Global leader in the field of laboratory diagnostics. Company feels the need to evolve and stay at the forefront of the market.

IDR Medical developed ana agenda for a F2F day long

kick off meeting. Large cross functional team of

stakeholders attended the meeting.

We conducted a total of 111IDIs. Interviews were

done blind.

Qualitative in-depth research: US France &

China: F2F; UK Germany & Italy: telephone interview;

Japan: in office F2F

Project was completed in exactly 9 weeks; with full day delivery workshop in

client's headquarters.

Guidance was provided on prioritising concepts,

individual features, positioning and pricing.

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FAMILY OF DIAGNOSTIC ANALYSERS

Next Generation

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