Mobile Link Service隨身寶服務

Final Presentation for ICT Awards, Mobile Enterprise

Presented by Erwin Huang

November 2008

A little background…

•Instead of going through the same presentation:

•Focus on:•Business Model•Design Concept•Core Value•Core Competitive Strength•Philosophy behind System Design•Challenges

For 12 years, simple technology has provided a reliable, sustainable & financially viable solution.

平安鐘Remote

24x7x365 Call Centre

Main Unit

Personal Emergency Link Service (一線通平安鐘 )•Key Challenge•Basing on a Existing•Successful Base

•Improve•Extend•Innovate

Trusted PROVEN Experience and Recognitions

The Caring Company Award(2006/2007)

Asia Pacific NGO Award(2005)

Model of Social Enterprise(Hon Donald Tsang) (2007)

Outstanding Partnership Project Award(2004 and 2005)

•Awarded Best NGO in Asia

Self Sustaining Business Model Core Business Breakeven for the last 10 Years New Services Introduced Every Year Loved and Trusted by the Community Very Successful PR Branding Recognized and Respected Truly Save lives Redefine Deliverables for a Social Enterprise

Business Report Card

http://www.compensationmaster.com/images/Cash_Cow500.jpgCash

Cow

A Star

A Dog

Changing Demography = Silver Mkt

•Larger Senior Market:•Our Parents.. Soon, Ourselves..

•New Factors •An Aging yet Educated and Middle class Society•More People with Special Needs•Changing Consumer Behavior•Demand Mobility

•New Segments:•Kids Whereabouts•Demented, Special Needs

7

New Project Mission: Enabling an Active Senior Lifestyle

Safety + Mobility = Peace of mind

8

Introducing Mobile Link

A Live DemoYou can try..

Fortunately, she brings along with her Mobile Link Device and presses the one-touch button …

Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map …

Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her …

Rachel remotely triggers the emergency alarm to help policeman find her more easily …

Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record …

MLS Call Center knows Rachel by name…

Knows her history…

Can help with her contacts

Comforts the patient

Tracks her whereabouts

Notifies Emergency Officials for rescue

Triggers the Buzzer to alert people nearby

Sends ePR to hospitals

Madam Ng is not feeling well. Her heart is beating very fast.

Designing a Simple User Experience

A Happy Old Lady using a iPhone

The Newest, Hippest Tech, for what use?

A Simple but meaningful Experience..

11

The Mobile Link

Full-duplex

voice

communicati

on

Auto-answer

Location

searching

& tracking

Remote

Volume

Control

RF

Transmission

Remote-

Controlled

Emergency

Alarm

One Button

•The Simple User Experience: Simple Message = Help is One Button away..•Hiding everything behind the button

Close at Hand, Ease at Heart..

SafetyCommunications

User Experience..

Challenges ahead

•Execution, Execution, Execution!•System Stability and Earning Trust•MarCom Message

•Service Expectation management •No Cruise Missile Tech•Community Responsibility

•Improvement overtime

Business and Tech Roadmap

Kid’s Market

New Location Aware devices

New Cruise Missile Tech

Lowered Price Point

Bring more Teams to support

HKU Researches

Top Mobile operator

•Top Brands

•Top Network Coverage + Tech

•Top HK Researches, Young and Creative team

= Safety, Trust, Proven Save lives

+ Experienced Entrepreneurs Support

•Social Agencies Support•Government

•HA•Immigration..

•Industry Associations and Leaders•More Business Leaders/Innovators•Media

16

Vision Recap: Enabling an Active Senior Lifestyle

Safety + Mobility = Peace of mind

More on Vision

The Rise of Social Entrepreneurship.. (Peter Drucker 1996)

“Good Intention alone does not move mountains.. Bulldozer move mountains..”

Yesterday charity means writing a check..

Now it means bringing in the best people to contribute to the society..

•The Paradox:•Professional yet Social (top people working for a social cause)•Social yet Professional (a social cause run by top people)•Self-sustain, Profitable for the society•Top Technology, yet Simple

Mobile Extension of a Proven Model

Nature Biz Extension to face a coming Market Change

Top Teams with Proven Experience

Simple and Superior User Experience = Peace of Mind

Innovative Business Model CRM System Design for Social Service, Social + Entrepreneurship

Active Senior Lifestyle

Summary

Q & A Session

112/04/12

Thank you very much!

See you at our official launch on 30 November 2008!

20

How Mobile Link works?

Help me!!!

24x7x365-Call Centre

Voice communication, location tracking,

Call Transfer

Emergency SMS & Call Transmission

Users’ Contact Persons

Police

Ambulance

Social Mission of MLS

Enable a mobile lifestyle

Render mission critical outdoor emergency assistance

Foster Active aging in community

Promote a safe and caring community

Next Creative, Sustainable & Financially Viable Solution …

Mobile Link Service

Advanced Telecomm Technology

from Commercial Sector

Emergency Support & Care Services from

SCHSA

+

Affordable Service to Improve Lifestyles of Senior Citizens

A demand-driven innovative product to be launched on 30 November 2008

Target Customers

People with Special Needs

Active seniors aged > 60