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Page 1: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 2: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 3: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 4: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
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Page 6: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

EmozioniCredenze

PreferenzePercezioni

Risposte fisiche e psichiche

Source: ISO 9241-210:2010; Law, Vermeeren, Hassenzahl, & Blythe, 2007.

Interazione

Abilità fisicheObiettiviPianiValoriCredenzeEsperienze precedentiAspettative

Usabiltà

Page 7: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Interazionecon oggetto

o sistema

Pre-uso Uso Post-uso

Sistema di offerta

prodotto -servizio

Situazione

Og

ge

tto

di in

da

gin

e

Usability

UX

Page 8: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Usabilità

Interaction design

Human Computer Inteaction

User Centreddesign

Psicologiacognitiva

Ergonomiacognitiva

Human factors

Visual Design

User Interface Design

Information Architecture

Source: Pascquini & Giomi, 2014

Page 9: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

EmozioniCredenze

PreferenzePercezioni

Risposte fisiche e psichiche

Page 10: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 11: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Sap, 2012.

Page 12: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 13: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Ries, 2011; Gothelf & Seiden, 2013

Page 14: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 15: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 16: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

DISCOVERY VALIDATION EFFICIENCY SCALE SUSTAIN RENEWAL

Source: Blank & Dorf, 2012

Page 17: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Gilmore & Pine, 1999

Page 18: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Gilmore & Pine, 1999

Commodity

Prodotti

Servizi

Esperienze

Page 19: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Zeithaml, Bitner et al 2006

Page 20: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 21: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 22: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 23: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 24: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 25: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Photo from: Smashing Magazine, Andrew Follett

Page 26: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Sinek, 2011

Page 27: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
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Aiuta a visualizzare il progetto di lungo periodo e ad entrarein empatia con gli obiettivi della committenza.

Source: de Chernatony, 2012

Page 29: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

TRIPPY

Trippy propone una soluzione

“Pinterest‐style” in cui l’utente

può aggregare e condividere

informazioni e spunti per la preparazione di un viaggio,

ricevere suggerimenti su

it inerari, luoghi e attività da

altri utenti, lasciarsi ispirare

dalle persone con passioni

affini.

Page 30: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
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Page 32: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
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Customization

Community

Convenience

Choice

Cost reduction

Content

Source: Chaffey, 2004

Page 35: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Servicedesigntools.org

Page 36: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design
Page 37: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

2014

2012

2013

2015

2013 2015

Page 38: Explore Talks on "User Experience & User Interface Design" / UX Design is Business Design

Source: Designer Fund

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