everyday brand bookrev4

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Better Fragrance, Better for you, Better for the Planet.

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Page 1: Everyday Brand Bookrev4

Better Fragrance, Better for you, Better for the Planet.

Page 2: Everyday Brand Bookrev4

who we serve Purveyors of real.

our purpose Fragrance done right.

how we do this We innovate with paper, pure fragrance and natural materials for fragrance experiences that are purer, safer, greener and cleaner.

Enviroscent is a new type of fragrance company.

In an industry littered with corrosive solvents, asthma-inducing sensitizers, chemical propellants and landfill-bound devices, we set out to be different.

We're not in the business of making “less-bad” aerosols, plug-ins, or candles. Our vision is to deliver the finest home fragrances without harmful chemicals.

We believe the Enviroscent way is a better way.

Nick McKay, CEO

Page 3: Everyday Brand Bookrev4

history Enviroscent was founded in

2001 by a former NASA scientist

and his wife, to bring the most

authentic scent experiences to

venues like Disneyland and the

Super Bowl. We’ve grown an

average of 58% in each of the

last 5 years.

operations Our headquarters is in Atlanta, GA, USA. We distribute to the Americas and Asia from Atlanta and to the EU from Rijen, Netherlands.

leadership We believe in recruiting and retaining the absolute best in the business. Our team helped build Crabtree & Evelyn, Yankee Candle, Spanx, Target, Method Home Products, Febreze and Glade.

23 patents on a mission We have a real R&D department with a team of five scientists, headed by a Ph.D. analytical chemist. We innovate. Like a musician or an artist, we believe that true creativity should be rewarded with copy protection. Presently, we have 21 patents and patent applications issued and pending.

environmental stewardship We don’t consider using a

natural essential oil in our

fragrance enough to call us a

natural company. We consider

our role more broadly, as environmental stewards, and

make choices about our

products with a cradle-to-cradle

mindset.

Page 4: Everyday Brand Bookrev4
Page 5: Everyday Brand Bookrev4

>100M Sticks Sold 14 countries, 30,000 doors

87% Intent to Repeat (after use)!

ACNielsen Top Brand Outselling Glade ($/SKU) in the

Target Auto Aisle

Amazon 5-Stars

Breakthrough Brands

Page 6: Everyday Brand Bookrev4

Phthalates

HORMONE DISRUPTORS

THE AVERAGE FRAGRANCE PRODUCT TESTED BY THE

ENVIRONMENTAL WORKING GROUP CONTAINS

14 SECRET CHEMICALS NOT LISTED ON THE LABEL

Respiratory SensitizersCarcinogens

Page 7: Everyday Brand Bookrev4

“With Enviroscent, I don’t have to compromise. I can get the vivid, long-lasting scent I want,

and the comfort that it’s not mixed with harmful chemicals.”

Oh My. Goodness.

Page 8: Everyday Brand Bookrev4

The Enviroscent Way

Page 9: Everyday Brand Bookrev4

ESSENTIAL FRAGRANCE OILS and other ethically selected and harvested fragrance ingredients.

BIODEGRADABLE PAPER from sustainable forests, with food-grade dyes.

NATURAL HOLD-PUSH TECHNOLOGY eliminates solvents by using starch and silica for safety and vivid fragrance hedonics.

COMPOSTABLE, RECYCLABLE and fully biodegradable.

Innovative, Disruptive Technology 23 Patents On A Mission

Page 10: Everyday Brand Bookrev4

Champions of Solvent-Free

We do not like solvents for three reasons:

1. Solvents Have Health & Safety Issues

2. At Best, Solvents Are Worthless Fillers

3. Solvents Have An Off-Odor

Page 11: Everyday Brand Bookrev4

BETTER FRAGRANCE

BETTER FOR YOU

BETTER FOR THE PLANET

No Solvents

Pure Essential Oils

Vivid Fragrance

Smells Better

Longer Lasting

No harmful Chemicals

Patented Technology

No Carcinogens

No Asthmagens

No Phthalates

No Respiratory Sensitizers

No PBTs (Persistent Bio-Accumulative Toxins)

All Natural Paper

Sourced from Sustainably

Managed Forests

Compostable

Recyclable

Biodegradable

The Home Collection. Air-Care Done Right.

Page 12: Everyday Brand Bookrev4

Introducing The Home Collection. Air-Care Done Right.

Page 13: Everyday Brand Bookrev4

No solvents, diluents, carriers, phthalates, respiratory sensitizers, asthmagens, carcinogens or persistent bio-accumulative toxins.

Just pure, vivid fragrance that lasts.

Page 14: Everyday Brand Bookrev4

BURSTS BEST-IN-CLASS ACTIVE DIFFUSION STARTS STRONGER & LASTS LONGER WITHOUT THE MESS 100% All-Natural Biodegradable Sustainably Managed Patents Issued & Pending 57% “Definitely Will Buy” Purchase Intent (Among Melt Users) Virtually Limitless 3-D Shapes Heat-activated Or Passive Honeycomb Matrix For Character Low Heat For Portability

STICKS BEST-IN-CLASS PASSIVE DIFFUSION CLEANER, SAFER, PURER, GREENER 100% All-Natural Biodegradable Sustainably Managed Patents Issued & Pending 59.8% Purchase Intent for Top Two Box among air care purchasers 87% Intent To Repeat 85% Product Satisfaction No oil to add, no flames, safer to use than candles and reed diffusers Easy to use in multiple locations

The Home Collection. Air-Care Done Right.

Innovative Forms Easy to use and versatile!

Page 15: Everyday Brand Bookrev4

-4

-3

-2

-1

0

1

2

3

4

0 10 20 30 40 50

Frag

ranc

e In

tens

ity A

vera

ge R

atin

gs (A

U)

Time (Hours)

Bursts - Crisp Fall Leaves Wax - Crisp Fall Leaves

Rating Scale 4: extremely strong 3: very strong 2: moderately strong 1: slightly strong 0: Just Right -1: slightly weak -2: moderately weak -3: very weak -4: extremely weak

Sticks start fast. Panelists evaluated at 15 minutes to 40 minutes after warmer turned ON.

This study was conducted by a third-party testing lab (North Cliff Consultants) using 57 consumer panelists for each assessment. The results above show the intensity ratings of Bursts and Better Homes & Gardens wax cubes over 48 hours.

Bursts Start Stronger, Last Longer Than Wax Melts

The Home Collection. Air-Care Done Right.

Page 16: Everyday Brand Bookrev4

The results above show the intensity ratings over 22 days for industry products and 30 days for Sticks with and without HP Technology. This study was conducted by third-party North Cliff Consultants using 27-29 consumer panelists for each assessment. Zero rating (0) indicates “just right.”

Sticks Even Outperform Plug-Ins

The Home Collection. Air-Care Done Right.

-4

-3

-2

-1

0

1

2

3

4

0 10 20 30

Frag

ranc

e In

tens

ity R

atin

g

Time (days)

Scents'ck,RainfragranceScents'ckwithHPtechnology,RainfragranceFebrezeSet&Refresh,RainRenuzitSimplyRefreshedCollec'on,ABertheRainChesapeakeBayCandlereeddiffuser,WaterfallAirwickscentedoil/warmers,FreshWaters

Scent Sticks Scent Sticks, Hold-Push technology Febreze Set & Refresh Renuzit Simply Refreshed Solid/Cone Chesapeake Bay Reed Diffuser Airwick Plug-in

Hold-Push “pushes” fragrance out at the end

“Just Right”

The only “active” (Plug-in)

Rating Scale 4: extremely strong 3: very strong 2: moderately strong 1: slightly strong

0: Just Right -1: slightly weak -2: moderately weak -3: very weak -4: extremely weak

Page 17: Everyday Brand Bookrev4

The Assortment Meets Her Needs

The Home Collection. Air-Care Done Right.

NO

HA

RMFU

L C

HEM

ICA

LS

Page 18: Everyday Brand Bookrev4

0%

5%

10%

15%

20%

25%

30%

35%

True Cotton

OUTPERFORMS

Airwick Fresh

Waters 2.5:1

(and at parity vs. Febreze w/Gain and Glade Clean Linen)

Paradise Breeze

OUTPERFORMS

Glade Hawaiian Breeze 3.5:1

Wild Lavender

OUTPERFORMS

Airwick Lavender & Chamomile

2:1

Vanilla Bean

OUTPERFORMS

Glade Pure Joy 2:1

Amber Woods

AT PARITY WITH

Glade Cashmere

Woods

Apple Orchard

AT PARITY WITH

Glade Apple

Cinnamon

Honeysuckle Cloud

OUTPERFORMS

Glade Red Honeysuckle

nectar 2:1

Source:IRITotalGroceryUS;52weeksending02/21/1618

She prefers long-lasting fragrances with no harmful chemicals

The Home Collection. Air-Care Done Right.

IRI Total Grocery Top Fragrance Categories by $ Volume

Spring Meadows

OUTPERFORMS

Airwick Fresh

Waters 2.5:1

(and at parity vs. Febreze w/Gain and Glade Clean Linen)

Clean Linen

Tropical Lavender Clean Water

Floral Gourmand

Outdoor Fruity

Page 19: Everyday Brand Bookrev4

19

0%

5%

10%

15%

20%

25%

30%

Mahogany Wood

Showroom

Seaside Coconut

Vanilla Bean Rainforest Coastal Storm

Fresh Lemongrass

The Auto Collection. Car Fragrance Done Right. Authentic fragrances: tasteful not

tacky, no chemical scent

NPD Group Top Fragrance Categories by $ Volume

Source:NPDGroup;52weeksending08/01/2015

Clean

Green

Fruity Tropical

Floral Gourmand

Outdoor

Citrus

Page 20: Everyday Brand Bookrev4

$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

$100

Lessthan$1.00

$1.00to$1.99

$2.00to$2.99

$3.00to$3.99

$4.00to$4.99

$5.00to$5.99

$6.00to$6.99

$7.00to$7.99

Dollars/M

illions

Products Hit The Magic Price Points

The Home Collection. Air-Care Done Right.

IRI Total Grocery Unit Volume by Price Point Latest 52 weeks en 02/21/2016

RETAIL PRICE POINTS

Page 21: Everyday Brand Bookrev4

$399

50% Top-2 Box

Purchase Intent General Population

Bursts: No-mess Wax Melt Alternative that Starts Stronger and Lasts Longer

The Home Collection. Air-Care Done Right.

1 Burst lasts as long as 4 Melts and starts within seconds, are no-melt and no-mess. Each package includes 3 Bursts (the equivalent of 12 Melts) and last 192 or more hours.

Best of all, Bursts work at 150ºF, unlike warmers that require a sizzling 180ºF or more so there’s no molten wax to burn loved ones.

=

Page 22: Everyday Brand Bookrev4

The world’s first rechargeable scent warmer for go-anywhere portability

No plug-in users want their friends to see their plug-ins, but we all love intense fragrance experiences.

Introducing UnPlug: the world’s first rechargeable scent warmer for go-anywhere portability and the ultimate Bursts companion.

Lower 150ºF heat output means the UnPlug is safer than other warmers.

If price is a concern, enjoy an affordable safe low heat wired warmer for EnviroScent® Bursts

Our wired warmer offers lower 150ºF heat output making it safer than other warmers.

Both options provide the perfect temperature to warm fragrance and quickly diffuse it without destroying it. Heating fragrance at higher temperatures destroys fragrance character.

1

2

$1999

The Warmer Re-invented: Scenting Large Spaces Easily The Home Collection.

Air-Care Done Right.

$999

Page 23: Everyday Brand Bookrev4

Features Fresh Pack 2.0

Peel and Go!

85% of air care consumers wish there was a way to take fragrance on the go.

Drawer Sticks includes four Sticks in Fresh Pack 2.0 Membranes, and each Stick delivers 30+ Days of pure fragrance per pack.

No oil, no flames, no spills, just pure joy.

$349

58% Top-2 Box

Purchase Intent General Population

Drawer Sticks: Perfect to fragrance small spaces or to take fragrance on the go!

The Home Collection. Air-Care Done Right.

Page 24: Everyday Brand Bookrev4

The Toxic-free alternative to Febreze Car, AutoSticks already has a proven track record in the automotive accessory aisle of select mass merchants.

AutoSticks discreetly hide under the seat using our included sachet or hang from the mirror using included elastic band.

Each Stick delivers 20+ days of pure fragrance, resulting in 60+ days of pure fragrance per pack. AutoSticks includes Three Sticks.

Sachet allows to use anywhere in the car, truck, RV or boat.

$399

TOP Selling Brand

(Nielsen data from Target auto aisle)

Auto Sticks: Refreshing & Toxic Free

The Auto Collection. Air-Care Done Right.

Page 25: Everyday Brand Bookrev4

Your bedroom can smell like a sanctuary and your bathroom can finally smell unlike a bathroom now that the days of trading fragrance quality for function are gone.

Bed & Bath Sticks includes four Sticks and one free stoneware vase in décor-neutral matte white and delivers 30+ Days of pure fragrance per pack.

Features Fresh Pack

Always Fresh

$699

56% Top-2 Box

Purchase Intent Category Users

Bed & Bath Sticks: No oil, plugs or flames

The Home Collection. Air-Care Done Right.

Page 26: Everyday Brand Bookrev4

ScentSicles Bursts: Win in Q4

The Seasonal Collection. Air-Care Done Right.

Page 27: Everyday Brand Bookrev4

FLEXIBLE MERCHANDISING All packaging is fully pegable, maximum pack width is 4”. All items can ship in PDQ’s, making them fully shelf compatible.

Page 28: Everyday Brand Bookrev4

PROMOTIONAL VEHICLES ScentSicles® Bursts Seasonal Displays, Sidekicks (w/ floorstand), Quarter- and Half-Pallets and other custom developed displays available.

Page 29: Everyday Brand Bookrev4

Comprehensive Marketing Support A mix of channels to drive awareness, trial, and engagement

The Home Collection. Air-Care Done Right.

TRUTH: REAL FRAGRANCES. REAL SAVINGS.

Available at H-E-B in the Air Care Aisle. Enviroscent.com

Bursts are the real deal. They’re no-melt, no-mess

Warmer Refills that are made from all-natural,

biodegradable, compostable, and sustainably

sourced paper. Each Burst gives you 64 hours

of pure, natural fragrance that lasts 4X longer.

Your nose will know the difference.

ON ANY ONEENVIROSCENTHOME FRAGRANCEPRODUCT75¢

SAVE

Consumer: Limit one coupon per purchase of specified product(s). Void if copied, sold, exchanged, or transferred. Consumer is responsible for any sales tax. Retailer: Enviroscent Inc. will reimburse you the face value of the coupon plus 8¢ handling provided you and the consumer have complied with the terms of this offer. Invoices providing purchases of sufficient stock to cover presented coupons must be shown on request. Any other application may constitute fraud. Coupon void where prohibited, taxed, or restricted. This coupon cannot be combined with any other coupon offer. Cash value 1/20 of one cent. Good only in USA. Offer expires April 30, 2016. Mail to: Enviroscent Inc., 5607 Glenridge Drive, Suite 100, Atlanta, GA 30342.

©2016 Enviroscent Inc.

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Page 30: Everyday Brand Bookrev4

This presentation was printed on FSC-certified, recyclable paper sourced from sustainably managed forests and manufactured using renewable energy.

Enviroscent, Inc. Innovation Center 5607 Glenridge Dr., Suite 100 Atlanta, GA 30342 (404) 835-5300 www.enviroscent.com

23 Patents on a Mission.