candy corner / candy store
Name and logo
After a thorough study the entepreneur decided to name the
business Little Candy Corner because it would be a little store
located on one part of SM Manila Ground Floor that would cater the
needs of the children, and the children at heart about candies.
We came to arrive on starting and putting up a business that
all people from different walks of life would need and that they are
assure even if competition is very keen will still progress because it
is the most important need of the people. candy is one of the basic
need of every people.
Ground Floor Sm Manila
Cost of construction
The pre-operating will be half day of the first day of March,
that will serve the crowd. Starting from 9:00 am to 3:00pm will be
the pre-operating time but all the stock candies shall be serve for
10 persons only.
DESCRIPTION OF THE BUSINESS
Little Candy Corner objectives for the first three years are:
To make Little Candy Corner an icon brand.
To develop an effective, well placed e-commerce site for sales
of homeopathic and naturopathic products.
To launch a laser-focused marketing campaign in a controllable
and measurable market that will drive customer's toward the
To create an infrastructure for the fulfillment of Web-based
The primary source of revenue for the business will be the sale
of candy, chocolate, and gift baskets to the general public.
Currently, The owner is sourcing a number of wholesalers that will
provide the business with an expansive number of brands of
chocolate bars and candies. As mentioned in the executive
summary, the Candy Store also intends to have an extensive gift
basket segment to the business for people that want to send gifts
to loved ones, friends, and clients. This is an extremely important
aspect to the Company’s operations as it will allow the Candy Store
to substantially increase its inventory turnover. During holiday
seasons, The owner expects that that 30% of the Company’s candy
product sales will come from candy gift baskets. In the future, the
business may also develop an online ordering platform where
customers can place large orders for candy/gift baskets to be
delivered to homes and businesses within the target market. This,
much like the gift basket aspect of the business, would substantially
Cos per serving
The serving would be per grams which is 15 pesos per gram.
The most important market needs are knowledge, reliability,
pricing, timely completion and high quality. One of the key points of
our strategy is to focus on those decision making individuals that
know and understand these needs.
The aim of the firm to contact with their customers is to first
give our flyers and leaflets.
The owner intends on using a number of marketing strategies
to ensure maximum visibility for the Candy Store. Foremost, he
intends to source a highly visible retail location from which the
Company will conduct business. This location will feature highly
visible signage that will inform the public of the Company’s candy
offerings and its grand opening. The business will also maintain a
sizeable amount of print/media advertisement in local newspapers,
journals, and flyers that are distributed throughout the community.
The Candy Store will also develop ongoing relationships with event
planners and corporate gift companies that will outsource their
candy basket needs to the Company. These relationships will be an
invaluable source of referrals for the business. Finally, the Candy
Store intends to develop its own online website that will showcase
the Candy Store, its hours of operation, contact information, and
location information. In the future, e-commerce functionality may be
added to this website so that people from all over the country can
order gift baskets for local and long distance delivery. This
functionality will not be added to the Company’s website until after
retail operations have commenced.
ANALYSIS OF THE COMPETITION
In order to reach our objectives of increasing consumer
awareness and sales, our team decided to implement various
methods such as coupons, in-store samples, magazine ads.
In-store samples will be beneficial in health candy stores.
We will offer much more days in the credit term.
Further research for the development of the product.
Assures consumer of a good candy quality by maintaining a
moderate room temperature and by using refrigerator for
preserving other candys need to refrigerate.
Total project cost
Office Supplies P 462
Fixed Assets 5,520
Stal l Rental (for 3 months) 15,000
Salary (P7,000 x 3 ) 15,000
Fixed Capital 4, 042
Business Registration 3, 976
Initial capital requirements
The initial capital requirements of the Little Candy Store is
Sources of financing
The main source of financing of the proponent is his savings
and some amount from his parents.
Project income and expense / Rate of return of investment
Net Profit Margin = Net income after tax
Table 1.7 Shows the Net Profit Margin of Graham dessert!
Year 1 Year 2 Year 3 Year 4 Year 5
.43 .45 .46 .47 .49
Operating Profit Margin = Profit before taxes
Table1.8 Shows the Operating Profit Margin of Little Candy Corner!
Year 1 Year 2 Year 3 Year 4 Year 5
.53 .56 .57 .58 .60
Gross Profit Margin = Gross Profit
PERMITS AND BUSINESS REGISTRATION
Barangay clearance P 70.0
Business permit (barangay) 250.00
Business tax (local tax) 300.0
Permit fees-Mayor’s permit 300.00
Fire safety 156.00
Health fee 550.00
Sanitary inspection fee 500.00
Total P3, 976.0
Getting the Order
Paying of the price
Giving Numbers for the Order
Servng the Menu
8:00 in the morning to prepare all the stock candies
9:00 Clearning the vicinity
9:30 opening of the establishment and serving all candies
New candy style
Packaging is tested and non-toxic
candy are BFAD approve
Price is lower than others
Biodegradable packaging made from 100% recycled plastic
Offer much larger gap in payment. (15 days for others for E &
P’s it will be 20 days).
Not well-known brand
Fairly new company
Packaging are simple
Not as much money to spend on advertising
Gain a larger share of the market- Bigger companies have
Save money for a very low price with clean and safe dressed
Increasing demands due to nutritional contents and product
Our product will be in great demand to the health conscious
consumers due to increasing rate of heart attack and other
diseases caused by real candy products.
Economy friendly prices compare to the increasing candy
Our product is the perfect serving substitute for our unstable
Retailers stock premium brands, not less well-known brands
Other brands such as magnolia spend more money on
advertising, so they have a larger share of voice and share of
Sudden increase of commodity prices due to economic crisis.
Unavoidable price increase of our products due to VAT
Typhoons and other weather conditions that can affect the
price of our raw materials.
Little Candy Corner Contribution to social and economic
development is primarily for the employment of the people
specifically to the resident of Valenzuela.
Its ability to generate consistent profits will ultimately
determine its worth in the market place.
With the taxes, Little Candy Corner will pay to the Municipal
Hall and BIR, it will be a part on building a progressive nation.
D.)Supply of Commodities
There is a large market for Little Candy Corner Supply is likely
E.) Demands of Materials
Demands for materials are considered adequate.