visual rhetorical analysis
DESCRIPTION
Visual Rhetorical analysis. Mercedes benz Advertisement. Greg Musil, Carly Pastwa , & Tyler Conkling. Audience. Wealthy, middle aged men Targeted because they have money & are looking for love Middle aged men can afford cars Convince men they can win over women. Ethos. - PowerPoint PPT PresentationTRANSCRIPT
VISUAL
RHETORIC
AL
ANALYSIS
ME
RC
ED
ES
BE
NZ
AD
VE
RT
I SE
ME
NT
G R E G M U S I L , C A R L Y P A S T W A , & T Y L E R C O N K L I N G
AUDIENCE
Wealthy, middle aged men Targeted because they have money &
are looking for love Middle aged men can afford cars Convince men they can win over
women
Uses power of authority to push their product and idea
Authority given by reputation Status symbol Owned by wealthy and powerful Envied by many
Mercedes Benz is highly credited, therefore people will listen to their message
ETHOS
Middle Aged Man
Mercedes Benz
Relationship
CAUSE AND EFFECT
Uses cause and effect to show result of buying a Mercedes Benz
If a man buys a Mercedes Benz, women will pay attention to you
PICTURES
http://www.erniesautomall.com/images/0301_10zoom+2003_Mercedes_Benz_S_Class+Hood_Emblem_View.jpg
http://www.logodesignlove.com/images/evolution/mercedes-benz-symbol.jpg