exploiting the brain for fun & profit #zendcon2016

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Exploiting the Brain Alena Holligan @sketchings sketchings.com Wife and Mother of 3 young children PHP Teacher at Treehouse PHP Users Group Leader Women Who Code Leader for Fun and Profit

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Page 1: Exploiting the Brain for Fun & Profit #zendcon2016

Exploiting the Brain

Alena Holligan @sketchings sketchings.com

Wife and Mother of 3 young children PHP Teacher at Treehouse PHP Users Group Leader Women Who Code Leader

for Fun and Profit

Page 2: Exploiting the Brain for Fun & Profit #zendcon2016

Your most important tool

Perception

Physical

Learning

Memory

Page 3: Exploiting the Brain for Fun & Profit #zendcon2016

Everyone with a Brain Stand Up

Page 4: Exploiting the Brain for Fun & Profit #zendcon2016

Run in Place“Awake and Alert”

Page 5: Exploiting the Brain for Fun & Profit #zendcon2016

PUNCHES“listen, pay attention, follow through”

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Read aloud

enthusiastic

motivational

fascinating

enjoyable

fun

humorous

useful

beneficial

simple

profitable

valuable

easy

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talk this beneficial is fascinating

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PRIMING

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Elderly Priming

Words: Old, Gray, Florida

Significantly longer to walk to the elevator

Done on psychology students

Did the priming influence you? NO

Why? Make things up

We don’t say “I don’t know”

instagram.com/ginalee/

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The Brain Makes Things Up

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WE DON’T EVEN REALIZE IT!

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I’m always right. I remember things wrong.

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How do we use this to our advantage?

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Two TruthsEveryone is the same Everyone is different

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PHYSICALSleep, Food & Exercise

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SLEEP

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-Leo J. Burke

"People who say they sleep like a baby usually don't have one."

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Question:How much sleep do you get?

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Sleep Experiment

Physical Affects

blood pressure

immune system

body temp

1 night, -30% cognitive ability

5 days, mimics Alzheimer’s

Hallucinations and Paranoia

Factor to Obesity

metabolism

feel hungry

get cravings

longer to feel full

Page 21: Exploiting the Brain for Fun & Profit #zendcon2016

DIDN’T FEEL IMPAIRED

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Some people need lessinsomniac gene

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Probably NOT You!

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Analyze

How much do you need, sleepcycle.com

Wake up at the same time everyday, even weekends - go to bed when you’re tired

Go to bed at the same time everyday - wake up without an alarm

Write down how you feel, multiple times- both physically and emotionally

Page 25: Exploiting the Brain for Fun & Profit #zendcon2016

When are you at your best

morning lark (1/10)

night owl (2/10)

play to your strengths

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Sleep hacks

90 minute cycles

Create a routine

Turn off electronics or f.lux

Stop caffeine

Cool and Dark

Room/Bed is Sacred

SOUND

SMELL

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Quick Tip

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Naps Improve Performance26 min nap = 34% improvement ~ army

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Everyone with a Brain Stand Up

Page 30: Exploiting the Brain for Fun & Profit #zendcon2016

Exercise

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Why Exercise

improves blood flows

clears waste (in your brain)

improves performance

actually makes brain bigger

Page 32: Exploiting the Brain for Fun & Profit #zendcon2016

Walking

Walking Desks

Walking Meetings

Boeing

Mayo Clinic

Start your daywith Yoga

Page 33: Exploiting the Brain for Fun & Profit #zendcon2016

Quick TipTime Out App

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Exercise for 75 minutes to maximize mortality reduction by 20%

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Food

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-Bill Phillips

"Food is the most widely abused anti-anxiety drug in America, and exercise is the most potent yet underutilized

antidepressant."

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Food as Fuel

Brain adores glucose

2% of mass

20% of energy

Your brain needs fat

Balance: carbs, proteins and fats

Supplements

Caffeine and Alcohol are drugs, use carefully

Page 38: Exploiting the Brain for Fun & Profit #zendcon2016

Quick TipChange the way you think about food.

Find a good supplement

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Learning

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Everyone with a Brain Stand Up

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Knowledge

Learned

Integrated with existing knowledge

Remembered over time

Deployed as Behavior

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Learned

Use multiple modalities

Attention needs engagement

Elaborate, Meaningful, Context

Stories and Examples

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Integrated with Existing Knowledge

Make it yours - do something with it

Teach

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Remembered Over Time

Forgetting stuff is a feature not a bug

Take frequent breaks

Follow up

Spaced Repetition - The Mnemosyne Project

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Deployed as Behavior

Have the right attitude

Make it a habit - habitica.com

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Quick Tips

Make up crazy story

Senses: including Smells and Sounds

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Managing Information

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Bombarded with Information Overload

new languages

new technologies

new approaches

books

articles

blogs

podcasts

twitter

conferences

email

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Continuous Partial Attention

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We can’t multi-taskCell phones prove this

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Email is like Gamblingvariable reinforcement

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Attention is Precious

Selective Ignorance

Information Diet

Pick something you care about

Skim the rest

Use your friends

Prune Aggressively

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Turn off InterruptionsTV

Email Facebook Cell Phone

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Productivity

Inbox Zero (declare bankruptcy)

Getting Things Done (GTD)

Pomodoro Technique (Agile)

Sounds (focusatwill.com)

Location, Location, Location

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Quick Tip

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External BrainCapture ideas to generate more ideas.

We Forget. No, you wont remember.

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Computers Don’t

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Paper Doesn’t Either

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Wiki is a great tool for teams

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Everyone with a Brain Stand Up

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Final Review

Mindfulness

Balance

Quality over Quantity

Engage your Senses

Try new things

Write it down

Location, Location, Location

Don’t forget to breathe

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Resources

Page 64: Exploiting the Brain for Fun & Profit #zendcon2016

Books

Predictably Irrational

A Whole New Mind

Your Brain: The Missing Manual

Pragmatic Thinking and Learning

The Secret Code of Success

Getting Things Done

Brain Rules

Mind Hacks

Sway

Nudge

Drive

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Websites

brainrules.net

lifehacker.com

43folders.com/izero

MindHacks.com

FocusAtWill.com

ted.com

emotiv.com

OpenBCI.com

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There’s an App for that

sleepcycle.com

f.lux

dejal.com/timeout/

habitica.com

coach.me

Page 67: Exploiting the Brain for Fun & Profit #zendcon2016

-Ralph Keeney, Duke University

America’s top killer isn’t cancer or heart disease, nor is it smoking or obesity. It’s our inability to make smart choices and

overcome our own self-destructive behaviors.

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Choose One Small Step Today

Page 69: Exploiting the Brain for Fun & Profit #zendcon2016

Alena [email protected]

Wife and Mother of 3 young children PHP Teacher at Treehouse PHP Users Group LeaderWomen Who Code Leader

https://joind.in/18814