evelyn mc dowall wheatley group
TRANSCRIPT
Background to Internet usage
2
Single Males
Older People
Hig
hest
usage 1
6 -
44 L
ow
est u
sage 6
5+
Digital Glasgow
Economic Impact Assessment and Benchmarking
Modern
Public
Services
Digital
Participation
World Class
Infrastructure
Support
SMEs/Start Ups Go
Digital
Support Citizens
Go Digital
Broadband
Infrastructure
Urban
Wireless
Inter City Mobile
Connectivity
Digital Public
Services
Innovation and
Incubation
Support
DIGITAL GLASGOW STRATEGY
The Digital Glasgow strategy aims to place Glasgow as a world leading digital city by 2017, supporting both the
economic and social regeneration within the city
It aims to:– provide an overarching narrative for the city
– a roadmap which shows how the wide range of existing initiatives already taking
place in the city and identify opportunities for synergies and collaboration
– identify opportunities for innovation
– a limited range of new projects and initiatives
– secure further investment
Citizens Participation
Aspirations for all citizens of Glasgow…
• to be confident to go on-line how and where they choose
• To be able to safely communicate, browse and transact online
• To be able to participate as citizens online
• To be able to influence decisions in their communities online
Means..
• Create a Digital Access Map for the city and develop a plan to provide comprehensive coverage across the city
• Identify the most digitally unconnected groups of citizens and help them go online
• Create a digital skills standard to be offered at every digital access point
• Support Digital Glasgow partners to sign up to the Digital Participation Charter
What We’ve Achieved so far
• Key Partners collaborating across the city:
• 130 digital access points between Digital
Glasgow partners
• 1 million hours of free net access via 625
terminals across 33 libraries
• 6754 unique users of the John Wheatley
Learning network via 350 terminals across 24
locations
• Beginners classes up to ECDL standard, Digital
passport
• Developed bespoke courses for online job
searching and Universal Credit form filling
• Trained staff in Welfare Benefits and Universal
Credit at Digital Access points
• Free literacy and numeracy training to
underpin support for basic digital skills
Digital Volunteering
Digital Skills Training
Customer Service Skills training
Support and Supervision
Expenses
Further Training Opportunities
Volunteer Recognition
• Affordable Internet access in
every rented home
• Enhancing employability
through better digital skills
• Better lives through digital
participation
• More services on-line to
create space for personal
support to our customers
Our Vision
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• Participation
• Assisted Digital
• Connectivity
• Engagement
Our Digital Strategy
9
• Supported by Glasgow Kelvin College
• Skilled Tutors
• Basic to Advanced skills
• Preparation for employment
• Promotes wide range of Internet uses
• Certification
• Development of Digital Volunteers
Our Local Learning Centres
10
• Innovative partnership with Scottish Government
and BT
• ICT Connect Award 2014 – Connecting Citizens
• Successful High rise Wi-Fi access for 138 families
and communal area.
• Measured outcomes throughout study
• BT Digital Champions are supporting families
• Extension of technology to support other uses –
Telecare / Telehealth etc.
Connecting the Unconnected
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• More than 2/3 are using the Internet more than at the start of the study
• 66% are actively searching for jobs and 4% have gained employment
• 8 out of 10 are using to communicate with family and friends.
• 52% would be willing to pay for an Internet Connection
• 1/3 say they have saved money with 65% saying this is more than £100
• 7 out of 10 now feel safer online
Our Customers say it works…
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“I have to do online training exams
for my job. Broadband is essential.”
“I’ve had three job applications – all
of which have resulted from
applications made on my
Chromebook.”
“I feel less isolated by having a
communication available to me”
Digital Participation Feedback
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• Low Use of internet for public services
• High expectations of quality of service
• Skills confidence high, but practical application across all basic digital skills unproven
• Savings are not always directly from on-line purchases
• Business Case for low cost broadband at home
Some Challenges remain…
14
2%
4%
0%
7%
0%
2%
85%
4%
7%
7%
20%
9%
9%
62%
0% 20% 40% 60% 80% 100%
Glasgow City Council -
Education
Glasgow City Council -
Other Departments
Department of Work
and Pensions (DWP)
Jobcentre Plus
Jobs and Business
Glasgow - Formerly…
NHS Greater Glasgow
and Clyde
None/Can't recall
Interim
[46]
• Click & Connect dedicated landing page
• Dedicated Assisted Learning programme
• Focus groups to test new Wheatley
Group online services
• Communication is electronically driven
by social media, email or personal
splash page
• Online customers surveys throughout
study
How are we creating channel shift
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• Continue work with Digital Glasgow
• Welfare Reform support
• End to end solutions
• Replicable across Housing Sector
• Digital skills for staff
• Training, volunteering and apprenticeship opportunities for customers
Our next steps
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Evelyn [email protected]