eph mra case study
TRANSCRIPT
Global leader in the field of laboratory diagnostics. Company feels the need to evolve and stay at the forefront of the market.
IDR Medical developed ana agenda for a F2F day long
kick off meeting. Large cross functional team of
stakeholders attended the meeting.
We conducted a total of 111IDIs. Interviews were
done blind.
Qualitative in-depth research: US France &
China: F2F; UK Germany & Italy: telephone interview;
Japan: in office F2F
Project was completed in exactly 9 weeks; with full day delivery workshop in
client's headquarters.
Guidance was provided on prioritising concepts,
individual features, positioning and pricing.
w w w . i d r m e d i c a l . c o m
FAMILY OF DIAGNOSTIC ANALYSERS
Next Generation
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