applications to help them do their jobs.”
“...it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”
“...it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”XYou can’t
Separate
Usability from
Visual Design.
“Eye Candy is a Critical Business Requirement”
“Eye Candy is a Critical Business Requirement”
Aesthetics
Aesthetics:
Aesthetics:"the science of how things are
known via the senses."
Aesthetics:"the science of how things are
known via the senses."
More than just visual design, anything that appeals to the senses.1.
Aesthetics:"the science of how things are
known via the senses."
More than just visual design, anything that appeals to the senses.1.More about the psychological response to sensory stimulus, than the actual trigger.
2.
http://www.fastcompany.com/magazine/104/moto.html
http://www.frogdesign.com/?p=13
“...consciously or unconsciously, the iPod materials reference a convention of ‘cleanliness’ that everybody interacts with every day – a bathroom.”
http://www.poetpainter.com/thoughts/article/the-ipod-shuffle-and-wrigleys-doublemint-gum
http://www.poetpainter.com/thoughts/article/the-ipod-shuffle-and-wrigleys-doublemint-gum
Aesthetics and...
Cognition“the process of knowing”
Aesthetics and...
Cognition“the process of knowing”
Aesthetics and...
Cognition“the process of knowing”
Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’
Guess what this screen is communicating...
Guess what this screen is communicating...
Guess what this screen is communicating...
A Visual Language is a set of practices by which images can be used to communicate concepts
Guess what this screen is communicating...
better:
A Visual Language is a set of practices by which images can be used to communicate concepts
Brilliant!
What does the ‘genie effect’ communicate?
Which of these windows of closer to you? Why?
Which of these windows of closer to you? Why?
Can you spot the problem?
Can you spot the problem?
OR
Can you spot the problem?
OR
One of the Four Laws of Perception states ‘elements that are close to each other are related.’
“Dismissing visual design as just a matter of making things pretty or ugly cuts off your ability to communicate with your customers...
Design is a means to communicate, not mere styling.”
-Luke Wroblewski
"the experience of feeling or emotion"
Aesthetics and...
Affect
"the experience of feeling or emotion"
Aesthetics and...
Affect
“Emotion is one of the strongest differentiators
in user experience namely because it triggers
unconscious responses to a product, website,
environment or interface. Our feelings strongly
influence our perceptions and often frame how we think about or refer to our experiences
at a later date.”
-Frank Spillers
http://experiencedynamics.blogs.com/site_search_usability/2004/08/design_and_emot.html
Easy to Use
Efficient
Enjoyable
Easy to Use
Efficient
Enjoyable
+
=
?
Easy to Use
Efficient
Enjoyable
Easy to Use
Efficient
Enjoyable
Perception.
Load time is five seconds.
Which of these pre-loaders makes this‘seem’ like a faster load time?
Load time is five seconds.
Which of these pre-loaders makes this‘seem’ like a faster load time?
Speed is in
the Eye of
the Beholder.
Which will seem to take longer?
(a) Waiting in a 20 minute line -or-
(b) Waiting in 5 different lines, each lasting about 5 minutes
Which will seem to take longer?
(a) Waiting in a 20 minute line -or-
(b) Waiting in 5 different lines, each lasting about 5 minutes
“...something that takes longer but that is
perceived to be efficient is superior to something
that is shorter but perceived differently.”
-Don Norman
Personality.
http://www.affectivedesign.org/ http://iasummit.org/2006/conferencedescrip.htm#88
see the smile?
Which window is friendlier?
Which window is friendlier? Why?
http://www.affectivedesign.org/http://iasummit.org/2006/conferencedescrip.htm#88
Why should we care about personality?
People identify with (or avoid) certain personalities
Trust is related to personality
Perception and expectations are linked with personality
Consumers ‘choose’ products that are an extension of themselves
We treat sufficiently advanced technology as people
...and so on
Why did Sony make their robot a puppy?
Trust.
What’s the most frequently cited factor for evaluating the credibility of a Web site?
What’s the most frequently cited factor for evaluating the credibility of a Web site?
Trust?
Trust?
Can you spot the differences?
“According to research presented at CHI 2007,
users judge the relevancy of identical search
results from different search engines based on
the brand, with Yahoo and Google coming out
on top… Participants in the study indicated
that the results from Google and Yahoo were
superior to identical results found through
Windows Live or a generic search engine.”
Trust + Personality + Perception. . .
Why did the more attractive (but otherwise identical) ATM Machine perform better?
“Attractive things work
better.”
“Product design that provides aesthetic appeal, pleasure and
satisfaction can greatly influence the success of a product.
Traditional cognitive approaches to product usability have tended to
underestimate or fragment emotion from an understanding of the
user experience. Affect, which is inexplicable linked to attitudes,
expectations and motivations, plays a significant role in the
cognition of product interaction, and therefore can be usefully
treated as a design aid. Emotion influences and mediates specific
aspects of interaction before, during and after the use of a product.
These affective states regularly impact how a user manipulates and
explores a user interface in order to support a desired cognitive
state.”
from “Emotion as a Cognitive Artifact and the Design Implications for Products That
are Perceived As Pleasurable”
to Davidson (2003), the perception that affect and
cognition are independent, separate information
processing systems is flawed. New breakthroughs
in neuroscience using functional Magnetic Resonance Imaging (fMRI) have validated the
assertions that cognition and emotion are a unified
process. Gray et. al (2002) found that emotion and
cognition ‘conjointly and equally contribute to the
control of thought and behavior’.
Affect
Cognition
Myth reality
How I ‘think’ cannot be
separated from how I ‘feel’
If you care about function, then you care about cognition and affect.
And consequently, you care about aesthetics.
“Look & Feel”
function
“Look & Feel”
functionXPretty is Not
decoration!
Pretty is Function.
“Attractive things work better.”
Aesthetics and...
Business Value
ROI. Easier Sales. Higher Margins. Brand Equity. Market Differentiation.
“Is it worth the investment?”
“Good [enough] is the enemy of great.”-Jim Collins
“Is it worth the investment?”
It’s not an option.
“Why not?”
Product Maturity.
“When technology delivers basic needs, user experience dominates.”
-Don Norman
“When technology delivers basic needs, user experience dominates.”
-Don Norman
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Focused on
Experiences(People, Activities, Context)
Focused on
Tasks(Products, Features)
SUBJECTIVE / QUALITATIVE
OBJECTIVE / QUANTIFIABLE
Has personal significance
Memorable experience worth sharing
Super easy to use, works like I think
Can be used without di!culty
Is available and accurate
Works as programmed
THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS
http://www.poetpainter.com/thoughts/article/presentation-notes-slides-for-creating-pleasurable-interfaces
80 / 20You know, 80% of the project gets
completed in 20% of the time. ...the remaining 20% takes 80% of the time.
This is commodity
This is where you differentiate.
http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/
“Cars have been around for ages - since Ford’s little black number.
They all pretty much do the same thing and look similar. Four
wheels, seats, they go from point A to B. Why do people buy one
over the other? One word. Design.
Aesthetics and Car Design have been fused for many years. It’s what
defines a car, it’s what gives a car it’s personality and importantly for
the manufacturers, it’s what gives the car it’s competitive edge in the
market place.”
from “Aesthetic-Usability Effect”, Mark Boulton
“Eye Candy is a Critical Business Requirement”
“Eye Candy is a Critical Business Requirement”
Aesthetics
Thanks!
MY PERSONAL SITEME
THE BEST WAY TO REACH ME