episerver-ektron: post-merger trends for 2016
TRANSCRIPT
The beginning of 2015 saw the purchase of major CMS companies, Ektron (based in New Hampshire) and EPiServer (based in Stockholm) by a
common private equity company Accel-KKR
Here are ways in which 2016 will affect the growth of EPiServer and Ektron under the banner of Digital Experience Cloud
1Radical Customization and Systemic Integration
Highly personalized services to the clients
Greater security and speed for users( ASP.NET MVS)
A much intertwined system of services will rise which
clients can exploit to their advantage
2The Transaction of Commerce and Content
Borrow concept of Key Performance Indicators (KPIs)
Look into the outcome of content marketing
Perceive the challenges of such a strategy
Ektron has been enriched through the commercialization of content allowing it to
3Powerful Business Intelligence
EPiServer’s BI tools can provide a holistic and unique
experience to the user
Digital Experience Cloud provides wholesome UX
This allows the users to access the content and website
across platforms
4Evolving a Wholesome Product
EPiServer is in the continuous process of evaluating, revising
and revamping its product to keep away stagnancy and
create space for originality
5Current Ektron Users: Towards EPiServer
Digital Experience Cloud will rise as a platform of
muscular content and commerce power
Ektron is also enriched through integrations of EPiServer
which are based on cloud (for instance, EPiServer Find)
6Efficient Rebuilding During Migration
In 2016, we can expect greater solutions for a seamless shift
from Ektron to EPiServer
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