english 2 & epc final project report

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation in Natural and Built Environments (FNBE) ASSIGNMENT: A Comparative Analysis of 2 Business of Similar Industry in Different Geographical Locations REPORT TITLE: Cendol Stall GROUP MEMBERS: NAMES ROLES ANG AVERLLEN (0321444) Analayze the Project Brief and Assign Task RACHAEL CHEONG KAH YEN (0319926) Prepare Presentation Slide YEN WEI ZHENG (0320266) Description of Business for Cendol Stall In Klang TAN WUI XIANG (0321128) Description of Business for Cendol Stall In Klang TAN YOU LIANG (0320215) Description of Business for Cendol Stall In Penang LUCAS ONG (0319939) Description of Business for Cendol Stall In Penang LIM YANG KANG (0320538) Description of Business for Cendol Stall In Penang LIM JEY SHEN (0319796) Description of Business for Cendol Stall In Klang ENGLISH II [ELG30605] LECTURER: MS CASSANDRA WIJESURIA SUBMISSION & PRESENTATION DATE: 1 JUNE 2015

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGNResearch Unit for Modern Architecture Studies in Southeast Asia

Foundation in Natural and Built Environments (FNBE)

ASSIGNMENT: A Comparative Analysis of 2 Business of Similar Industry in Different Geographical Locations

REPORT TITLE: Cendol Stall

GROUP MEMBERS:

NAMES ROLESANG AVERLLEN (0321444) Analayze the Project Brief and Assign

TaskRACHAEL CHEONG KAH YEN (0319926) Prepare Presentation Slide

YEN WEI ZHENG (0320266) Description of Business for Cendol Stall In Klang

TAN WUI XIANG (0321128) Description of Business for Cendol Stall In Klang

TAN YOU LIANG (0320215) Description of Business for Cendol Stall In Penang

LUCAS ONG (0319939) Description of Business for Cendol Stall In Penang

LIM YANG KANG (0320538) Description of Business for Cendol Stall In Penang

LIM JEY SHEN (0319796) Description of Business for Cendol Stall In Klang

ENGLISH II [ELG30605]

LECTURER: MS CASSANDRA WIJESURIA

SUBMISSION & PRESENTATION DATE: 1 JUNE 2015

KEY SUMMARY

After our research, we found out that cendol stall are a recent and blooming trade. We have chosen

Teo Chew Cendol from Penang, George Town and also Cendol & Rojak Bandar Bukit Tinggi In Klang.

Both cendol shops have similar characteristics of owning a personal secret recipe to making the

cendol. Even with small stalls both of this two business can sell up to 500 bowl of cendol per day.

Although they’re having a heavy competition with other stalls, both of them have tactics to stand

out the crowd.

DESCRIPTION OF THE HISTORY OF THE BUSINESS

Malaysia doesn’t have 4 seasons compared to other country due to our country lays on the equator

line, which have wet or dry season only. In Malaysia the average temperature is around 32 to 33

degree Celsius and this concluded that the weather in Malaysia is extremely hot. So, Malaysian love

cendol or ais kacang, it helps quench down their thirst. Today, the cendol business had been widely

known and can be found around Malaysia.

This business or dessert dish is loved by all, including children, teenagers and even old people.

There are no age restrictions towards the sweet taste of cendol. That’s why this product is highly

demanded in the market. This kind of business doesn’t need a lot of capital to start off a new

business so this business has fewer barriers to entry for new business.

Cendol originated from Indonesia but became popular in Malaysia, Singapore and even in Thailand.

There are countless of stall all over the states in Malaysia or even near your neighborhood. Having a

few cendol stalls located at a very populated area makes it very convenient for consumer to get this

product. As a tourist in Malaysia, cendol is a must try dessert. Nowadays, cendol stalls are

increasingly popular as they provide a good taste and cold drinks under the hot sun.

BRIEF DISCRIPTION OF THE BUSINESS

Cendol & Rojak Bandar Bukit Tinggi

Cendol & Rojak Bandar Bukit Tinggi is in a form of stalls and concept of food truck. It is located at

Jalan Batu Nilam 2, Bandar Bukit Tinggi 41200 Klang, Malaysia. Cendol & Rojak Bandar Bukit Tinggi

owned by the owner alone, which is an Indian man. He bore in Klang.

The business first started off in the year of 2004. He started based on a stall after years of hard

work he finally manage to buy a food truck and started his business as a mobility stalls and look for

which location is the best to sell his home made cendol, and finally he settle down himself at

Bandar Bukit Tinggi.

Currently, Cendol & Rojak Bandar Bukit Tinggi only has one branch in Malaysia. He serves Rojak,

Cendol, Ais Kacang and so on. Cendol is the main attraction. It has a generous amount of gula

Melaka (palm sugar) and santan added into the cendol, which makes it delicious.

There are also rojak being serve over there which is the main and only dishes over there his mee

rojak contains fried dough fritters, bean curds, boiled potatoes, prawn fritters, hard boiled eggs,

bean sprouts, cuttlefish and cucumber mixed with a sweet thick, spicy peanut sauce.

The estimated number of customers that walk in and out of the shop and tasted their delicious

cendol varies between times of the year. During the beginning of the year, customers are mainly

from China, Thailand and Hong Kong. During school holidays, the Malaysian and even Singaporean

population is the main customers. However when none of these special days are present and it is

only a regular day, it is clear that majority of customers are from the capital of Malaysia, Kuala

Lumpur.

Teo Chew Chendul

The name of the stall Teo Chew Chendul. It is a located at 27, Lebuh Keng Kwee, Georgetown,

10100 George Town, Penang. In George Town. The owner’s father starting the business was as

simple just wanted to earn some money to survive. Teo Chew have 14 franchise currently, he

wasn’t expecting to be so success today.

The business first started during the year 1936 until today it already continue for 79 years which

almost a century. In 1977 Tan Teik Fuang passed on his business to his sixth son, Tan Chong Kim.

The main attraction of his chendul shop is his chendul, which consists of same as others Kidney Red

Beans, Gula Melaka, Santan and green jellies. The main attractions of his chendul are his personal

home made gula Melaka causes his chendul became so famous. The secret of his ingredients of

making the gula Melaka can’t be reveal, it is private and confidential.

The owner said everyday they could sell up to 2000 bowls of chendul per day and when its public

holiday or weekends it could be more .The number how they could sell per day the owner wanted

to keep it as a private information and it’s not comfortable to exposed.

Number of Competitors

CHENDUL AND ROJAK (KLANG) TEO CHEW CENDOL (PENANG)Claims that there are a few competitors nearby, some are just next to his truck stall and also located along the same street as him.

Located at 27, Lebuh Keng Kwee, Georgetown, 10100 George Town, and Penang. In George Town, there are about 50 competitors in the market and about 8 competitors within the area.

Competitors

CHENDUL AND ROJAK (KLANG) TEO CHEW CENDOL (PENANG)I) Rojak & Cendol DeenRVD serve the same food and have a high rating in online reviews, not to mention in the list of recommended dishes in Klang. The recipes of their cendol and rojak are different from the Bandar Bukit Tinggi cendol. Thus, a different taste, not so favorable by some customer. They are the primary competitors because they also provide a catering service.

-Cendol MacalisterThe stall is just approximately four minutes of walking distance from Teo Chew. Moreover, this business has a history of over 50 years. The price for each bowl of cendol is RM2.00 and ABC for RM2.20. All in all, the gula Malacca is the main reason that creates the fragrance of sweetness in the bowl of ice, also they provide extra green jellies for customers upon their requests without applying extra charges.

Cendol Pulut which is at the corner of Persiaran Batu Nilam. It started in the year of 2000 and its operating hours is from 11am to 7pm every day. The price of its cendol is set at RM2.30 per bowl and RM2.50 for a cup take-away. It is located at

Penang Road Famous Chendul, which located at the opposite of Teo Chew at Lebuh Keng Kwee. Not only cendol, it provides variety of products, for instance herbal tea, ABC as well as “aiyu jelly”. Furthermore, the unique taste of its kidney

a strategic location which is next to the market at Bukit Tinggi, Klang. Apart from that, it’s famous for the balance of ingredients in a bowl of cendol. It was just right with the cool and icy coconut milk sweetened by gula melaka, interspersed with fluffy chunks of glutinous rice (pulut), green noodle jelly and kidney beans.

red beans tasted differently from any other cendol stalls. This is due to his own method of marinating the red beans instead of buying it from the suppliers. Along with their friendly services provided for the customers, it attracted not only local customers but also tourists

-Cendol Pulut, which is at the corner of Jalan Chowrasta and Jalan Penang. The price of its cendol is set at RM2.30 per bowl and RM2.50 for a cup take-away. It is located at a strategic location, which is next to the market at Jalan Chowrasta. Apart from that, it’s famous for the balance of ingredients in a bowl of cendol. It was just right with the cool and icy coconut milk sweetened by gula Melaka, interspersed with fluffy chunks of glutinous rice (pulut), green noodle jelly and kidney beans.

HOW DO THEY COMPETE WITH COMPETITORS

CHENDUL AND ROJAK (KLANG) TEO CHEW CENDOL (PENANG)-Strategic location, located in the heart of a commercial area, easy to be notice.

-They kept their price range low to attract more customers.

-Price is not affected by GST

-The local customers are their key of advertisement, spreading the word from one to another like wild fire.

- Mr. Tan found an area that doesn’t serve food similar to his.

-He has his own flavor and secret recipe of doing the gula Melaka and santan

- Providing faster services as well as offering lower prices.

-Provide variety of food for the customers, such as ABC, Asam Laksa and Rojak instead of Cendol only.

-Mr. Tan did expand his business by selling franchise.

-He also did advertisement through the internet ( http://www.chendul.my/index.html ) as well as social media such as Facebook.

SIMILARITY

CHENDUL AND ROJAK (KLANG) TEO CHEW CENDOL (PENANG)Main Product-Cendol, Rojak

Main Product- Cendol, ABC

Workers- 5 employees including the owner.

Workers- Over 30 employees with 2 business

partners

Future Plans- Short-sighted

Future Plans- Hope it will continue to pursue its best quality with rich history to bring Chendul to the world.

Current Branches- Only one

Current Branches- A lot

There are a total of 14 branches in Malaysia. In Penang, it has a total of 5 branches in Komtar Walk, Prangin Mall, Sunshine Farlim, All Season Place, Gurney Paragon Mall, There are 3 branches in Kuala Lumpur, which are at Quill City Mall, Cheras Leisure Mall and Publika. A total of 5 branches in Selangor, they are in Paradigm Mall, Sunway Pyramid, MainPlace, Setia City Mall and The Mines. In Johor it has one branch as well, located in City Square.

MEDIA- TV8, Astro Channel

MEDIA- Taiwan and UK Programmed- The Star newspaper

DIFFERENCES

CHENDUL AND ROJAK (KLANG) TEO CHEW CENDOL (PENANG)Founder and History

- The owner of Cendol & Rojak Bandar Bukit Tinggi wishes to keep his name and some personal details confidential. The owner is an Indian man in his late forty, he startup his business by himself, he is the first generation of his own business. His business has been going on for about 10 years and a half.

Founder and History

- Tan Teik Fuang learned making and began selling Chendul at Penang Road back in 1936.

- By the year 1977, Tan Teik Fuang's passed on his business to his sixth son, Tan Chong Kim

- Until today He is going to pass down this business to his son soon and it is the third generations.

Location- Jalan Batu Nilam 2, Bandar Bukit

Tinggi, 41200 Klang, Malaysia.

Location 27 & 29 Lebuh Keng Kwee,

10100 Georgetown, Penang.

Type of Product sold-Cendol-Rojak-ABC- Ice-kacang

Type of Product sold-Cendol-ABC-Asam Laksa-Rojak

Business Hour Tuesday to Sunday 11am-6pm Rest on Monday

Business Hour Mon-Fri - 10:30am - 7pm

Sat-Sun - 10am - 7:30pm

Business Operation Business Operation

Started off as a family business in 2004, his

wife and kids help out with the business.

Currently run by the owner himself and

helped by a few employees.

Started off by his own, passed on to his sixth

son and currently run by his family. Staffs are

hired with over 14 branches in local.

Targeted MarketLocals

Targeted Market

Mainly are the Locals and Tourists.

Combating Competition- Have a tent for hot and sunny day

- More tables and chairs provided.

- Takeaway is fast and available.

-He provide variety of food to his customers

mainly rojak mee that cheaper than all of his

competitor

- He also provide options for customer that

request for take away either in cups or

plastic bag

-He also maintain and make sure all his

worker is friendly

-He doesn’t welcome salesman at his stall

which disturb the customer

Combating Competition

-Doesn’t raise the price of its product

significantly over these years.

-Provides more variety of products such as

ABC, Asam Laksa and Rojak instead of

Cendol only.

-Providing faster services that he could

prepare a bowl of chendul in 16 seconds.

-Expand his business by selling franchise.

-He also did advertisement through the

internet.

Stalls Layout and AtmosphereJust a roadside stall, tables and chairs are

setup beside his stall. His food truck allows

him to transport his items easily. Most of the

time it is crowded and there is a long queue

of customer.

Stalls Layout and Atmosphere

A roadside stall, provided with chairs and

tables prepared at the side. Some customers

might not get seated. There’s also a shop

next to his stall, with ceiling fans and more

seats provided.

OBSTACLES FACED BY NEW BUSINESS

COMPETITION Cendol is one of the most desirable traditional desserts in Malaysia. In addition, Malaysia’s weather benefits from a tropical climate with high temperatures throughout the year. Therefore many Cendol stall could be found almost everywhere especially in Klang where they are often famous in Cendol and as well for Penang where commonly known as the place of food paradise.

In addition, it is very challenging to compete to those existing shops some are already around for quite some time as they gain more trust and loyalty from customers. In Oder to overcome this problem, they must either have some unique feature or recipe that seems different from others and make your dessert stand out among the other competitors so that u could attract more customers and to persuade more newcomers.

ATTRACTING AND RETAINING CUSTOMERS Small businesses usually find it more difficult to attract and retain customers because they usually don’t have large enough marketing budgets to compete with the advertising spending that other larger business can spend.

You need to be creative and strategic enough to attract new customers. Online marketing, search engine optimization and social media are great ways to attract and retain customers especially during the 21st century, if you have a smaller budget.

Here’s a key If you are not sure who the members of your target market are and what they like or dislike about your dessert, start by polling your existing customers and consider doing additional market research.

QUALITY

Usually those businesses that provide normal services of food quality seldom improve their sales or popularity. It’s hard to maintain the original unique taste, as it’s hard to train come of your

employees to get the right taste. Therefore it’s a must to maintain the original unique taste of your dessert for a long period.

HIRING EMPLOYEESBeing able to find talented individuals with the right skill set is key for businesses wanting to grow is just the first step, businesses need to provide a working environment that is desirable in order to retain talent.

Usually a small business like Cendol needs an individual who is talented and well known the processes of making the dessert. The major concern for a small businesses in now days is hiring such employees that can really help out your business to grow and willing to service non-stop, a long line of customer during lunch break between 12.00 noon to 2.00 pm.

Worse comes to worst when u have such limited funds it’s even harder to compete with the larger business for the same talent. The key is to motivate them of ‘desire’ to build and grow the business with you.

Conclusion

Through this assignment, we have undergone various researches and thoughts, which have allowed

us to make certain comparisons which bring to light the similarities and contrasts of both Cendol

shops. Although the Teo Chew Chendul and Cendol & Rojak Bandar Bukit Tinggi stall both sell

Cendols, they have fundamental differences, which leads to a different level of success. Through

our analysis and interviews we have concluded that the more successful business is the business

ran by Teo Chew Chendul.

The reason we have come to such an insightful conclusion is because Teo Chew Chendul actually

sell his franchise to others, which help to promote his name. What actually happen which is Teo

Chew Chendul can sell up to 1000bowl of Chendul per day. The location of the businesses adds on

to the factors that affect our conclusion. The location of Teo Chew Chendul is far more popular than

the location Cendol & Rojak Bandar Bukit Tinggi. In fact, Penang Famous Road is also a tourist

attraction, which will also bring most tourists to it.

Although there are many factors involved in determining which shop is more successful, we have

ruled out the minor factors and considered the major factors for our analysis. Therefore, those are

the reasons as to why we have come to the deduction that Teo Chew Chendul is more successful

than Cendol & Rojak Bandar Bukit Tinggi.

5.1 Recommendations.

Both the Cendol businesses have much potential to grow and improve. The primary

recommendation suitable for the improvement of Teo Chew Chendul is to have a more sitting area

with roof top for everyone so that they could sit down and enjoy their chendul. Furthermore, there

will be a need to form an organizational structure to manage all the employees. The presence of an

organizational structure can help delegate tasks to the employees according to their individual set

of skills. This will result in greater productivity from the employees. Not just that, with new

franchises placed at different locations, the customer base will eventually increase. With the

surplus of customers, the profit and the reputation of the business will bloom as well.

For Cendol& Rojak Bandar Bukit Tinggi it need to promote its cendol and have more employees

helping with shaving the ice or even mixing the ingredients because after I observe the situation

over there his worker just taking down orders and cleaning up dirty plates which preparing the

cendol is done by the owner alone. So he needs a trustable worker who can help with the preparing

the cendol and also collect money from the customer. So he could take more orders at a time.

For Both stalls they need to have an electronic device that allow the customer and click and select

what they wanted to less man power is needed and to avoid order mistakes occur to provide an

efficient and fast services.

Q&A of Cendol & Rojak Bandar Bukit Tinggi (Klang)1. Introduction of the owner (name, age,)

Not available

2. Years of working, years he worked in that current location10 and half years, the location will be adjusted according to the current places economic.

3. Do you ever have complements and praise from the customer?Yes, because of the experience making the cendol.

4. Has any mass media before ever interviewed you? If yes, where did it come out? (TV, newspaper, magazine article, internet)From Astro channel and some local social media.

5. How about the everyday routine for preparing the food?Prepare the stuff at 5am and start the business at 11am to 6 or 7pm.

6. Do they have a long queue of customer each day?Yes, including the take away customers.

7. What is the average bowl of cendol sold each day?Approximately 500 bowls.

8. Is business busier on weekend and public holidays?Yes, can sell more about 100 bowls cendol.

9. Who is their primary customer? (Age, race, gender, local, tourist)Everybody but more on Chinese teenagers and Malay adults.

10. Is it a family business? Which generation has it reached?Yes it is. The owner is the first generation.

11. Do you have any other branch besides this one? Have you ever consider opening one?Only have current stalls, not thinking about to open new branches.

12. Competitions?Not yet participate in any competition.

13. What is your best seller?Cendol pulut and Rojak mee.

14. Time of business open and rest dayStart business at 11am to 7pm every day.

15. What do you think of the current state of your business?

Satisfied.

16. How do you describe the restaurant business?It reached the owner’s goal, or maybe can higher.

17. Anything in your mind that you might take in consideration to improve? Like the menu or the accommodation for customer, expansion.Yes, about the expansion of the table and chair.

18. Over the year, the price for a bowl of cendol, has it been increase or is it maintain in that amount ever since?It has been increase in very little due to the economics status.

19. Is it your life goal to open up a number 1 cendol store in Penang? Try and go for Malaysia’s number1.The owner has the idea, but it is only a dream.

20. What are the obstacles you face? If it rains, do you still have business?Yes, the sunny day will be better for selling the cendol.

21. Is your cendol a secret recipes?Yes, it is.

22. If you weren’t running this business, what will you be doing?The owner thinks that selling the cendol is meaningful for him.

23. Any hobbies? What will you be doing on free time?The owner will take the time with his family.

Q&A of Cendol & Rojak Bandar Bukit Tinggi (Penang)

1. Introduction of the owner (name, age,)Mr. Tan Chong Kim, 53.

2. Years of working, years he worked in that current location38 years, since 1977 and the location never been adjusted.

3. Do you ever got complements and praise from the customer?Yes, majority from the local and foreign tourists.

4. Has any mass media before ever interviewed you? If yes, where did it came out? (TV, newspaper, magazine article, internet)From Taiwan and United Kingdom Food channel, mostly from foreign country.

5. How about the everyday routine for preparing the food?Prepare the stuff at 4am and start the business at 10am to 7pm.

6. Do they have a long queue of customer each day?Yes, from starting the business until they close their stall.

7. What is the average bowl of cendol sold each day?Approximately 1000 to 2000 bowl.

8. Is business busier on weekend and public holidays?Yes, especially the tourists will come on holiday.

9. Who is their primary customer? (Age, race, gender, local, tourist)Everybody but more on local and foreign tourists.

10. Is it a family business? Which generation has it reached?Yes it is. The owner is the second generation, the first generation found this business since 1936.

11. Do you have any other branch besides this one? Have you ever consider opening one?Yes and currently they have branches mostly in Penang, Selangor and Johor.

12. Competitions?Not yet participate in any competition.

13. What is your best seller?The Original Cendul.

14. Time of business open and rest dayStart business at 10am to 7pm every day.

15. What do you think of the current state of your business?Satisfied.

16. How do you describe the restaurant business?It reached the owner’s goal, or maybe can higher by opening the new branches.

17. Anything in your mind that you might take in consideration to improve? Like the menu or the accommodation for customer, expansion.Yes, about the expansion of the new branches.

18. Over the year, the price for a bowl of cendol, has it been increase or is it maintain in that amount ever since?It has been increase in very little from 2sen since 1936, and become RM 2.50 now.

19. Is it your life goal to open up a number 1 cendol store in other local states? Try and go for Malaysia’s number1.The owner has the idea to become successful in other local states too.

20. What are the obstacles you face? If it rains, do you still have business?Yes, the sunny day will be better for selling the cendol.

21. Is your cendol a secret recipes?Yes, it is and every franchise needs to buy the recipes from the main Penang stall.

22. If you weren’t running this business, what will you be doing?The owner thinks that selling the cendol is better to continue his family succession.

23. Any hobbies? What will you be doing on free time?The owner will take the time to planning with his business, such as to continue his cendol business by his son, the third generation.

24. How fast can you make a bowl of chendul?According to timekeeper I can make a bowl of chendul in 16seconds.

Minutes of the meeting 1Date: 29th April 2015Time: 4-6pmVenue: D3.07, Taylor’s University

Group members:Names Tutorial group RolesAng Averllen Friday 8am LeaderIvan Tan You Liang Friday 12pm Site AnalysisLim Yang Kang Friday 8am RecordingLim Jey Shen Friday 8am Research Penang areaOng Tun Cheik Friday 8am Site AnalysisRachael Cheong Kah Yen Friday 8am Preparing InterviewTan Wui Xiang Friday 8am Research Klang areaYen Wei Zheng Friday 8am Research Klang area

Meeting:No. Activity Details1) Introduction Read and understanding through the brief.2) Discussion of

businessInterview appointed and questionnaire prepared. Better understanding in business location and surrounding.

3) Delegation of duties

We are all clearly instructed in our own duties.

4) End Meeting ended

Minutes of the meeting 2Date: 2nd May 2015Time: 10-11amVenue: Lobby Penang Continental, Continental Hotel

Group members:Names Tutorial group RolesAng Averllen Friday 8am LeaderIvan Tan You Liang Friday 12pm RecordingLim Yang Kang Friday 8am RecordingLim Jey Shen Friday 8am Research Penang areaOng Tun Cheik Friday 8am Site AnalysisRachael Cheong Kah Yen Friday 8am Preparing InterviewTan Wui Xiang Friday 8am Research Penang areaYen Wei Zheng Friday 8am Research Penang area

Meeting:No. Activity Details1) Introduction Brief of current situation.2) Discussion of

businessPrepared the interview question and find the location.

3) Delegation of duties

We prepared our own duties tools like note and camera recording.

4) End Meeting ended after interview the cendul owner in Penang.

Minutes of the meeting 3Date: 9th May 2015Time: 10-12pmVenue: E3.08, Taylor University

Group members:Names Tutorial group RolesAng Averllen Friday 8am LeaderIvan Tan You Liang Friday 12pm RecordingLim Yang Kang Friday 8am RecordingLim Jey Shen Friday 8am Research Klang areaOng Tun Cheik Friday 8am Site AnalysisRachael Cheong Kah Yen Friday 8am Preparing InterviewTan Wui Xiang Friday 8am Research Klang areaYen Wei Zheng Friday 8am Research Klang area

Meeting:No. Activity Details1) Introduction Brief of current situation.2) Discussion of

businessPrepared the interview question and find the location.

3) Delegation of duties

We prepared our own duties tools like note and camera recording.

4) End Meeting ended after interview the cendul owner in Klang.

Minutes of the meeting 4Date: 23th May 2015Time: 10-12pmVenue: Lobby Library, Taylor University

Group members:Names Tutorial group RolesAng Averllen Friday 8am Finalize the report and

slideIvan Tan You Liang Friday 12pm Prepare the informationLim Yang Kang Friday 8am Insert the mediaLim Jey Shen Friday 8am Compile the media and

infoOng Tun Cheik Friday 8am Research and reportRachael Cheong Kah Yen Friday 8am Finalize the report and

slideTan Wui Xiang Friday 8am Research and reportYen Wei Zheng Friday 8am Research and report

Meeting:No. Activity Details1) Introduction Brief of current situation.2) Discussion of

businessCompile all the media and information found during the interview.

3) Delegation of duties

We research again the missing information and prepare the comparison table in report and presentation slides.

4) End Meeting ended after finish the report.

References

Rice, O. (Ed.). (2015). 8 best places for Cendol in Penang.

Chew, T. (Ed.). (2012). Penang Road Famous Teo Chew.

LLP, B. (1995). Business Strategy Theories.

Star, T. (n.d.). Sweet rivalry for cendol sellers. Sweet Rivalry for Cendol Sellers.

Asia, A. (2014). Around Malaysia in 5 Weeks: Penang & Langkawi. Teo Chew Cendol.

Plus, G. (2012). Microscopasia Journal. The Famous Teo chew Cendol, Penang Road.

Places, G. (2015, March 3). Popular Spots in Malaysia For the Best Cendol and Ais Kacang. Best Cendol and Ais Kacang Confections.

Lam, C. (2008). Penang Best Hawker food to Restaurant. Penang Ice Ball, Ais Kacang and Cendol.

Misstamchiak.mag. (2011). 10 Must Try Hawker Food in Penang.

Easy Corner Magazine. (2014). Teo Chew Cendol Tracking, p. 22.