ektron training session
TRANSCRIPT
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/13
Editing and Managing Content for the Children’s Mercy Public Website
Ektron Training SessionsEktron Training Sessions
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/132
Session PurposeSession Purpose
• Access Ektron
• Outline the content-editing/approval process
• Meet the Web Content Team
• Practice time, Q&A, (after annual review)
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/133
New Site, New FeaturesNew Site, New FeaturesHomepage
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/134
New Site, New FeaturesNew Site, New FeaturesDepartment Landing PageDepartment Landing Page
Right Rail
Left menu
Hero/Header Image
Body Content- Amount
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/135
New Site, New FeaturesNew Site, New FeaturesPatient Resources PagePatient Resources Page
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/136
Approval ProcessApproval Process
• Edits to content are approved by the Web Content Team
• We Help With:
– Writing (optimized for search, useful to site users, "scanning")
– Organization (users can find what they need)
– CMH brand standards and web best practices
– Patient testimonials
• You still own your content
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/137
Approval ProcessApproval Process
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/138
New Content RequestNew Content Request
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/139
Working with Ektron
Logging In• childrensmercy.org/login
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1310
Desktop Work AreaDesktop Work Area
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1311
Desktop Work AreaDesktop Work Area
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1312
Editing ProcessEditing ProcessChanges to existing content
•Page status moves to “pending” and yellow•Will receive email upon approval
Requests for new content
•New Page Request form is submitted•Will receive email approving content creation
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1313
Additional ChangesAdditional ChangesWhen you Need:
•Photos•Videos•Left Navigation Changes•Right Rail Changes•Other
Use the “Comment Tab” in Ektron to let us know.
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1314
Approval Timelines•Minor changes – 48 hours
•Ex., adding links, replacing text on an existing page
•Major changes – 2 to 4 weeks•Ex., writing a single page or multiple pages of new content, reorganizing an entire department's content (changing page names, navigation, etc.)
©2013 Children's Mercy Hospitals and Clinics. All Rights Reserved. 03/1315
Resources•Web Editorial Guide•Ektron User Cheat Sheet
Web Content TeamJared HoffmannWeb Editor, Digital [email protected]
Eli GierynaWeb Marketing [email protected]