Fewer than 1/4 of films shown at Sundance get distribution deals.

~ New York TimesJanuary 2010

1999 DVD Sales/Rentals: $00.8 billion2007 DVD Sales/Rentals: $23.4 billion

~ One Touch IntelligenceOctober 2009

DVD rentals up 5% in 2009.

Value per rental down 4%.

~ Wall Street Journal

DVD sales revenue: 8% in 2008 13% in 2009

~ Entertainment Merchants Association~ Wall Street Journal

Online film sales accounted for 0.3% of all film sales in 2009.

~ Slate.com

Historically, filmmakers have received just 20% of each theater ticket or standard movie rental.

~ New York Times1988

Independent producers typically receive approximately 50% of

advertising revenue inonline distribution deals.

~ sourced from multiple popular services

22% of Americans cut their cable or satellite tv services

from 2008 to 2009.

~ Pew Research CenterJuly 2009

32% who cancelled cable or tv services in 2008-2009 connected their television to a computer to

view online video instead.

~ Pew Research CenterMarch 2010

35% of all internet usershave watched television

programs or movies online.

~ Pew Research CenterMarch 2010

52% of internet users aged 18-29 have watched television programs or movies online.

~ Pew Research CenterMarch 2010

40% of online consumers in North America are willing to tolerate more advertising to

support free content.~ Nielsen Media Research

February 2010

39% of online consumers in North America are willing to pay for professional content.

~ Nielsen Media ResearchFebruary 2010

8% of online consumers have paid for professionally produced video online.

~ Nielsen Media ResearchFebruary 2010

25% of illegal movie downloaders in Australia say they don’t pay because

they can’t find the films on DVD.

~ news.com.auMay 07, 2010

Provided with a convenientmethod to legally pay for movies,

2/3 of illegal downloaders in Australia would pay $2 - $5 per film.

~ news.com.auMay 07, 2010

30% of existing online video viewers say they are ready to stream movie rentals for $2-3.

~ Digitalsmiths2009 “TV Anywhere Survey”

54% of Netflix subscribersregularly use the ‘Watch Instantly’

streaming video option.

~ One Touch IntelligenceOctober 2009

52% of online consumers prefer to make micropayments for

individual video content, rather than subscribe to a source.

~ Nielsen Media ResearchFebruary 2010

76% of mobile users pay directly for content.

54% pay for music, moviesand entertainment.

~ Morgan Stanley ResearchApril 12, 2010

65% of iPhone/iTouch gameapps are purchased, not free.

73% of entertainment content apps for iPhone/iTouch are purchased.

~ Morgan Stanley ResearchApril 12, 2010

1/3 of the top 100 YouTubevideos are typically pirated.

~ TubeMogulJanuary, 2010

15% of viewers stop watching when they see a pre-roll ad.

~ TubeMogulFebruary 2010

81.19% of viewers click away when a video to rebuffers.

~ TubeMogulDecember 2009

Just 17% of YouTube videois user generated content now.

~ TubeMogulJanuary 2010

From a cross-section of Brightcove clients, 32% say their online videos

are not profitable.

18% say online video is profitable.

~ Brightcove / TubeMogulQuarterly Research Report, Q1 2010

16% of clients polled by Brightcove intend to sell video content via

pay-per-download in 2010.

17% plan to sell by subscription.

~ Brightcove / TubeMogulQuarterly Research Report, Q1 2010

73% of colleges report increasing demand for existing online courses.

66% report increasing demand for new online courses.

~ The Sloan ConsortiumJanuary, 2010

24% of adult students areenrolled in online classes.

11% of all higher education registration is for online courses.

~ Eduventures, Inc.December 2009

100 million Americans payfor television services

~ NetflixMay 30, 2010

Netflix anticipates that streaming will take over

their mail service by 2014.

~ NetflixMay 30, 2010

38% of online video viewers watch educational content.

21% watch sports content.~ Pew Research Center

June 3, 2010