Ernesto Lanuza, Account Executive310.969.7580

elanuza@myspace.com

What is MySpace?

The largest and most impactful social networking site on the web

A place where people come to discover what’s happening with: Their Friends & Family New Brands Products & Services Entertainment – Bands, Movies,

etc…

An online arena that empowers the individual

An open forum that personally connects brands with their target demo efficiently and effectively

The MySpace Generation

Source: comScore Media Metrix, June 2008

The most viewed site on the Internet:

- 72.8 Million unique monthly users

- 38.4% Reach of the US online population

- 13.1 Avg. Min. per visit

- 41.4 Billion page views per month

- 16.2+ Billion total minutes per month

- 17 Visits per visitor monthly

- 47.4 Million unique Adults 18-49

- 44.8% Reach against all Adults 18-49

Targeting Opportunities

Targeting AbilityAge

Connection TypeDay Part

Education LevelEthnicityGender

GeographicalInterest GroupsMarital Status

ParentsReligion

Sexual OrientationSmoker/Drinker

Enthusiast Targeting

Page Specific PlacementsSite Home Page User Home Page

Section Placements RoadblocksRun Of Site

Media Placements

MySpace Ad Placements – User Home Page

728x90 Leaderboard

300x250 Medium Rectangle

MySpace Ad Placements – Music Section

300x250 Medium Rectangle

Similar pricing for other sections like Comedy, Books,

Horoscopes, Chat and Careers

728x90 Leaderboard

MySpace Ad Placements – Run of Site

430x600 Half Page

120x600 Skyscraper

MySpace Ad Placements – Run of Site

728x90 Leaderboard

300x250 Medium Rectangle

*ROS placements may appear anywhere on the site at any time.

Brand Communities – At A Glance

Connect with consumers in a credible way

The MySpace Custom Community is a powerful tool for advertisers looking to promote word of mouth and viral ‘pass along ’.

•Translate your brand into something today’s consumers can relate to: a MySpace “friend”

•Create an ongoing CRM tool: Engage users, build relationships, cultivate conversations

•Facilitate user recommendation

•Encourage users to become brand advocates and tell their own stories about your brand

1Never Ending Friending Study, US only, April 2007 - MySpace, Carat, Isobar

Why do users add brands as friends?1

29% Notices of events, sales, or exclusive offerings

28% Recommended by a friend of mine23% Want to associate myself with them23% Discounts, coupons, free samples 11% Want to support them

School Affiliation Targeting

New capabilities allow targeting to MySpace users who are affiliated with certain schools

MySpace can target users who belong to specific schools while they browse specific Channels or more broadly through ROS.

Clients may also request specific schools be added

Note: The schools affiliated are identified on a person’s User Homepage under Schools.

5. Enthusiast and Hyper Targeting

REGISTRATION DATAPersonal demographic information provided by MySpace users when they become members.

+ =MYSPACE PROFILE DATAFreely expressed information by consumers about their passions and interests.

NEXT-GENERATIONTARGETING

5. Enthusiast Targeting

Segments are built with the highest quality standards:

Reach: Each segment contains at least 3 million active users

Relevant: Advanced algorithms select only the most relevant users for each segment

Fresh: Interests are continuously refreshed whenever a user logs in

Smart: Ongoing relevance and performance testing drives continuous refinement

MUSIC MOVIES FINANCE GAMING ELECTRONICS

SPORTS TRAVEL FASHION HEALTH/FITNESSAUTO

• Ten Enthusiast Segments reflect top user interests and the lifestyles that offer the most value to our partners

John’s Interests

General Video games, Anime, Cartoons, Loitering, Skateboarding, Beating Mark’s score on Zelda… you watch!

Movies Grandma’s Boy, Superfly, Gleaming the Cube, Tomb Raider, Resident Evil

Books I only read comic books and video game manuals

HyperTargeting: Video Game Enthusiast Segment

• Leverages MySpace’s unique platform for self-expression

• Aggregates users with shared interests into 10 HyperTargeted enthusiast segments

• Offers efficient means of targeting people around their passions

Meet JohnGame buff...

“Save the Princess, Kill the Dragon”

19 years oldCOLLINGSWOOD, NJUnited States

VIDEO GAMES

Based on actual profile from current MySpace user. To protect our users’ privacy, we have removed personal information.

LifeStage Targeting

- LifeStage targeting will allow advertisers to put their relevant job opportunities in front of MySpace users

- User freely expresses his occupation, which is used to target user

- About Me section on user homepage will be used to further qualify and group the the user into more specific segments

Movies & TV MusicCPG & Retail

Partial Customer List