Enterprise Mobile Software

© 2014 Olga Steidl | Linko for Exec I/O

2

Mobile eats everything.

http://highq.com/gartner-symposium-itxpo-2013-digitalisation/ Source: http://emailclientmarketshare.com/

By 2017, 83% of all computing will be mobile.

83%

17%

57% of all emails are now read on iOS and Android devices.

3

Bring Your Own Device & App has taken over…

Over 70% of mobile professionals will conduct their work on personal smart devices by 2018.

85% of organizations allow employees to bring their own devices to work.

70%

http://www.mobilebriefcaseapp.com/news?id=88&title=32-amazing-stats-for-mobile-byod-in-enterprise

4

Consumer apps are making their way into Enterprise.

“What we are seeing now is a paradigm shift as more consumer and cloud-based SaaS applications have made their way into the enterprise.

…CIOs and other IT admins are increasingly looking to take back the reins, turning their attention to making sure these applications are enterprise-grade when it comes to security and data protection.”

Source: Rob May / Backupify - http://www.ft.com/intl/cms/s/0/d9d73948-a88f-11e3-a946-00144feab7de.html?siteedition=intl

5

…But Enterprise Software vendors haven’t responded.

Poor user experience has led nearly 60% of employees to abandon corporate mobile apps.

http://www.zdnet.com/enterprise-mobility-in-2014-app-ocalypse-now-7000028499/ http://www.apperian.com/where-the-enterprise-mobility-market-stands-today/

Windows applications still dominate the scene, accounting for 64% of the app population in 2013.

6

Careers are more fragmented than ever.

http://www.businessinsider.com/americans-want-to-work-for-themselves-intuit-2013-3 http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/

40% of the American workforce will be freelancers by 2020.

91% of Millennials (born between 1977- 1997) expect to stay in a job for less than three years.

91% 9%

7

Our attention has scattered.

Average mobile app session lasts about 1 minute.

At 8 seconds, Americans have now shorter attention span than goldfish.

http://readwrite.com/2012/01/17/study_average_app_session_lasts_about_1_minute http://www.statisticbrain.com/attention-span-statistics/

8

…and people still hate Enterprise Software.

“To the general public, it might appear that even tobacco companies enjoy a better level of overall "likeability" than do enterprise software vendors.”

http://www.cio.com/article/2372344/enterprise-software/throwing-enterprise-software-vendors-under-the-bus.html

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The answer should always be mobile first. You want to have the best app on mobile. - Eric Schmidt

The paradigm shift for enterprise software is so disruptive that it takes a new generation of disruptive approaches and business models to get us there.

It is pretty clear that mobile drives our future. Yet, the market has so far been decidedly split between mobile first consumer apps and PC-first enterprise apps.

Your cheat sheet

No difference between personal and business

Bring your own device approach

Apps on users home screen are their enterprise software

Bring your own apps

From the end user to the corporation

New type of a business model

Not a mobile sized

Mobile first!

Efficient user acquisition model

Consumers find the apps through web and app stores.

Acquire

Users are asked if they are interested in using the app for business.

Qualify

The subscribing companies invite the rest of the team to use the software.

Spread

Business users are offered a paid plan to replace their system.

Convert

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Mobile apps are controlled & owned by the end users.

Personal App

Unique business model: DaaS

Free use of the app and all features for the end users.

Free personal use

Company receives and owns the paid business data.

Company data

Company subscribes real time CRM data for a monthly fee per account.

Data as a service

Linko

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