Launch Announcementmyspace developer platform

launch eventfebruary 7, 2008

Developer Platform Site Launch http://developer.myspace.com Live now!

Developer Kick-off Events & Workshops San Francisco - February 5, 2008 London- February 7, 2008

timeline

3 sets of APIs:▬ OpenSocial with MySpace extensions▬ REST to enable server communication▬ ActionScript

developer site

developer team blog

developer forum

code samples & harnesses

Platform iteration Clean feedback loop Allows time for development Everyone has a voice Focus on security Quality user experience

democratisation of development

Apps will appear in 5 places on MySpace:▬ Application profile▬ Embeds on profiles (outward facing—friends to

see)▬ User homepage (inward facing—for you to see)▬ Application gallery listing▬ A canvas page

applications

Commitment to open standards:▬ Platform is based on OpenSocial standards▬ Spend more time building a quality product▬ As co-founder we played a lead role in the

development of OpenSocial

Open Standards

Apps governed by the same privacy controls in place for members Applications only access public profile details Leading security technology: Caja Launching capabilities that will be well received by users Additional capabilities will roll out over time

safety & security

Straight forward business model:▬ Canvas pages, Developers keep 100% of the

revenue▬ Dedicated to building a rich economy for developers

Committed to rolling out additional monetisation opportunities which may include:▬ HyperTargeting & Self Serve▬ Ad inventory

monetisation

questions?