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EVERYONE LOVES A GOOD STORY THE FIVE CHARACTERISTICS OF THE BEST BRAND CONTENT

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Page 1: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

EVERYONE LOVES A GOOD STORYTHE FIVE CHARACTERISTICS OF THE BEST BRAND CONTENT

Page 2: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 3: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

OVER THE PAST THREE DECADES,THE NUMBER OF WOMEN SERVING TIME

IN AMERICAN PRISONS HAS INCREASED MORE THAN EIGHTFOLD.

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 4: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 5: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 6: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 7: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 8: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 9: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TRUTH@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 10: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TRUTH

TEACH@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 11: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

DEEP DIVEDIY & HOW TO

PROFILES & FEATURES

BEHIND THE SCENES & HISTORY

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 12: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

REPUTABLE

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 13: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

ACADEMIC SOURCESRESEARCH & STUDIES

THIRD-PARTY DATA

INFLUENCERS

DIVERSITY

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 14: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

UNIQUE

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 15: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

FIRST OR ONLYBEST, MOST, LONGEST, BIGGEST

DIFFERENT OR SURPRISING

JOURNEYS & PERSPECTIVES

UNIQUE FORMATS

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 16: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TENSION

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 17: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

QUESTIONSRISKS & STRUGGLES

DEBATES & SIDES

MILESTONES & ACHIEVEMENTS

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 18: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

HUMANCONNECTION

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 19: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

PEOPLErelate to

PEOPLE@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 20: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 21: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TRUTH

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 22: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number
Page 23: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number
Page 24: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number
Page 25: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number
Page 26: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number
Page 27: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 28: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 29: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

TEACHREPUTABLE SOURCESUNIQUENESSTENSIONHUMAN CONNECTION

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 30: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

THE IMPORTANCE OF TRUTHAND THE POWER OF AUTHENTIC

STORIES

@MDEZIEL | WWW.STORYFUEL.CO#FOS19

Page 31: EVERYONE LOVES A GOOD STORY - ddma.nl · everyone loves a good story the five characteristics of the best brand content. #fos19 @mdeziel |. over the past three decades, the number

STORYFUEL.CO

storyfuel.co/ideaguide

[email protected]

E M P O W E R I N G B R A N D S T O T E L L B E T T E R S T O R I E S


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