English II – Final Project

ORAL PRESENTATION

Analysis of Same Food Business in Similar Location

Klang Bak Kut Teh:

What is Bak Kut Teh?The name literally translates as "Meat Bone Tea", consist of pork with soy sauce, spices, and Chinese medicinal herbs. Some of the herbs that go into the dish are cinnamon, ginseng, star anise, goji berries, chinese foxglove and dried orange peel. Bak Kut Teh is usually eaten with rice.

THE THREE BUSINESSES

Began since 1979 under the Klang bridge which is exactly where it is right now.

It is all started with a family’s love to make “bak kut teh” to serve their family and friends. The owner’s great grandfather Mr Lee Man Teh begin the family business even from China. He claimed that Bak Kut Teh was once name as Bak Kut Soup and was change after the owner’s grandfather’s name which is now Bak Kut Teh.

Restoran Seng Huat Bak Kut TehNo.9, Jalan Besar, 41000 KLANGSelangor Daru Ehsan, MalaysiaPhone: 012-309 8303 / 012-385 5154

Open daily from: 7.30am - 12.30pm, 5.30pm - 8.30pm

SENG HUAT BAK KUT TEH

If you look at the success of the founder of Malaysia's Pao Xiang Bak Kut Teh, you wouldn't believe that he was once selling chicken rice and nasi lemak at a food stall.

Mr Wu Qing Zong, popularly known as Ah Zong, switched from chopping boiled chickens to pigs when he was inspired to go into the Hokkien pork soup business in 2006 after an old man told him how much he missed the authentic flavour of 1950s Klang Bak Kut Teh. The man also gave him recipe tips for the dish, which began as a simple but fortifying meal for hardworking coolies who came from southern China to try out a living in Malaya.

Taman Berkeley:No. 51, Lebuh BangauTaman Bekerley, 41150 KlangTel: 03 - 3342.9869Open daily from: 10.30am – 10.30pm

PAO XIANG BAK KUT TEH

JING SHI FU BAK KUT TEHThis successful business that started from Klang to subang jaya definitely have a reason And the reason behind this successful business

Is because of the secret recipe from the ownersMom. The owner Mr Jing says that this secret recipe has been past from generation to generation even from China.

The business started when the owner was remind of how much he miss the originality of “Bak Kut Teh” that his parents made. Then he get the family recipe and learned to make “Bak Kut Teh” on his own which grant himThis fortune.

54A, Jalan SS14/2A, Subang Jaya, 47500Opens daily from 8am to 11pm

COMPETITORS

Bak Kut Teh- The ‘Bak Kut Teh’ restaurant is highly competitive with respect to the

increasing number of “bak kut teh” restaurants around in Klang.- Other restaurants with different services and food quality.- Consumers are highly focused on value and if other renown restaurants

are able to promote and deliver a higher degree of value.

NATURE OF BUSINESS

Bak Kut Teh

- The nature of Business of both restaurants are Food Service.- In countries with four seasons like China, bak kut teh will usually be

consumed during winter because of its fat that will help to warm our body. But in a tropical countries like Malaysia, people eat bak kut teh despite the seasons.

OBSTACLES OR CHALLENGES SENG HUAT Bak Kut Teh• In this modern days, people who still have the desire for traditional food have

decreased.

• The numbers of Bak Kut Teh restaurant that have increased around the area in the past few years. ( Good location: approached to KTM Station)

• Due to the weather in Malaysia, people prefer having their meal in restaurant with air-conditional instead of restaurant without air-conditional.

The restaurant is not having the air-conditional and the weather is very hot

OBSTACLES OR CHALLENGESPAO XIANG Bak Kut Teh For this 10 years, the customers that having Bak Kut Teh here are

mostly old customers and the teenagers become no interest for this traditional food.

The other Bak Kut Teh restaurants around the area served more cheaper due to the food materials and their restaurant condition. They used high quality of medicinal materials and pork in cooking their Bak Kut Teh.

Pork is not halal for those who are Muslim and it only can serves for Chinese and Indian that are not many as Muslim in Malaysia.

Use candle to keep the meal warm when served

The restaurant is nice and clean

JING SHI FU Bah Kut Teh They only can get more orders when the weather of the area

is cool ex: raining to keep their body warm.

People are more paying attention for their health nowadays, so Bah Kut Teh is too oily and unhealthy food for them. ( gain weight)

OBSTACLES & CHALLENGES

Raining

Keep their body warm

Gain a lot of weight

STRATEGIES USED

Seng Huat bak kut teh- They have a very strategic location, their restaurant is located under the

Klang bridge. Their location which is near by the Klang KTM Station, helped them to gain more customers. People who just got off the KTM or those who wants to get on the KTM will notice their restaurant, and thus it will attract them to enter the restaurant.

STRATEGIES USED

- The number of customers they have will also attract people around the area and people who just got off or people who wants to get on the KTM.

- People who actually wants to get on the KTM but got attracted and stop there to taste their great bak kut teh, will help them to spread their name and their strategic location will also help them, it is easy to remember and if you are going to Klang by KTM you just need to get off the KTM and you will find the restaurant.

STRATEGIES USED

Pao Xiang bak kut teh- Pao Xiang bak kut teh uses a

unique way or serving their food, they uses string to reduce the fat of the meat which helped them to promote their food to those who do not like too much fat for their food, it also helped to make the meat more solid and locking more flavor to the strings’ cut and it will also help people to easily remember their food the uniqueness of using the string.

- They also have a few

outlets in other places, this will help them to keep their customers from visiting other restaurant and the more outlets they have the more renown their restaurant will be.

STRATEGIES USED

STRATEGIES USED

• They are using original classic recipe of Bak Kut Teh, which helps keep the originality of the flavor of Bak Kut teh.

• They also have big space for their restaurant. This will help them to get more customers because they can afford more customers, unlike some Bak Kut Teh restaurants where they don’t have big enough space.

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Seng Huat Bak Kut Teh

- Expand their restaurant in terms of size. - Don’t move away. (having a very strategic place)- Open outlets in other places as well.- Keep the quality and traditional style of cooking , to keep their business well- Promote or advertise their restaurant

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Keep their originality and quality.

Pao Xiang Bak Kut Teh

- Keep the uniqueness of their way of reducing the fat and their way of serving the food

- Continue to expand to more places outside Malaysia

- Promoting their unique style of cooking “Bak Kut Teh”

- Decrease the price of the food

- Continue to explore new and creative ways of cooking Bak Kut Teh

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Jing Shi Fu Bak Kut Teh Open more stores within Malaysia Change to a better location Advertise and promote their shop Decrease some price of the food Increase more choice of the food available

RECOMMENDATION – FUTURE PLANS AND WAYS TO SUSTAIN THEIR

BUSINESS

Comparison and Conclusion

Seng Huat Pao Xiang Jing Shi Fu

Seng Huat focus on making quality food with traditional methods and reasonable price. The strategic location boost the popularity of the restaurant.

Pao Xiang makes quality food with his very own unique taste enhancing method. They wanted to capture the attention of the customer with their superior taste and creativity. The only downside of this shop is the pricing of the food.

Jing Shi Fu create a lots of new dishes to attract more customer because the customer are now more and more demanding and wanted new taste and try new things.

In conclusion, we would highly recommend Pao Xiang Bah Kut Teh if you wouln’t mind paying extra dollar for the incredible taste. If you prefer the traditional and “not-so-expensive” Bah Kut Teh, Seng Huat Bah Kut The would be perfect for you or you can consider go and try the more variety and more creative food.

REFERENCE LIST

- Seng Huat bak kut teh. (2010). Seng Huat bak kut teh – About Us 2010. Retrieved from http://www.senghuatbakkutteh.com/aboutus.html

- Go Makan. (2012). Pao Xiang bak kut teh @ One Utama | Go Makan 2012. Retrieved from http://gomakan.com/go/pao-xiang-bah-kut-teh-at-one-utama