7/31/2019 Essay 1 - Rhetorical Analysis

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Londie Martin \ First-Year Writing II: Rhetorical Analysis and Argument \ Spring 2011 1 | P a g e

Rhetorical AnalysisEssay #1 (4-5 pages of imaginative prose)

Important Dates

2.15Peer Response: With group members, determine which text youll analyze and the method youll use to

analyze it. Sign up for texts at the end of class.2.17Peer Response: Bring 1 copy of your Essay #1 rough draft for peer response.

2.22Final drafts and invention materials for Essay #1 are due in class.

Purpose and Audience

A rhetorical analysis examines how a text workshow its words, its structure, its ideas connect (or don't connect)

with a given audience. Your analysis essay should describe how an author employs certain strategies to

communicate her/his purpose and her/his argument for a particular audience in a specific context. In keeping

with our class discussions about the relationship between culture, meaning, and understanding, your analysis should

also describe and analyze how your personal worldview colors or shapes your analysis of the communication.

As you compose your essay, please keep your audience (your classmates, me, and you) in mind. Take Ciceros

words to heart; as a rhetor, your duties are to teach, delight, and move your audience.

Text Selection

In class, we will spend three weeks learning about three different methods of rhetorical analysis, and we will

practice applying these methods to different texts (you find these texts on our D2L site). As we learn about

different methods, you will compose brief, informal analyses of specific texts (in total, 3 informal analyses). Inclass on February 15, you will discuss your informal analyses with your classmates, and youll select one of these

analyses to revise for Essay #1.

Resources to Guide You

While you are writing your informal analyses and working on your final draft of Essay #1, remember to consult the

following helpful resources. I will expect everyone to be familiar with them.

Sonja Fosss chapters on different methods of rhetorical analysis (on D2L) Chapter 10, Rhetorical Analysis,A Students Guide to First-Year Writing, pp. 209-226 Chapter 7, Writing Your Rhetorical Analysis, Writing Public Lives, pp. 121-131 The Toulmin Model of Argumentation (on D2L) Fallacies (on D2L) Evaluating Arguments,Rules for Writers, pp. 371-380 Gideon Burtons Silva Rhetoric: The Forest of Rhetoric, online @http://rhetoric.byu.edu/

Imagination, Invention, and Drafting

Though we will consider different methods of rhetorical analysis, we will always use the same general approach:

we will think about who the author is, the argument s/he is trying to make, the specific audience to whom s/he is

directing her/his argument, the strategies s/he is using to persuade the audience, and the larger historical, social,

and/or cultural context of the text. Rhetorical strategies might include but are not limited to word choice, level of

diction, sentence structure, use of secondary sources, types of examples, use of stories or anecdotes, use ofstatistics, use of graphs or charts, use of illustration, tone of voice, persona, and so forth.

Remember, however, that good ideas can emerge when we take time to notice what is not being communicated in

the text:

Who is excluded from participating in this text? How do you know? What counterarguments are not presented in the text? Why? Are important details left out, hidden, or glossed over quickly? Why?

http://rhetoric.byu.edu/http://rhetoric.byu.edu/http://rhetoric.byu.edu/http://rhetoric.byu.edu/

7/31/2019 Essay 1 - Rhetorical Analysis

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Londie Martin \ First-Year Writing II: Rhetorical Analysis and Argument \ Spring 2011 2 | P a g e

Drafting

While I will not prescribe a specific outline or order for your essay, I will ask you to compose an essay that attends

to each of the following criteria:

Briefly summarizes or describes the text (remember to spend most of your time analyzing, notsummarizing)

Introduces important orienting information early in the essay (author/advertiser/speaker, title/product,original publication information, etc.)

Thoroughly describes the texts rhetorical situation (author, audience, context, and purpose) Identifies and creatively analyzes the presence of specific, identifiable rhetorical strategies

For more information on organizing your rhetorical analysis, I strongly suggest you read Chapter 7, Writing Your

Rhetorical Analysis, in Writing Public Lives.

MLA Citation Style & Research

In order to fully analyze your text, you will need to do a little outside research. For example, if you choose to

analyze an essay, your audience will want to know more about the publication in which the essay was originally

published. (Was it a scholarly journal, a newspaper, a magazine, etc.?) Yet another example: If you choose to

analyze a speech, your audience will want to know more about where the speech took place, the occasion for the

speech, and who was in attendance.

Once youve collected your research, be sure to create a Works Cited page and incorporate in -text citations into

your essay according to MLA citation style. To accomplish this, you can consult your copy ofRules for Writers orthe Purdue Online Writing Lab (OWL) at:http://owl.english.purdue.edu/owl/resource/747/01/

Personal Narrative

Finally, it is important to remember that there are multiple ways to respond to and interpret a text. Your essay will

describe the interpretation of one important readeryou. Thus, you can help your audience better understand your

analysis by taking some time to reflect on how you see the world. In other words, how are personal experiences,

values, and beliefs actively shaping the way you view and interpret the possible meanings of a text? Each of us

brings a unique life history to the texts that we read, and part of your job in this essay is to help your readersthoughtfully consider the perspective through which you are analyzing a specific text. One way to help readers

understand your analysis is to include a brief but meaningful personal anecdote or story that begins to shed some

light on youyour personality and your ways of seeing the world and the text.

http://owl.english.purdue.edu/owl/resource/747/01/http://owl.english.purdue.edu/owl/resource/747/01/http://owl.english.purdue.edu/owl/resource/747/01/http://owl.english.purdue.edu/owl/resource/747/01/